---
title: "Caeloria Teeth Whitening — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/caeloria-teeth-whitening"
last_updated: "2026-08-10T10:19:30.508Z"
locale: en
meta:
description: "Niche score 42/100 · $106K/yr market · 48K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $106K/yr market · 48K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caeloria Teeth Whitening — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **caeloria teeth whitening**
**Skip it**
Soft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 3Conversion 62Competition 13Returns 98Price range 91Avg price 95Brand share 6Review moat 19Quality gap 84
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.25–$88.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$106K**
$106K/yr · 48K searches
**Review moat**
**Bad****15,216.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-43.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, caeloria teeth whitening is a $106K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caeloria teeth whitening market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- smileactives63% - Plus White22% - AURAGLOW5% - VieBeauti5% - Crest3% - Boka2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -43.5% search growth over the last 90 days.
2K2KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/caeloria-teeth-whitening/trend)
## **Top caeloria teeth whitening search terms**
- **pro whitening gel for teeth**27K/yr-42.2%4.4% conv. - **pro whitening gel**13K/yr-15.7%2.8% conv. - **caeloria teeth whitening**1K/yr+76.5%0.0% conv. - **caeloria teeth whitening pen**627/yr+143.5%1.8% conv. - **smileactives amazon**6K/yr-96.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/caeloria-teeth-whitening/search-terms)
## **Top caeloria teeth whitening products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$42K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smileactives Teeth Whitening Gel Clinical-Grade Hydrogen Peroxide for Long Lasting White Teeth Simply Add to Toothpaste to Permanently Remove Coffee Stains & More 2 oz**smileactives**$58.75**4.0★9,700 rev](https://www.amazon.com/dp/B07THDVPL3) [2**Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)**Plus White**$12.70**4.3★10,352 rev](https://www.amazon.com/dp/B00BLVSZWW) [3**Smileactives Teeth Whitening Kit Complete At Home Teeth Whitening Treatment Travel Size Tooth Whitening Stain Remover for White Teeth Contains Clinical-Grade Hydrogen Peroxide 30 Day Kit**smileactives**$49.11**4.0★2,257 rev](https://www.amazon.com/dp/B0756P8KY8) [4**Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Coffee Stains 3 Pack 1 oz**smileactives**$77.08**4.0★9,700 rev](https://www.amazon.com/dp/B07K6TLT3C) [5**Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Stains 90 Day 3.8 oz Bottle**smileactives**$88.14**4.0★9,700 rev](https://www.amazon.com/dp/B0756MFYZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries**Crest**$19.75**8,716 rev1y ago](https://www.amazon.com/dp/B0DPNGKZ9P) [**VieBeauti Teeth Whitening Pen Kit 35% Carbamide Peroxide Gel 5 Pack**VieBeauti**$17.77**18,661 rev1y ago](https://www.amazon.com/dp/B0DY8B7DK4) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**59,113 rev3y ago](https://www.amazon.com/dp/B0BSRFKKZJ) [**Auraglow Teeth Whitening Gel for Toothpaste 9% Hydrogen Peroxide Add to Toothpaste to Whiten 350+ Whitening Treatments Removes Coffee Wine Tea Stains No Trays or Strips Made in USA 2.6oz**AURAGLOW**$23.71**8,753 rev4y ago](https://www.amazon.com/dp/B0C7DMTQ4B) [**Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Coffee Stains 3 Pack 1 oz**smileactives**$77.08**9,700 rev7y ago](https://www.amazon.com/dp/B07K6TLT3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)**Plus White**$12.70**4.3★**▲ 269%**](https://www.amazon.com/dp/B00BLVSZWW) [**Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Stains 90 Day 3.8 oz Bottle**smileactives**$88.14**4.0★**▲ 127%**](https://www.amazon.com/dp/B0756MFYZ6) [**Smileactives Teeth Whitening Kit Complete At Home Teeth Whitening Treatment Travel Size Tooth Whitening Stain Remover for White Teeth Contains Clinical-Grade Hydrogen Peroxide 30 Day Kit**smileactives**$49.11**4.0★**▲ 75%**](https://www.amazon.com/dp/B0756P8KY8) [**Smileactives Teeth Whitening Gel Clinical-Grade Hydrogen Peroxide for Long Lasting White Teeth Simply Add to Toothpaste to Permanently Remove Coffee Stains & More 2 oz**smileactives**$58.75**4.0★**▲ 35%**](https://www.amazon.com/dp/B07THDVPL3) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**4.5★**▼ 34%**](https://www.amazon.com/dp/B0BSRFKKZJ)
**~~View all trending →~~**
## **What buyers say about caeloria teeth whitening**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**30%
*“White teeth”*
**Oral Hygiene**11%
*“Great for Sensitive Teeth”*
**Quality-Overall**8%
*“Great product with noticeable results”*
**Efficiency**5%
*“Works great”*
**Taste-Overall**5%
*“Good taste”*
**Value For Money**4%
*“Great deal”*
**Ease Of Use**4%
*“Easy and convenient”*
**Cleansing**3%
*“cleans well”*
**Tooth Sensitivity**3%
*“Great for Sensitive Teeth”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Did Not Work”*
**Value For Money**10%
*“a little expensive”*
**Advertised Vs Actual Product**4%
*“Not as Advertised”*
**Ease Of Use**4%
*“Too hard to use”*
**Dilute/Watery**4%
*“Consistency is watery”*
**Oral Hygiene**4%
*“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”*
**Dispensing Mechanism**3%
*“Awful dispenser”*
**Tooth Brightening**3%
*“Does not whiten”*
**Color Fading/Discoloration**3%
*“Still discoloured teeth; doesnt work”*
**Color**3%
*“Not as white as I expected”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**14%
**Tooth Brightening**6%
**Taste-Overall**6%
**Value For Money**6%
**Motor Power**4%
**Product Condition**4%
**Tooth Sensitivity**4%
**Flavor**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is caeloria teeth whitening profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 9 tracked products. 90-day search growth is -43.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the caeloria teeth whitening niche?**
- 6 brands and 44 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in caeloria teeth whitening?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
- **What does it cost to enter the caeloria teeth whitening niche?**
- Listings span $11.25–$88.14; the average listing price is $39.81 (sweet spot $15–$100). The average incumbent carries 15,217 reviews — the moat a new listing must climb.
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