---
title: "Search terms — burts bees charcoal toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burts-bees-charcoal-toothpaste/search-terms"
last_updated: "2026-08-10T16:42:23.066Z"
locale: en
meta:
  description: "Niche score 35/100 · $124K/yr market · 51K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $124K/yr market · 51K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — burts bees charcoal toothpaste - Flapen"
---

# **burts bees charcoal toothpaste**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 11Conversion 99Competition 0Returns 98Price range 35Avg price 64Brand share 0Review moat 18Quality gap 37

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.70**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.34–$20.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$124K**

$124K/yr · 51K searches

**Review moat**

**Bad****16,808.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-28.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms