---
title: "Butyrate — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butyrate"
last_updated: "2026-08-10T13:18:59.327Z"
locale: en
meta:
description: "Niche score 59/100 · $1.1M/yr market · 480K searches/yr · $36.41 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.1M/yr market · 480K searches/yr · $36.41 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Butyrate — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **butyrate**
**Launch it**
A $1.1M/yr market growing +2.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 80Growth 28Conversion 71Competition 28Returns 100Price range 95Avg price 95Brand share 31Review moat 64Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.41**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.28–$72.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 480K searches
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****948.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, butyrate is a $1.1M/yr Amazon United States market (480K searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 59/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butyrate market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#555**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- BodyBio53% - Tesseract Medical Research10% - Nutricost10% - ForestVibe7% - Designs for Health6% - Doctor's BEST4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/butyrate/trend)
## **Top butyrate search terms**
- **butyrate**143K/yr-4.2%5.1% conv. - **butyrate gut health supplement**70K/yr+6.3%4.3% conv. - **sodium butyrate**64K/yr+3.1%10.8% conv. - **bodybio**29K/yr+16.8%2.5% conv. - **butyrate supplement**48K/yr-24.6%3.4% conv. - **butirato**14K/yr+78.5%2.0% conv. - **body bio**19K/yr+25.9%1.8% conv. - **butirato para microbiota organico**8K/yr+92.7%0.9% conv. - **butyric acid**16K/yr+0.4%1.7% conv. - **sodium butyrate supplement**13K/yr-0.2%8.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/butyrate/search-terms)
## **Top butyrate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$114K20%$229K30%$343K40%$457K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$35.83**4.3★2,880 rev](https://www.amazon.com/dp/B0058A9SF0) [2**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**4.3★54 rev](https://www.amazon.com/dp/B0GMKXF2D1) [3**Tesseract Medical Research ProButyrate Gut Health Supplement Butyric Acid Complex Gastrointestinal Support Supplement Helps Restore Balance to Stabilize Gut Microbiome 600mg (60 Capsules)**Tesseract Medical Research**$35.13**4.4★732 rev](https://www.amazon.com/dp/B0FZY4SPTK) [4**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$26.33**4.3★2,880 rev](https://www.amazon.com/dp/B07KFMSKRD) [5**BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support**BodyBio**$72.83**4.3★3,106 rev](https://www.amazon.com/dp/B0016NHCGA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**54 rev5mo ago](https://www.amazon.com/dp/B0GMKXF2D1) [**Tesseract Medical Research ProButyrate Gut Health Supplement Butyric Acid Complex Gastrointestinal Support Supplement Helps Restore Balance to Stabilize Gut Microbiome 600mg (60 Capsules)**Tesseract Medical Research**$35.13**732 rev7mo ago](https://www.amazon.com/dp/B0FZY4SPTK) [**Tributyrin Supplement 550mg Advanced Butyrate Form for Gut Health 60% Standardized More Effective Delivery Than Sodium Butyrate 90 Capsules Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$21.86**54 rev7mo ago](https://www.amazon.com/dp/B0G64ZWGLF) [**ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$22.87**65 rev10mo ago](https://www.amazon.com/dp/B0FR48L3PB) [**Tributyrin Supplement - Better Delivery & More Effective than Sodium Butyrate - Gut Health & Digestive Support - 3-in-1 Butyrate Postbiotics for Leaky Gut & Gut Barrier Support - 30 Capsules**Vita Bloom Labs**$28.68**90 rev1y ago](https://www.amazon.com/dp/B0F82Z1RGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tributyrin Supplement 550mg Advanced Butyrate Form for Gut Health 60% Standardized More Effective Delivery Than Sodium Butyrate 90 Capsules Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$21.86**4.6★**▲ 122%**](https://www.amazon.com/dp/B0G64ZWGLF) [**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**4.3★**▲ 86%**](https://www.amazon.com/dp/B0GMKXF2D1) [**BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health**BodyBio**$58.63**4.4★**▲ 33%**](https://www.amazon.com/dp/B07N7KFFBP) [**Designs for Health Tri-Butyrin Supreme - 3-in-1 Butyric Acid (Butyrate) Postbiotics for Gut Health & Gut Permeability Support - Tributyrin Supplement with Odor-Minimizing Innovation (60 Softgels)**Designs for Health**$51.71**4.6★**▲ 26%**](https://www.amazon.com/dp/B08D9NMNNQ) [**BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support**BodyBio**$72.83**4.3★**▲ 18%**](https://www.amazon.com/dp/B0016NHCGA)
**~~View all trending →~~**
## **What buyers say about butyrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“A well known brand and reasonable product”*
**Regulates Digestion**12%
*“Standardized Quality and Easy to Digest,”*
**Acid Regulator/Stomach Ache Relief**6%
*“Best for stomach issues”*
**Value For Money**5%
*“Worth the money”*
**Advertised Vs Actual Product**5%
*“works as advertised”*
**Vitamin**5%
*“Solid supplement overall”*
**Nutritional Content**4%
*“Recommended by my nutrition coach”*
**Taste-Overall**3%
*“noticed no after taste”*
**Heart Health**3%
*“I believe this product effectively supports health”*
**Efficiency**3%
*“its been effective”*
### **What buyers complain about **
**Smell**15%
*“It doesn't have a strong smell”*
**Functionality-Overall**6%
*“Does not work”*
**Side Effects**6%
*“Bad side effects”*
**Value For Money**6%
*“waste of money”*
**Dosage**5%
*“Tried dosing multiple ways with absolutely no success”*
**Quality-Overall**4%
*“Quality control issues”*
**Taste-Overall**3%
*“Taste horrible”*
**Size-Overall**3%
*“smaller than my first bottle”*
**Regulates Digestion**2%
*“For me personally it caused issues with constipation”*
**Advertised Vs Actual Product**2%
*“The product is as expected with one glaring exception”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Magnesium**33%
**Color**17%
**Smell**17%
## **Common questions**
- **Is butyrate profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Launch it (59/100).
- **How competitive is the butyrate niche?**
- 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in butyrate?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Side Effects. The return rate is 0.0%.
- **When does demand for butyrate peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the butyrate niche?**
- Listings span $17.28–$72.83; the average listing price is $36.41 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.
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