---
title: "Trend — calcium citrate - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calcium-citrate/trend"
last_updated: "2026-08-10T21:56:52.468Z"
locale: en
meta:
  description: "Niche score 64/100 · $4.9M/yr market · 2.2M searches/yr · $18.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $4.9M/yr market · 2.2M searches/yr · $18.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — calcium citrate - Flapen"
---

# **calcium citrate**

**Launch it**

A $4.9M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 97Growth 25Conversion 95Competition 62Returns 100Price range 77Avg price 85Brand share 49Review moat 24Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$4.9M**

$4.9M/yr · 2.2M searches

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.37–$41.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,032.87**

avg incumbent reviews — the moat a new listing must climb

## Trend