---
title: "Butt Plug — $7.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/butt-plug"
last_updated: "2026-08-10T14:00:04.741Z"
locale: en
meta:
description: "Niche score 66/100 · $7.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $7.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butt Plug — $7.7M/yr Amazon US Niche (2026) - Flapen"
---
# **butt plug**
**Worth a look**
Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 27Competition 66Returns 100Price range 73Avg price 80Brand share 73Review moat 60Quality gap 70
**Market size**
**Incredible****$7.7M**
$7.7M/yr · 20.8M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.44–$40.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,116.32**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butt plug is a $7.7M/yr Amazon United States market (20.8M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butt plug market data**
- **Units sold / yr**
- **500K–600K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$8.6M–$10.3M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**61%**
Top 20: 92%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**35%**
- Yolodit17% - Akstore13% - oreyurt13% - BEISAR11% - URZZAN6% - Winvamom4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
500K300KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/butt-plug/trend)
## **Top butt plug search terms**
- **butt plug**7.7M/yr-7.8%2.3% conv. - **anal plug**2.4M/yr-8.0%1.8% conv. - **anal toys**2.1M/yr-2.1%0.6% conv. - **anal**1.1M/yr-4.1%0.5% conv. - **anal toy**1.1M/yr+0.0%0.9% conv. - **anal sex toys**1.0M/yr-5.8%0.4% conv. - **anal vibrator**753K/yr+0.3%1.4% conv. - **vibrating butt plug**762K/yr-0.1%2.0% conv. - **buttplug**717K/yr-7.5%1.6% conv. - **anal plugs**503K/yr-8.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/butt-plug/search-terms)
## **Top butt plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$306K8%$612K12%$918K16%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anal Plug Vibrating Butt Plug Adult Sex Toys 3PCS Silicone Anal Plugs Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men Anal Toys Adult Sex Toy & Games Prostate Massager**Yolodit**$14.27**4.6★1,499 rev](https://www.amazon.com/dp/B0DC62HZ9G) [2**oreyurt Anal Plug Sex Toys Vibrator Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Black**oreyurt**$12.90**4.0★2,533 rev](https://www.amazon.com/dp/B0CPSZCJR8) [3**Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)**Akstore**$16.07**4.4★4,666 rev](https://www.amazon.com/dp/B01DVUSR1Y) [4**URZZAN 4PCS Silicone Anal Butt Plug Set Beginner to Advanced Trainer Kit with Flared Base for Women Men Comfortable Long-Term Wear Premium Training Sets Sex Toys for Couples**URZZAN**$15.44**4.6★251 rev](https://www.amazon.com/dp/B0D9RL3BTZ) [5**BEISAR Prostate Massager Anal Toys Butt Plug Male Sex Toys for Men Sex Toy Anal Plug Adult Toys Male Vibrator Anal Dildo for Men with 9 Tension Shock Flapping Thrusting Vibrating APP Remote Control**BEISAR**$40.94**4.4★864 rev](https://www.amazon.com/dp/B0D2QK8Z19)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3PCS Anal Plug Set Silicone Butt Plug Anal Training Kit for Men Women Anal Dildo with Flared Anchor Base Beginners to Advanced Users Sizes Comfortable Long-Term Wear Sex Toys for Couples Black**WIEUL**$14.26**70 rev8mo ago](https://www.amazon.com/dp/B0FV8HPHSC) [**Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes Anal Dildo Plug Adult G P-Spot Vibrator Remote Control Fetish Jewelry**BEISAR**$30.30**167 rev8mo ago](https://www.amazon.com/dp/B0FWZDT1K2) [**4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear**Rumpo**$10.19**68 rev10mo ago](https://www.amazon.com/dp/B0FRN1JM8N) [**3PCS Anal Training Kit Adult Sex Toys Silicone Vibrating Butt Plug with 10 Vibration APP Remote Control Dildo Vibrator Butt Plug Set for Beginners Advanced Users for Men Women S&M WhipsPink**Yolodit**$14.78**147 rev1y ago](https://www.amazon.com/dp/B0FHGJZL2X) [**5.4 Realistic Large Dildo Anal Plug: Anal and Vagina Plug with Galleon Anchor Base Design Anal Gape Thick Anal Toys Made with Silicone - Designed for Anal Training and Pleasure Lossless No.79**Lossless**$11.61**47 rev1y ago](https://www.amazon.com/dp/B0F37QF1Q3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes Anal Dildo Plug Adult G P-Spot Vibrator Remote Control Fetish Jewelry**BEISAR**$30.30**4.8★**▲ 300%**](https://www.amazon.com/dp/B0FWZDT1K2) [**3PCS Anal Plug Set Silicone Butt Plug Anal Training Kit for Men Women Anal Dildo with Flared Anchor Base Beginners to Advanced Users Sizes Comfortable Long-Term Wear Sex Toys for Couples Black**WIEUL**$14.26**4.6★**▲ 139%**](https://www.amazon.com/dp/B0FV8HPHSC) [**4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear**Rumpo**$10.19**4.6★**▲ 118%**](https://www.amazon.com/dp/B0FRN1JM8N) [**Akstore Small Anal Plug Butt Heart Personal Sex Massager (Pink)**Akstore**$5.54**4.1★**▲ 46%**](https://www.amazon.com/dp/B01M29DVVU) [**Anal Plug Sex Toys Vibrator3Pcs Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Pink**oreyurt**$15.09**4.0★**▲ 37%**](https://www.amazon.com/dp/B0DPJ6WRBC)
**~~View all trending →~~**
## **What buyers say about butt plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The build quality is *excellent*”*
**Ease Of Use**9%
*“Easy to carry”*
**Vibration/Speed Control**8%
*“High vibration”*
**Size-Overall**7%
*“love the size”*
**Value For Money**6%
*“Great deal”*
**Soft Feel**6%
*“Feels really good”*
**Advertised Vs Actual Product**5%
*“exactly as advertised”*
**Sexual Wellness**5%
*“Best orgasms ever”*
**Ease Of Cleaning**4%
*“Cleans up nicely”*
**Comfort-Overall**4%
*“Comfortable to hold”*
### **What buyers complain about **
**Size-Overall**18%
*“It's small”*
**Charging**11%
*“Won't charge”*
**Durability**9%
*“Broke after first use”*
**Functionality-Overall**7%
*“Never worked”*
**Quality-Overall**5%
*“The cheap quality is really poor, rubbish”*
**Vibration/Speed Control**4%
*“Low vibration”*
**Ease Of Use**2%
*“make it hard to use”*
**Battery Life**2%
*“Short battery life”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**1%
*“Waste of money”*
### **Top return reasons **
**Charging**100%
## **Common questions**
- **Is butt plug profitable to sell on Amazon United States?**
- The niche generates $7.7M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the butt plug niche?**
- 29 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in butt plug?**
- Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.
- **When does demand for butt plug peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the butt plug niche?**
- Listings span $5.44–$40.94; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.
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