---
title: "Calamine Lotion — $271K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calamine-lotion"
last_updated: "2026-08-10T13:20:41.383Z"
locale: en
meta:
description: "Niche score 53/100 · $271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calamine Lotion — $271K/yr Amazon US Niche (2026) - Flapen"
---
# **calamine lotion**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 49Growth 87Conversion 96Competition 23Returns 100Price range 52Avg price 56Brand share 0Review moat 24Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+91.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.98–$26.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$271K**
$271K/yr · 153K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,167.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calamine lotion is a $271K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calamine lotion market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$253K–$317K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#652**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **29%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Caladryl62% - Amazon Basics22% - Benadryl9% - Leader4% - Calagel3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +91.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/calamine-lotion/trend)
## **Top calamine lotion search terms**
- **caladryl**64K/yr+79.8%9.8% conv. - **caladryl clear anti-itch lotion**46K/yr+131.4%14.4% conv. - **caladryl clear**15K/yr+83.1%10.2% conv. - **caladryl lotion**14K/yr+31.4%7.3% conv. - **caladryl calamine lotion**6K/yr+230.8%11.6% conv. - **caladryl anti-itch lotion**4K/yr+102.7%13.2% conv. - **caladril**2K/yr+68.6%8.0% conv. - **caladryl cream**2K/yr+31.2%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/calamine-lotion/search-terms)
## **Top calamine lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$81K40%$109K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**4.7★3,130 rev](https://www.amazon.com/dp/B0BJRS2F8H) [2![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)**Caladryl Clear Anti-Itch Lotion 6 oz. \[1 Each (Single)\]**Caladryl**$10.10**4.7★345 rev](https://www.amazon.com/dp/B00OE81A4Y) [3**Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation**Caladryl**$12.24**4.7★41 rev](https://www.amazon.com/dp/B00D7C4H3O) [4**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**4.6★44,840 rev](https://www.amazon.com/dp/B00HQRCNWI) [5**Calamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack**Caladryl**$14.01**4.6★7,467 rev](https://www.amazon.com/dp/B0GXWL997P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack**Caladryl**$14.01**7,467 rev1y ago](https://www.amazon.com/dp/B0GXWL997P) [**LEADER Calamine Anti-Itch Lotion Medicated External Analgesic Skin Protectant Lotion for Fast-Acting Itch Relief Poison Ivy Insect Bites Chicken Pox (1 Pink)**Leader**$7.82**359 rev2y ago](https://www.amazon.com/dp/B0CRWF6XD9) [**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**3,130 rev2y ago](https://www.amazon.com/dp/B0BJRS2F8H) [**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**324 rev4y ago](https://www.amazon.com/dp/B08TKJY4R8) [**Caladryl Pink Calamine Skin Protectant Plus Itch Relief 6 Ounce Bottle (2 Packs(6.0 Ounce))**Caladryl**$21.46**25 rev6y ago](https://www.amazon.com/dp/B088WVYQRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack**Caladryl**$14.01**4.6★**▲ 156%**](https://www.amazon.com/dp/B0GXWL997P) [![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)**Caladryl Clear Anti-Itch Lotion 6 oz. \[1 Each (Single)\]**Caladryl**$10.10**4.7★**▲ 79%**](https://www.amazon.com/dp/B00OE81A4Y) [**Caladryl Pink Calamine Skin Protectant Plus Itch Relief 6 Ounce Bottle (2 Packs(6.0 Ounce))**Caladryl**$21.46**4.1★**▲ 77%**](https://www.amazon.com/dp/B088WVYQRQ) [**Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation**Caladryl**$12.24**4.7★**▲ 49%**](https://www.amazon.com/dp/B00D7C4H3O) [**Lotion for Dry Skin by Caladryl Topical Analgesic for Itch Relief 6 Fl Oz**Caladryl**$8.67**4.6★**▲ 47%**](https://www.amazon.com/dp/B00KM2P7K4)
**~~View all trending →~~**
## **What buyers say about calamine lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**23%
*“Good for the itch”*
**Quality-Overall**11%
*“Excellent product”*
**Efficiency**9%
*“Works fast”*
**Allergies**9%
*“It really helps soothe irritation”*
**Value For Money**8%
*“Worth every penny”*
**Pest/Insect Control**5%
*“Got it for mosquitoes works”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**2%
*“Easy to Use”*
**Ease Of Application**2%
*“Leaves a cool feeling when applied”*
**Smell**2%
*“Smells good and very creamy which I can appreciate”*
### **What buyers complain about **
**Allergies**19%
*“Irritates the skin”*
**Functionality-Overall**9%
*“Didn't Work as Well as Expected”*
**Itch Relief**9%
*“Makes itching worse”*
**Dilute/Watery**8%
*“Watered down product”*
**Smell**4%
*“has a strong smell”*
**Leak-Proof**3%
*“some spilled out”*
**Thickness**3%
*“Wish the gel was a little thicker”*
**Quality-Overall**3%
*“Garbage”*
**Pest/Insect Control**3%
*“Not for bug bites”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Leak-Proof**27%
**Functionality-Overall**23%
**Product Condition**11%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**5%
**Itch Relief**3%
**Size-Overall**3%
**Value For Money**3%
**Dilute/Watery**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is calamine lotion profitable to sell on Amazon United States?**
- The niche generates $271K/yr across 14 tracked products. 90-day search growth is +91.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the calamine lotion niche?**
- 5 brands and 84 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in calamine lotion?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- **When does demand for calamine lotion peak?**
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the calamine lotion niche?**
- Listings span $3.98–$26.99; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 5,168 reviews — the moat a new listing must climb.
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