---
title: "Butterfly Gift Bags — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butterfly-gift-bags"
last_updated: "2026-08-10T10:19:29.620Z"
locale: en
meta:
description: "Niche score 55/100 · $71K/yr market · 115K searches/yr · $13.27 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $71K/yr market · 115K searches/yr · $13.27 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Gift Bags — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly gift bags**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Market size 18Growth 24Conversion 56Competition 88Returns 86Price range 62Avg price 61Brand share 96Review moat 84Quality gap 19
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****319.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.13–$32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.27**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$71K**
$71K/yr · 115K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly gift bags is a $71K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly gift bags market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$80K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#3,083**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**33%**
Top 20: 75%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**62%**
- BenLouis8% - YYaaloa7% - Sweetude7% - Nukssi6% - Qirrmiy5% - piqiya5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/butterfly-gift-bags/trend)
## **Top butterfly gift bags search terms**
- **butterfly gift bags**27K/yr+10.9%4.0% conv. - **butterfly goodie bags**19K/yr+19.7%3.5% conv. - **butterfly gift bag**14K/yr+29.5%5.1% conv. - **butterfly party favor bags**12K/yr-6.3%3.8% conv. - **butterfly bags**10K/yr-11.9%1.3% conv. - **butterfly candy bags**10K/yr-11.1%2.9% conv. - **butterfly party bags**7K/yr-27.0%3.2% conv. - **butterfly treat bags**4K/yr-15.5%2.4% conv. - **butterfly favor bags**4K/yr-15.0%2.6% conv. - **butterfly gift bags for party favors**3K/yr-2.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/butterfly-gift-bags/search-terms)
## **Top butterfly gift bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YYaaloa 30pcs Goodie Bags Party Favor Bags Plastic Candy Gift Bags Bulk for Birthday Baby shower Return Gift (Butterfly A 30pcs)**YYaaloa**$5.95**4.6★76 rev](https://www.amazon.com/dp/B0F1MWTG1B) [2**24pcs Pink Gift Bags With Stickers Cute Butterfly Flowers Paper Gift Bags Small Size 8.7x5.1x3.1 Purple Party Favors Bags Bulk Mini Tiny Pink Goody Bag for Wedding Rainbow Kids Girl Birthday (Butterfly)**Nukssi**$7.95**4.7★77 rev](https://www.amazon.com/dp/B0F9NWWQ13) [3**piqiya Pink Butterfly Gift Bags 12 Pack 4 Assorted Floral & Butterfly Designs Reusable Non-Woven Tote Bags for Girls Party Favors Goodie Bags for Mothers Day Birthday Baby Shower Bridal Shower**piqiya**$13.94**4.6★217 rev](https://www.amazon.com/dp/B0GG9XW45D) [4**MotiMind 24 Pcs Butterfly Party Favor Bags with Handles Pink Purple Blue Butterfly Goodie Gift Paper Treat Candy Bags for Birthday Party Bridal Showers Supplies (Fresh Colors)**MotiMind**$20.22**4.7★85 rev](https://www.amazon.com/dp/B0D5R1DYK5) [5**Sweetude 12 Pcs Holographic Butterfly Party Favor Bags Iridescent Purple Butterfly Goodie Bags for Spring Birthday Gift Treat Candy Baby Shower Party Bridal Showers Supplies**Sweetude**$14.11**4.7★56 rev](https://www.amazon.com/dp/B0DTPHH4K5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YXYASR Impressionist Butterfly Gift Bag with Greeting Card & Purple Tissue Paper - Large Floral Lavender Flower Field Gift Wrap for Mothers Day Birthday Bridal Shower Wedding & Get Well Soon**YXYASR**$7.00**16 rev5mo ago](https://www.amazon.com/dp/B0GHMZ9RR2) [**piqiya Pink Butterfly Gift Bags 12 Pack 4 Assorted Floral & Butterfly Designs Reusable Non-Woven Tote Bags for Girls Party Favors Goodie Bags for Mothers Day Birthday Baby Shower Bridal Shower**piqiya**$13.94**217 rev6mo ago](https://www.amazon.com/dp/B0GG9XW45D) [**50 Pcs Butterfly Party Favor Bags with Handles (4 Designs) - Plastic Treat Bags for Candy & Small Gifts Bulk Supplies for Wedding Baby Shower Goodie Bags Holiday Gift Bags for Thanksgiving Halloween Christmas New Years Birthday Party Decorations**HappFestiv**$8.04**135 rev10mo ago](https://www.amazon.com/dp/B0FP19DXYZ) [**24pcs Pink Gift Bags With Stickers Cute Butterfly Flowers Paper Gift Bags Small Size 8.7x5.1x3.1 Purple Party Favors Bags Bulk Mini Tiny Pink Goody Bag for Wedding Rainbow Kids Girl Birthday (Butterfly)**Nukssi**$7.95**77 rev1y ago](https://www.amazon.com/dp/B0F9NWWQ13) [**YYaaloa 30pcs Goodie Bags Party Favor Bags Plastic Candy Gift Bags Bulk for Birthday Baby shower Return Gift (Butterfly A 30pcs)**YYaaloa**$5.95**76 rev1y ago](https://www.amazon.com/dp/B0F1MWTG1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**piqiya Pink Butterfly Gift Bags 12 Pack 4 Assorted Floral & Butterfly Designs Reusable Non-Woven Tote Bags for Girls Party Favors Goodie Bags for Mothers Day Birthday Baby Shower Bridal Shower**piqiya**$13.94**4.6★**▲ 248%**](https://www.amazon.com/dp/B0GG9XW45D) [**YXYASR Impressionist Butterfly Gift Bag with Greeting Card & Purple Tissue Paper - Large Floral Lavender Flower Field Gift Wrap for Mothers Day Birthday Bridal Shower Wedding & Get Well Soon**YXYASR**$7.00**5.0★**▲ 157%**](https://www.amazon.com/dp/B0GHMZ9RR2) [**50 Pcs Butterfly Party Favor Bags with Handles (4 Designs) - Plastic Treat Bags for Candy & Small Gifts Bulk Supplies for Wedding Baby Shower Goodie Bags Holiday Gift Bags for Thanksgiving Halloween Christmas New Years Birthday Party Decorations**HappFestiv**$8.04**4.7★**▲ 74%**](https://www.amazon.com/dp/B0FP19DXYZ) [**YYaaloa 30pcs Goodie Bags Party Favor Bags Plastic Candy Gift Bags Bulk for Birthday Baby shower Return Gift (Butterfly A 30pcs)**YYaaloa**$5.95**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F1MWTG1B) [**BenLouis 216Pcs Butterfly Party Favors Butterfly Fairy School Stationery Set Bulk for Kids Spring Flower Tea Birthday Birthday Goodie Bag Stuffers Classroom Gifts Rewards Pinata Filler**BenLouis**$32.64**4.9★**▲ 11%**](https://www.amazon.com/dp/B0DRCYCSKD)
**~~View all trending →~~**
## **What buyers say about butterfly gift bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“This is a high quality bag at a great value”*
**Color**13%
*“The colors are pretty”*
**Gifting Purpose**12%
*“These are really nice gift bags”*
**Value For Money**10%
*“Worth the money”*
**Size-Overall**8%
*“Nice size”*
**Strength**8%
*“not flimsy or cheap”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Durability**4%
*“Cute and durable”*
**Design-Overall**3%
*“Cute design”*
**Assembly/Installation**2%
*“She had loads of fun putting everything together”*
### **What buyers complain about **
**Size-Overall**40%
*“Very disappointed in the size of this bag”*
**Advertised Vs Actual Product**9%
*“Hello only thing is the bags are clear it's misleading in the picture”*
**Quality-Overall**8%
*“it looked cheap to me”*
**Thickness**7%
*“The gift bag is a thicker more rigid paper that really holds its shape along the creases”*
**Color**6%
*“Colors look washed out”*
**Assembly/Installation**5%
*“Only reason I am giving 4 stars is because there was alot of assembly that I was not expecting”*
**Handle Quality**2%
*“Need both handles on it”*
**Value For Money**2%
*“The price is high for this bag”*
**Durability**2%
*“It fell apart”*
**Strength**2%
*“It fell apart”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**4%
**Color**3%
**Material Quality**2%
**Strength**1%
**Functionality-Overall**1%
**Design-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is butterfly gift bags profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 66 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the butterfly gift bags niche?**
- 51 brands and 62 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in butterfly gift bags?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.5%.
- **When does demand for butterfly gift bags peak?**
- Demand peaks in May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the butterfly gift bags niche?**
- Listings span $4.13–$32.64; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)