---
title: "C Collar — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/c-collar"
last_updated: "2026-08-10T15:09:25.341Z"
locale: en
meta:
description: "Niche score 43/100 · $79K/yr market · 47K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $79K/yr market · 47K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "C Collar — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **c collar**
**Skip it**
High returns (7.5%) — this niche doesn't clear our bar today.
Market size 20Growth 29Conversion 62Competition 31Returns 16Price range 86Avg price 95Brand share 37Review moat 41Quality gap 81
**Avg price**
**Incredible****$31.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.15–$79.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,449.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$79K**
$79K/yr · 47K searches
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, c collar is a $79K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **c collar market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$94K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**13%**
- ASPEN33% - Laerdal17% - Curaplex16% - Lightning X Products9% - Cozyhealth7% - Sammons Preston4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
1K600Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/c-collar/trend)
## **Top c collar search terms**
- **c collar**15K/yr+14.1%2.9% conv. - **c collar neck brace**11K/yr-13.4%2.5% conv. - **aspen collar**7K/yr+13.1%2.7% conv. - **aspen cervical collar**6K/yr+1.7%1.9% conv. - **aspen neck brace**5K/yr+7.5%2.6% conv. - **aspen medical products**2K/yr-21.4%1.0% conv. - **aspen vista cervical collar neck brace**530/yr-39.8%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/c-collar/search-terms)
## **Top c collar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASPEN Medical Products Cervical Collar Neck Brace for Optimal Support & Comfort Regular Size 983110 Adult Regular**ASPEN**$33.20**4.1★496 rev](https://www.amazon.com/dp/B00E0MIGZ0) [2**Curaplex Adjustable Extrication Cervical Collar for Adult Radiolucent CT and MRI Compatible Automatic Flip-Up Chin Cannula Hooks Single-Use Orthopedic Brace (3151-03161)**Curaplex**$7.15**4.1★81 rev](https://www.amazon.com/dp/B09643XW87) [3**Laerdel Stifneck Select Adult Adjustable Collar by Laerdel**Laerdal**$13.17**4.2★1,322 rev](https://www.amazon.com/dp/B00NTSFH94) [4**Lightning X Adult Adjustable Cervical Collar Extrication Neck Brace 16 Size Settings Hi-Vis Fluorescent Yellow EMS C Collar for First Responders EMT Paramedic**Lightning X Products**$12.79**5.0★1 rev](https://www.amazon.com/dp/B0GT6M39XG) [5**Aspen Vista? TX (Thoracic Extension) Collar Neck Brace Plus 1 Replacement Pad Set by Aspen Medical Products**ASPEN**$68.55**4.1★133 rev](https://www.amazon.com/dp/B01LWYO007)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLABOK Neck Brace for Sleeping - Cervical Collar Relief Neck Pain and Neck Support Soft Foam Wraps Keep Vertebrae Stable for Relief of Cervical Spine Pressure for Women & Men Prussian Blue Medium Size**BLABOK**$24.11**741 rev2mo ago](https://www.amazon.com/dp/B0GYJWBK7M) [**Lightning X Adult Adjustable Cervical Collar Extrication Neck Brace 16 Size Settings Hi-Vis Fluorescent Yellow EMS C Collar for First Responders EMT Paramedic**Lightning X Products**$12.79**1 rev3mo ago](https://www.amazon.com/dp/B0GT6M39XG) [**PROGLIDE Cervical Collar Neck Brace 2-Piece Adjustable Cervical Traction Device with 12 Height Settings Breathable Plush Padding & MRI Compatible Design Neck Pain Relief Whiplash Post-Surgery Recovery Support for Men & Women**PROGLIDE**$38.97**6 rev3mo ago](https://www.amazon.com/dp/B0GT1DYLK2) [**Ice Silk Neck Brace Neck Brace Cervical Collar Neck Support Brace for Sleeping Soft Breathable Cervical Collar for Pain Relief/Posture Correction Travel Workers & Neck Injury Recovery for Women & Men**Gviipk**$31.50**10 rev5mo ago](https://www.amazon.com/dp/B0H27LZVHD) [**Cervical Traction Device Adjustable Neck Stretcher for Pain Relief Lightweight Neck Support Brace for Cervical Spine Decompression Ergonomic Design for Home Office & Travel Use**BANGCHEN**$59.56**115 rev11mo ago](https://www.amazon.com/dp/B0FKMG6M81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLABOK Neck Brace for Sleeping - Cervical Collar Relief Neck Pain and Neck Support Soft Foam Wraps Keep Vertebrae Stable for Relief of Cervical Spine Pressure for Women & Men Prussian Blue Medium Size**BLABOK**$24.11**4.4★**▲ 287%**](https://www.amazon.com/dp/B0GYJWBK7M) [**Aspen Vista Cervical Collar - 2-Piece Neck Brace for Restricting Cervical Motion - Relieves Neck Discomfort and Spine Pressure - 6 Height Adjustments - Includes: Replacement Pad Set**ASPEN**$79.81**4.3★**▲ 287%**](https://www.amazon.com/dp/B00E0MGFF8) [**PROGLIDE Cervical Collar Neck Brace 2-Piece Adjustable Cervical Traction Device with 12 Height Settings Breathable Plush Padding & MRI Compatible Design Neck Pain Relief Whiplash Post-Surgery Recovery Support for Men & Women**PROGLIDE**$38.97**4.0★**▲ 286%**](https://www.amazon.com/dp/B0GT1DYLK2) [**Ice Silk Neck Brace Neck Brace Cervical Collar Neck Support Brace for Sleeping Soft Breathable Cervical Collar for Pain Relief/Posture Correction Travel Workers & Neck Injury Recovery for Women & Men**Gviipk**$31.50**4.4★**▲ 281%**](https://www.amazon.com/dp/B0H27LZVHD) [**DuoDiner Letter C Necklace for Men Boys Silver Initial Pendant Cuban Link Chain Male Women Jewelry Collar Cadenas Para Hombre Him Boyfriend Valentines Gifts**DuoDiner**$14.86**4.5★**▲ 275%**](https://www.amazon.com/dp/B0BG6TYKLR)
**~~View all trending →~~**
## **What buyers say about c collar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“comfortable to wear”*
**Size-Overall**15%
*“One size fits all”*
**Quality-Overall**13%
*“Product is well made”*
**Value For Money**8%
*“Affordable”*
**Advertised Vs Actual Product**6%
*“Very accurate description”*
**Adjustability/Rotatability/Reclining**5%
*“Great adjustability as far as fit goes”*
**Soft Feel**5%
*“It possesses a smooth, soft, breathable, and comfortable texture”*
**Efficiency**4%
*“Effective,”*
**Ease Of Use**3%
*“Easy to use”*
**Breathability**2%
*“Its breathable as well”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs big”*
**Comfort-Overall**9%
*“Not comfortable at all”*
**Functionality-Overall**8%
*“Doesnt work”*
**Quality-Overall**8%
*“LOW QUALITY”*
**Durability**5%
*“Poor durability”*
**Stiffness**5%
*“It's hard as a rock”*
**Material Quality**4%
*“They changed the material”*
**Ease Of Use**4%
*“Very hard to fasten because of how it is made”*
**Hard Feel**3%
*“Not soft at all”*
**Product Condition**3%
*“It came used”*
### **Top return reasons **
**Size-Overall**42%
**Comfort-Overall**18%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Material Quality**2%
**Cushion**2%
**Joint Pain**2%
**Quality-Overall**2%
**Product Condition**2%
**Pain Relief-Overall**1%
## **Common questions**
- **Is c collar profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the c collar niche?**
- 13 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in c collar?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Functionality-Overall. The return rate is 7.5% — above our launch gate.
- **When does demand for c collar peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the c collar niche?**
- Listings span $7.15–$79.81; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.
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