---
title: "Cafe Latte Protein Shake — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cafe-latte-protein-shake"
last_updated: "2026-08-10T17:17:29.320Z"
locale: en
meta:
description: "Niche score 42/100 · $161K/yr market · 81K searches/yr · $21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $161K/yr market · 81K searches/yr · $21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cafe Latte Protein Shake — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **cafe latte protein shake**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 28Conversion 84Competition 12Returns 100Price range 73Avg price 91Brand share 0Review moat 29Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.52**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.64–$26.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$161K**
$161K/yr · 81K searches
**Review moat**
**Okay****3,553.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cafe latte protein shake is a $161K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cafe latte protein shake market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$215K–$269K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Atkins65% - Ensure29% - Premier Protein6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
15K10KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/health-household/cafe-latte-protein-shake/trend)
## **Top cafe latte protein shake search terms**
- **mocha protein shake**12K/yr+31.9%3.1% conv. - **atkins coffee protein shake**17K/yr-10.3%8.9% conv. - **atkins mocha latte protein shake**9K/yr+3.4%14.1% conv. - **ensure max high protein cafe mocha**8K/yr-31.3%15.8% conv. - **atkins iced coffee protein shakes**6K/yr+6.2%7.9% conv. - **ensure cafe mocha**4K/yr+81.4%13.6% conv. - **atkins coffee**6K/yr+2.8%11.4% conv. - **ensure max protein cafe mocha**4K/yr-5.0%14.2% conv. - **atkins protein shake coffee**5K/yr-9.7%8.7% conv. - **atkins mocha latte**3K/yr+28.4%9.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/cafe-latte-protein-shake/search-terms)
## **Top cafe latte protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack**Atkins**$18.93**4.7★5,325 rev](https://www.amazon.com/dp/B09BC7V1JJ) [2**Ensure Max Protein Cafe Mocha Nutrition Shake | 30g Protein 1g Sugar 4g Fiber Blend | 12 Pack**Ensure**$26.57**4.5★7,681 rev](https://www.amazon.com/dp/B0791ZPVTY) [3**Atkins Caf Caramel Iced Coffee Flavored Protein Shake High Protein Shake Low Glycemic Low Carb and Low Sugar Keto Friendly Gluten Free 12 Count**Atkins**$18.99**4.7★4,695 rev](https://www.amazon.com/dp/B09B7Z7WGG) [4**Atkins Iced Coffee Vanilla Latte Protein Shake Coffee and Vanilla Flavored 15g Protein 4g Net Carbs 1g Sugar Low Carb Keto Friendly High Protein Shake 12 Pack (11 fl. oz each)**Atkins**$23.45**4.6★4,964 rev](https://www.amazon.com/dp/B08GLMT52Z) [5**Atkins Strong High Protein Shake Caf Latte Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Sugar Coffee Protein Shake Keto Friendly 12 Count**Atkins**$23.41**4.5★363 rev](https://www.amazon.com/dp/B0FD1RDTT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Atkins Coffee Lovers Protein Shake Variety Pack Mocha Latte Caf Caramel and Caf au Lait Flavored Protein Shakes 15g Protein 3g Fiber GLP-1 Friendly 12 Count**Atkins**$20.26**171 rev6mo ago](https://www.amazon.com/dp/B0G22PMK1J) [**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**524 rev7mo ago](https://www.amazon.com/dp/B0FQ97YZ8V) [**Atkins Strong High Protein Shake Caf Latte Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Sugar Coffee Protein Shake Keto Friendly 12 Count**Atkins**$23.41**363 rev1y ago](https://www.amazon.com/dp/B0FD1RDTT7) [**Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.50**5,439 rev1y ago](https://www.amazon.com/dp/B0DFJP6LZF) [**Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack**Atkins**$18.93**5,325 rev4y ago](https://www.amazon.com/dp/B09BC7V1JJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Atkins Coffee Lovers Protein Shake Variety Pack Mocha Latte Caf Caramel and Caf au Lait Flavored Protein Shakes 15g Protein 3g Fiber GLP-1 Friendly 12 Count**Atkins**$20.26**4.6★**▲ 151%**](https://www.amazon.com/dp/B0G22PMK1J) [**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**4.5★**▲ 120%**](https://www.amazon.com/dp/B0FQ97YZ8V) [**Atkins Iced Coffee Vanilla Latte Protein Shake Coffee and Vanilla Flavored 15g Protein 4g Net Carbs 1g Sugar Low Carb Keto Friendly High Protein Shake 12 Pack (11 fl. oz each)**Atkins**$23.45**4.6★**▲ 32%**](https://www.amazon.com/dp/B08GLMT52Z) [**Ensure Max Protein Cafe Mocha Nutrition Shake | 30g Protein 1g Sugar 4g Fiber Blend | 12 Pack**Ensure**$26.57**4.5★**— 8%**](https://www.amazon.com/dp/B0791ZPVTY) [**Atkins Caf Caramel Iced Coffee Flavored Protein Shake High Protein Shake Low Glycemic Low Carb and Low Sugar Keto Friendly Gluten Free 12 Count**Atkins**$18.99**4.7★**— 3%**](https://www.amazon.com/dp/B09B7Z7WGG)
**~~View all trending →~~**
## **What buyers say about cafe latte protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Smooth taste”*
**Nutritional Content**20%
*“This provides a very good amount of protein”*
**Flavor**17%
*“Decent flavors”*
**Quality-Overall**3%
*“Excellent Product”*
**Value For Money**3%
*“Can't beat this price”*
**Caffeine Content**3%
*“I get a good amount of caffeine from my entire cup”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Sweetness**1%
*“It is not too sweet”*
**Ease Of Use**1%
*“easy to take with me”*
**Energy Level**1%
*“Great for energy”*
### **What buyers complain about **
**Taste-Overall**25%
*“Doesnt taste right”*
**Flavor**13%
*“Didn't like the flavor”*
**Sweetness**7%
*“Not for me too sweet”*
**Nutritional Content**5%
*“Ive trad it is not good for our health”*
**Value For Money**4%
*“A little pricey”*
**Thickness**2%
*“It's just a little thicker than an iced coffee”*
**Leak-Proof**2%
*“Leaks”*
**Smell**1%
*“It starts with an artificial aroma when you take the lid off”*
**Quality-Overall**1%
*“Garbage”*
**Bitter**1%
*“Bitter”*
### **Top return reasons **
**Temperature Control**100%
## **Common questions**
- **Is cafe latte protein shake profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the cafe latte protein shake niche?**
- 3 brands and 42 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cafe latte protein shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- **When does demand for cafe latte protein shake peak?**
- Demand peaks in Jul–Aug; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the cafe latte protein shake niche?**
- Listings span $10.64–$26.57; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.
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