---
title: "Butterfly Bandaids — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butterfly-bandaids"
last_updated: "2026-08-10T16:45:11.573Z"
locale: en
meta:
description: "Niche score 55/100 · $1.1M/yr market · 464K searches/yr. A concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.1M/yr market · 464K searches/yr. A concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Bandaids — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly bandaids**
**Worth a look**
Shows searches that convert (15.1% search→purchase), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Market size 79Growth 43Conversion 97Competition 19Returns 97Price range 64Avg price 75Brand share 27Review moat 43Quality gap 30
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 464K searches
**Avg price**
**Great****$15.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.58–$33.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,161.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, butterfly bandaids is a $1.1M/yr Amazon United States market (464K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly bandaids market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$908K–$1.2M**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- MED PRIDE40% - AZEN16% - Curad13% - MYHELP11% - Nexcare9% - Clozex9% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/butterfly-bandaids/trend)
## **Top butterfly bandaids search terms**
- **butterfly bandages**254K/yr+14.3%14.3% conv. - **butterfly bandages for wound closure**50K/yr+2.3%13.7% conv. - **butterfly stitches**35K/yr+21.0%9.2% conv. - **butterfly bandaids**22K/yr+26.7%10.3% conv. - **butterfly bandage**15K/yr+14.2%11.1% conv. - **butterfly closures**14K/yr+13.8%12.8% conv. - **butterfly closures for wounds**6K/yr+86.7%12.9% conv. - **butterfly stitches for wounds**11K/yr-4.3%10.2% conv. - **butterfly strips**6K/yr+47.8%12.9% conv. - **small butterfly bandages**8K/yr-7.3%8.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/butterfly-bandaids/search-terms)
## **Top butterfly bandaids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$106K20%$213K30%$319K40%$426K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MED PRIDE Butterfly Wound Closure Strips Pack of 100 Sterile Nonstick Hypoallergenic Latex Free Bandages for Cuts and Injuries (Medium)**MED PRIDE**$6.50**4.4★2,688 rev](https://www.amazon.com/dp/B09PNTXRJB) [2**Curad Waterproof Butterfly Adhesive Bandages 1.75 x .375 12 Count**Curad**$4.58**4.5★1,510 rev](https://www.amazon.com/dp/B004Z5H176) [3**Nexcare Steri-Strip Wound Closure Breathable Strips Hold Small Wounds Firmly Closed Great After Sutures or Staples - 30 Wound Closures**Nexcare**$9.75**4.6★7,489 rev](https://www.amazon.com/dp/B0012JZVJ8) [4**Clozex Emergency Laceration Closures - Repair Wounds Without Stitches Skin Closure Device for 3 Individual Wounds Or Combine for Total Length of 4 1/4 Inches**Clozex**$33.91**4.5★4,352 rev](https://www.amazon.com/dp/B088S7PR3B) [5**AZEN 14 Pack Emergency Wound Closure Strips Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$9.43**4.7★244 rev](https://www.amazon.com/dp/B0FZRHPPW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AZEN 16 Pack Wound Closure Strips 4 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$10.02**166 rev6mo ago](https://www.amazon.com/dp/B0G512Y6DY) [**AZEN 14 Pack Emergency Wound Closure Strips Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$9.43**244 rev7mo ago](https://www.amazon.com/dp/B0FZRHPPW4) [**AZEN 28 Pack Wound Closure Strips 3 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$17.76**545 rev11mo ago](https://www.amazon.com/dp/B0FFT5KR8L) [**RHINO RESCUE Wound Closure Kit 3 Types Butterfly Bandages with Bandages Triple Antibiotic Ointment Wound Closure Strips Stitchless & Painless Stitch Zip Laceration Closure First Aid Kit**RHINO RESCUE**$27.13**1,234 rev1y ago](https://www.amazon.com/dp/B0FGNJTGGR) [**Emergency Wound Closure Strips - 24pk - 3 Types Easy to Use Butterfly Bandages - Stitchless & Painless Laceration Closure Kit**MYHELP**$22.86**1,262 rev1y ago](https://www.amazon.com/dp/B0DF891X52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AZEN 16 Pack Wound Closure Strips 4 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$10.02**4.6★**▲ 96%**](https://www.amazon.com/dp/B0G512Y6DY) [**AZEN 14 Pack Emergency Wound Closure Strips Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$9.43**4.7★**▲ 86%**](https://www.amazon.com/dp/B0FZRHPPW4) [**AZEN 28 Pack Wound Closure Strips 3 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device**AZEN**$17.76**4.7★**▲ 28%**](https://www.amazon.com/dp/B0FFT5KR8L) [**MED PRIDE Butterfly Wound Closure Strips Pack of 100 Sterile Nonstick Hypoallergenic Latex Free Bandages for Cuts and Injuries (Medium)**MED PRIDE**$6.50**4.4★**▲ 24%**](https://www.amazon.com/dp/B09PNTXRJB) [**Curad Waterproof Butterfly Adhesive Bandages 1.75 x .375 12 Count**Curad**$4.58**4.5★**▲ 19%**](https://www.amazon.com/dp/B004Z5H176)
**~~View all trending →~~**
## **What buyers say about butterfly bandaids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great product, exactly as described”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**11%
*“Easy to use”*
**Adhesion/Stickiness**9%
*“Excellent adhesive and very secure”*
**Value For Money**7%
*“GREAT DEAL”*
**Efficiency**6%
*“It does an excellent job”*
**Size-Overall**5%
*“great fit”*
**Stitch/Finish/Polish**3%
*“Perfect for smaller cuts that need a stitch or 2”*
**Cutting/Trimming**2%
*“You can take care of cuts you may have spent money in a urgent care visit”*
**Safety Standards**2%
*“Emergency medical supplies”*
### **What buyers complain about **
**Adhesion/Stickiness**40%
*“No adhesive”*
**Value For Money**8%
*“Not a great value”*
**Functionality-Overall**6%
*“Do not stay well”*
**Durability**4%
*“Do not stay well”*
**Quality-Overall**4%
*“For the price, the quality and usability are not there”*
**Ease Of Use**4%
*“Difficult to use”*
**Size-Overall**4%
*“They are a little small”*
**Skin Health**3%
*“Any pressure against it will just pull it away from the skin”*
**Stitch/Finish/Polish**3%
*“Don't think this a good substitute for stitches”*
**Sensitivity-Overall**2%
*“they start to peel”*
### **Top return reasons **
**Adhesion/Stickiness**36%
**Size-Overall**26%
**Advertised Vs Actual Product**14%
**Functionality-Overall**8%
**Value For Money**4%
**Color**2%
**Contamination**2%
**Durability**1%
**Joint Pain**1%
**Quality-Overall**1%
## **Common questions**
- **Is butterfly bandaids profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the butterfly bandaids niche?**
- 7 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in butterfly bandaids?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.6%.
- **When does demand for butterfly bandaids peak?**
- Demand peaks in Jan–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the butterfly bandaids niche?**
- Listings span $4.58–$33.91; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.
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