---
title: "Trend — calcium - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calcium/trend"
last_updated: "2026-08-10T14:20:19.339Z"
locale: en
meta:
  description: "Niche score 60/100 · $11.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $11.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — calcium - Flapen"
---

# **calcium**

**Worth a look**

Shows a $11.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 95Competition 53Returns 100Price range 69Avg price 78Brand share 39Review moat 20Quality gap 20

**Market size**

**Incredible****$11.2M**

$11.2M/yr · 5.6M searches

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.18**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.32–$36.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-7.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,477.04**

avg incumbent reviews — the moat a new listing must climb

## Trend