---
title: "Trend — butyrate - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butyrate/trend"
last_updated: "2026-08-06T16:00:40.716Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.1M/yr market · 480K searches/yr · $36.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.1M/yr market · 480K searches/yr · $36.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — butyrate - Flapen"
---

# **butyrate**

**Launch it**

A $1.1M/yr market growing +2.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 80Growth 28Conversion 71Competition 28Returns 100Price range 95Avg price 95Brand share 31Review moat 64Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.41**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.28–$72.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 480K searches

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****948.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

## Trend