---
title: "Butterfly Plates — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butterfly-plates"
last_updated: "2026-08-10T11:11:24.329Z"
locale: en
meta:
description: "Niche score 54/100 · $63K/yr market · 88K searches/yr · $19.20 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $63K/yr market · 88K searches/yr · $19.20 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Plates — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 33Conversion 47Competition 90Returns 56Price range 44Avg price 86Brand share 96Review moat 93Quality gap 25
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****144.99**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.20**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.53–$198.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$63K**
$63K/yr · 88K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, butterfly plates is a $63K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly plates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,615**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**33%**
Top 20: 75%
**Top-5 click share**
**25%**
Top 20: 63%
**Open market**
**62%**
- Xjoviative11% - WDF6% - LDFDRT5% - XIENBLOC5% - Gatherfun5% - Cangmyxis5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/butterfly-plates/trend)
## **Top butterfly plates search terms**
- **butterfly plates**38K/yr+0.4%2.5% conv. - **butterfly plates and napkins**16K/yr+11.3%4.2% conv. - **butterfly paper plates**15K/yr+5.7%2.9% conv. - **butterfly party plates**7K/yr+44.4%3.1% conv. - **butterfly birthday plates**8K/yr+2.2%4.5% conv. - **butterfly plate**4K/yr-5.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/butterfly-plates/search-terms)
## **Top butterfly plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**40Pcs Butterfly Plates and Napkins Party Supplies Disposable Butterfly Birthday Party Paper Plates Napkins Tableware Set for Girl Butterfly Baby Shower Birthday Decorations (Butterfly)**Xjoviative**$9.83**4.7★218 rev](https://www.amazon.com/dp/B0DXL241C3) [2**XIENBLOC 150pcs Butterfly Birthday Party Supplies Purple Butterfly Paper Plates Napkins Disposable Tableware Set Butterfly Party Supplies for Boys Girls Birthday Decor Serves 50 Guests**XIENBLOC**$19.76**4.7★69 rev](https://www.amazon.com/dp/B0DX9ST6YP) [3**Cangmyxis 7 Inch Butterfly Paper Plates 40 Count Disposable Butterfly Dessert Plates for Birthday Party Supplies Girls Birthday Party Decorations & Baby Shower**Cangmyxis**$7.90**4.6★107 rev](https://www.amazon.com/dp/B0FGW1WD68) [4**72Pcs Butterfly Plates and Napkins Butterfly Birthday Paper Plates and Napkins with Forks Disposable Tableware Set for Girl Butterfly Birthday Decorations**Xjoviative**$9.81**4.5★143 rev](https://www.amazon.com/dp/B0F2HM93YB) [5**50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies**HFBOBP**$8.90**4.6★59 rev](https://www.amazon.com/dp/B0G5WM115C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**168PCS Butterfly Party Decorations Butterfly Disposable Tableware Set with Paper Plates Napkins Cups Cutlery for 24 Guests Flower Butterflies Party Supplies for Birthday Baby Shower Bridal Tea Party**Fighting to Achieve**$19.21**94 rev4mo ago](https://www.amazon.com/dp/B0GSQNLSRJ) [**50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies**HFBOBP**$8.90**59 rev7mo ago](https://www.amazon.com/dp/B0G5WM115C) [**LDFDRT 50 Pack Butterfly Paper Plates 7 Inch - Floral & Butterfly Disposable Plates for Birthday Party Decorations Girls Birthday Party Supplies & Spring Celebrations**LDFDRT**$9.26**30 rev7mo ago](https://www.amazon.com/dp/B0G48RTYWL) [**96 Pieces Butterfly Floral Tableware Set Scalloped Edge Garden Flower Disposable Plates Napkins and Forks for Spring Birthday Baby Shower Tea Party Mothers Day Celebrations Serves 24 Guests**Gistome**$12.58**383 rev7mo ago](https://www.amazon.com/dp/B0G47JWVZR) [**Zhehao 50 Pcs Wildflower Party Paper Plates 7 Inch 9 Inch Floral Butterflies Disposable Dessert Plates Flower Tea Party Tableware for Spring Summer Bridal Baby Shower Birthday Supplies Decors**Zhehao**$11.81**82 rev8mo ago](https://www.amazon.com/dp/B0FY389QTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**168PCS Butterfly Party Decorations Butterfly Disposable Tableware Set with Paper Plates Napkins Cups Cutlery for 24 Guests Flower Butterflies Party Supplies for Birthday Baby Shower Bridal Tea Party**Fighting to Achieve**$19.21**4.5★**▲ 205%**](https://www.amazon.com/dp/B0GSQNLSRJ) [**WDF 50Pack Spring oval Paper Plates butterfly - 10x12Heavy duty Disposable Floral Oval Paper Plates - Large Disposable Platters suitable for Spring/Birthday/Picnics**WDF**$23.76**4.8★**▲ 186%**](https://www.amazon.com/dp/B0DMNGR4SZ) [**Zhehao 50 Pcs Wildflower Party Paper Plates 7 Inch 9 Inch Floral Butterflies Disposable Dessert Plates Flower Tea Party Tableware for Spring Summer Bridal Baby Shower Birthday Supplies Decors**Zhehao**$11.81**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FY389QTB) [**50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies**HFBOBP**$8.90**4.6★**▲ 100%**](https://www.amazon.com/dp/B0G5WM115C) [**WDF 20PCS Green Butterfly Plates - Baroque Spring Plates Disposable - Butterfly Party Decorations for Birthdays/Tea Party/Bridal Shower/Mothers Day**WDF**$24.00**4.5★**▲ 87%**](https://www.amazon.com/dp/B0DTHCVYWC)
**~~View all trending →~~**
## **What buyers say about butterfly plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Color**14%
*“Colors were vibrant”*
**Design-Overall**10%
*“The design is very pretty”*
**Value For Money**9%
*“It was worth the money”*
**Strength**9%
*“They are sturdy”*
**Advertised Vs Actual Product**8%
*“It's just what we needed”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**5%
*“The size is great”*
**Durability**4%
*“They are durable”*
**Dishwasher Safe**3%
*“Good in dishwasher and microwave”*
### **What buyers complain about **
**Size-Overall**24%
*“I was disappointed in the plate size”*
**Thickness**22%
*“They are not real thick”*
**Strength**13%
*“very flimsy”*
**Defective Material/Parts**4%
*“missing parts”*
**Quality-Overall**3%
*“Cheap”*
**Durability**2%
*“the durability seems low”*
**Material Quality**1%
*“The material feels noticeably thinner”*
**Assembly/Installation**1%
*“The dangling butterflies require some putting together”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Color**7%
**Quality-Overall**6%
**Thin**3%
**Material Quality**3%
**Defective Material/Parts**3%
**Strength**2%
**Design-Overall**2%
## **Common questions**
- **Is butterfly plates profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 68 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the butterfly plates niche?**
- 53 brands and 61 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in butterfly plates?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.8%.
- **When does demand for butterfly plates peak?**
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- **What does it cost to enter the butterfly plates niche?**
- Listings span $5.53–$198.93; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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