---
title: "Calcium Gummies — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calcium-gummies"
last_updated: "2026-08-10T15:25:10.283Z"
locale: en
meta:
description: "Niche score 64/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calcium Gummies — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **calcium gummies**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 24Conversion 95Competition 50Returns 100Price range 82Avg price 90Brand share 62Review moat 28Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 1.3M searches
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.57–$41.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,741.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, calcium gummies is a $3.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May. Verdict: Worth a look — 64/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calcium gummies market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.2M–$4.2M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**158**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**29%**
- Viactiv31% - Nature Made17% - Vitafusion8% - Caltrate6% - KIRKLAND5% - Nature's Bounty3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/calcium-gummies/trend)
## **Top calcium gummies search terms**
- **calcium gummies**450K/yr-6.2%9.2% conv. - **calcium chews**160K/yr+1.6%8.0% conv. - **viactiv calcium chews for women**108K/yr+7.5%16.0% conv. - **calcium gummies for women**101K/yr-2.1%10.3% conv. - **calcium citrate gummies**82K/yr+4.1%3.5% conv. - **chewable calcium**60K/yr+4.8%6.9% conv. - **calcium chews for women**50K/yr-1.9%9.7% conv. - **viactiv**49K/yr-5.9%13.9% conv. - **calcium gummies with vitamin d3**35K/yr-14.2%9.5% conv. - **calcium gummy**25K/yr+16.1%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/calcium-gummies/search-terms)
## **Top calcium gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$171K10%$342K15%$513K20%$683K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Made Calcium Gummies 500 mg Per Serving with Vitamin D3 Dietary Calcium Supplement for Bone Support 80 Gummies 40 Day Supply**Nature Made**$9.82**4.5★4,462 rev](https://www.amazon.com/dp/B008HEZ6TG) [2**Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Chewable Calcium for Bone Health Support 650 mg per Serving Vitamin D & K for High Absorption - 60 Count Caramel**Viactiv**$10.82**4.7★5,088 rev](https://www.amazon.com/dp/B004N6GAAQ) [3**Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Chewable Calcium for Bone Health Support 650 mg per Serving Vitamin D & K for High Absorption - 180 Count Milk Chocolate**Viactiv**$19.52**4.7★9,665 rev](https://www.amazon.com/dp/B016BAOR2E) [4**vitafusion Chewable Calcium Gummy Vitamins for Bone and Teeth Support Calcium Gummies Fruit and Cream Flavor 100 Count 50 Day Supply**Vitafusion**$9.57**4.7★21,308 rev](https://www.amazon.com/dp/B003DRD3PG) [5**Viactiv Calcium +Vitamin D3 Supplement Soft Chews Milk Chocolate 60 Chews - Calcium Dietary Supplement for Bone Health**Viactiv**$10.86**4.7★9,665 rev](https://www.amazon.com/dp/B00DYSUF6O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calcium Gummies for Women 1500mg Calcium Citrate with Vitamin D3 K2 Magnesium Zinc Boron & Soy Isoflavones Calcium Supplement Vegan Zero Sugar Mixed Fruit Flavors 180 Count**Nepeolithia**$25.89**381 rev10mo ago](https://www.amazon.com/dp/B0FSZ9Q2W8) [**Healtionist 2 Packs 2000mg Calcium Citrate with Vitamin D3 K2 Supplements Gummies for Women & Men Magnesium Zinc High Absorption Bone Muscle & Immune Support 120 Counts Peach Flavor Gummies**Healtionist**$28.86**189 rev11mo ago](https://www.amazon.com/dp/B0FN3MV96C) [**BSSTABBON 50+ Womens Calcium Citrate Gummies: 1200mg Chewable Calcium Gummy Supplements Plus Magnesium Zinc Vitamin D3 K2 B12 B6 - Energy Immune Overall Health Support Vegan Sugar Free(120Count)**BSSTABBON**$33.79**187 rev11mo ago](https://www.amazon.com/dp/B0FMDXW58P) [**(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply**Hudetex**$29.16**288 rev11mo ago](https://www.amazon.com/dp/B0FJFY71XT) [**Calcium Citrate Gummies - 1200mg Calcium Gummies Supplements for Women & Men with Vitamin D3 K2 Magnesium Zinc High Absorption for Bone Muscle & Immune Support Strawberry Flavor 120 Count**GZ HAOYUAN**$24.23**198 rev1y ago](https://www.amazon.com/dp/B0FJXPF6VS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitafusion Gummies Calcium with Vitamin D3 100 Count Pack of 2**Sliiq**$30.75**4.9★**▲ 200%**](https://www.amazon.com/dp/B01LMP2S4M) [**(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply**Hudetex**$29.16**4.6★**▲ 116%**](https://www.amazon.com/dp/B0FJFY71XT) [**(2 Pack) Calcium Citrate 1200mg with Vitamin D3 Supplements Gummies for Women & Men Calcium Gummies with Vitamin D3 K2 High Absorption for Bone Muscle Healthy- Peach Flavor- 60 Day Supply**LUCNVEM**$30.38**4.7★**▲ 94%**](https://www.amazon.com/dp/B0DKST7F23) [**Healtionist 2 Packs 2000mg Calcium Citrate with Vitamin D3 K2 Supplements Gummies for Women & Men Magnesium Zinc High Absorption Bone Muscle & Immune Support 120 Counts Peach Flavor Gummies**Healtionist**$28.86**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FN3MV96C) [**BSSTABBON 50+ Womens Calcium Citrate Gummies: 1200mg Chewable Calcium Gummy Supplements Plus Magnesium Zinc Vitamin D3 K2 B12 B6 - Energy Immune Overall Health Support Vegan Sugar Free(120Count)**BSSTABBON**$33.79**4.7★**▲ 53%**](https://www.amazon.com/dp/B0FMDXW58P)
**~~View all trending →~~**
## **What buyers say about calcium gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Like the chocolate taste”*
**Calcium**16%
*“Chewable Calcium”*
**Ease Of Chewing/Swallowing**7%
*“Soft and chewy”*
**Vitamin**6%
*“Good tasting vitamin supplement”*
**Flavor**6%
*“The vanilla flavor is also amazing”*
**Quality-Overall**5%
*“The quality feels consistent”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**3%
*“Great deal”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Sweetness**1%
*“It's good and not too sweet”*
### **What buyers complain about **
**Taste-Overall**20%
*“Weird taste”*
**Calcium**8%
*“or this is not calcium citrate at all”*
**Sweetness**6%
*“Way too sugary”*
**Ease Of Chewing/Swallowing**5%
*“hard to swallow”*
**Flavor**5%
*“And the flavor is off-putting”*
**Texture/Consistency-Overall**4%
*“weird texture”*
**Artificial Sweeteners**3%
*“This product contains an artificial sweetener”*
**Adhesion/Stickiness**3%
*“They may stick a bit”*
**Value For Money**3%
*“Waste of money”*
**Vitamin**2%
*“worst vitamin gummy Ive ever had”*
### **Top return reasons **
**Taste-Overall**35%
**Functionality-Overall**12%
**Vitamin**12%
**Flavor**12%
**Advertised Vs Actual Product**9%
**Calcium**6%
**Bitter**6%
**Ease Of Chewing/Swallowing**6%
**Ingredients-Overall**3%
## **Common questions**
- **Is calcium gummies profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 27 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the calcium gummies niche?**
- 22 brands and 158 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in calcium gummies?**
- Top complaints mined from reviews: Taste-Overall, Calcium, Sweetness. The return rate is 0.0%.
- **When does demand for calcium gummies peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the calcium gummies niche?**
- Listings span $9.57–$41.82; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.
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