---
title: "Calamine Spray — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calamine-spray"
last_updated: "2026-08-10T11:09:48.057Z"
locale: en
meta:
description: "Niche score 51/100 · $1.2M/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.2M/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calamine Spray — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **calamine spray**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 82Growth 92Conversion 99Competition 0Returns 100Price range 0Avg price 18Brand share 0Review moat 22Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+103.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.0M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,867.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.52**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.98–$8.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, calamine spray is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calamine spray market data**
- **Units sold / yr**
- **200K–250K**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics74% - Benadryl12% - MAJOR9% - Leader4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.7% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Sep, Oct · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/us/health-household/calamine-spray/trend)
## **Top calamine spray search terms**
- **calamine lotion**564K/yr+100.1%18.6% conv. - **calamine lotion for itching**197K/yr+101.9%18.7% conv. - **calamine spray**69K/yr+153.3%3.4% conv. - **calamine**48K/yr+93.7%9.8% conv. - **calamine lotion for kids**42K/yr+108.8%14.5% conv. - **calamine lotion spray**20K/yr+123.0%4.6% conv. - **calamine spray for itching**11K/yr+117.8%3.7% conv. - **locin de zinc y calamina**13K/yr+55.4%7.9% conv. - **lacto calamine lotion**10K/yr+63.2%2.8% conv. - **calamine lotion for baby**9K/yr+136.7%6.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/calamine-spray/search-terms)
## **Top calamine spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$247K40%$495K60%$742K80%$989K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**4.7★3,130 rev](https://www.amazon.com/dp/B0BJRS2F8H) [2**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**4.6★44,840 rev](https://www.amazon.com/dp/B00HQRCNWI) [3**Calamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.**MAJOR**$7.15**4.4★95 rev](https://www.amazon.com/dp/B013PW5KF4) [4**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**4.7★324 rev](https://www.amazon.com/dp/B08TKJY4R8) [5**MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)**MAJOR**$6.60**4.5★947 rev](https://www.amazon.com/dp/B00ILKHOBO)
### **Newest**
by launch date
[**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**3,130 rev2y ago](https://www.amazon.com/dp/B0BJRS2F8H) [**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**324 rev4y ago](https://www.amazon.com/dp/B08TKJY4R8) [**Calamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.**MAJOR**$7.15**95 rev10y ago](https://www.amazon.com/dp/B013PW5KF4) [**MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)**MAJOR**$6.60**947 rev12y ago](https://www.amazon.com/dp/B00ILKHOBO) [**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**44,840 rev12y ago](https://www.amazon.com/dp/B00HQRCNWI)
### **Trending**
90-day click momentum
[**Calamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.**MAJOR**$7.15**4.4★**▲ 75%**](https://www.amazon.com/dp/B013PW5KF4) [**MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)**MAJOR**$6.60**4.5★**▲ 68%**](https://www.amazon.com/dp/B00ILKHOBO) [**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**4.7★**▲ 28%**](https://www.amazon.com/dp/B08TKJY4R8) [**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**4.6★**— 7%**](https://www.amazon.com/dp/B00HQRCNWI) [**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**4.7★**— 7%**](https://www.amazon.com/dp/B0BJRS2F8H)
## **What buyers say about calamine spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**21%
*“Good for the itch”*
**Quality-Overall**12%
*“Good quality product”*
**Efficiency**10%
*“Works fast”*
**Allergies**8%
*“No more itching”*
**Value For Money**8%
*“Worth every penny”*
**Pest/Insect Control**6%
*“Got it for mosquitoes works”*
**Advertised Vs Actual Product**4%
*“Product works as intended”*
**Ease Of Application**3%
*“Leaves a cool feeling when applied”*
**Soothing Effect**2%
*“It keeps you sane”*
**Smell**2%
*“Smells good and very creamy which I can appreciate”*
### **What buyers complain about **
**Allergies**19%
*“Irritates the skin”*
**Functionality-Overall**9%
*“Didn't work for me”*
**Dilute/Watery**9%
*“Watered down product”*
**Itch Relief**9%
*“Makes itching worse”*
**Smell**4%
*“has a strong smell”*
**Thickness**4%
*“Wish the gel was a little thicker”*
**Pest/Insect Control**3%
*“Not for bug bites”*
**Leak-Proof**3%
*“Bottle was cracked and leaked everywhere”*
**Quality-Overall**3%
*“Garbage”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Leak-Proof**20%
**Quality-Overall**13%
**Moist/Dry**7%
**Weight Light**7%
**Storage Capacity**7%
**Functionality-Overall**7%
**Suitability Dry Skin**7%
**Dosage**7%
**Value For Money**7%
**Ease Of Application**3%
## **Common questions**
- **Is calamine spray profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 5 tracked products. 90-day search growth is +103.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the calamine spray niche?**
- 4 brands and 61 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in calamine spray?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Dilute/Watery. The return rate is 0.0%.
- **When does demand for calamine spray peak?**
- Demand peaks in May–Jun–Jul–Sep–Oct; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the calamine spray niche?**
- Listings span $3.98–$8.61; the average listing price is $6.52 (sweet spot $15–$100). The average incumbent carries 9,867 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)