---
title: "Burts Bees Charcoal Toothpaste — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burts-bees-charcoal-toothpaste"
last_updated: "2026-08-10T11:09:51.463Z"
locale: en
meta:
description: "Niche score 35/100 · $124K/yr market · 51K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $124K/yr market · 51K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Charcoal Toothpaste — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees charcoal toothpaste**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 11Conversion 99Competition 0Returns 98Price range 35Avg price 64Brand share 0Review moat 18Quality gap 37
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.34–$20.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$124K**
$124K/yr · 51K searches
**Review moat**
**Bad****16,808.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees charcoal toothpaste is a $124K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees charcoal toothpaste market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$82K–$110K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees86% - Tom's of Maine10% - hello4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -28.7% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/burts-bees-charcoal-toothpaste/trend)
## **Top burts bees charcoal toothpaste search terms**
- **burts bees charcoal toothpaste**18K/yr-24.6%15.5% conv. - **burts bees toothpaste charcoal**14K/yr-29.5%12.7% conv. - **burts bees charcoal whitening toothpaste**12K/yr-44.7%16.7% conv. - **toms charcoal toothpaste**5K/yr-15.7%16.4% conv. - **burts bees charcoal toothpaste fluoride free**1K/yr-6.3%1.8% conv. - **toms toothpaste charcoal**2K/yr-15.7%13.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/burts-bees-charcoal-toothpaste/search-terms)
## **Top burts bees charcoal toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$31K50%$62K75%$93K100%$124K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz**Burt's Bees**$15.60**4.6★3,753 rev](https://www.amazon.com/dp/B0BP6FY11N) [2**Toms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz**Tom's of Maine**$20.17**4.5★197 rev](https://www.amazon.com/dp/B0CQKM526Y) [3**hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube**hello**$5.34**4.5★46,475 rev](https://www.amazon.com/dp/B076B8PX14)
### **Newest**
by launch date
[**Toms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz**Tom's of Maine**$20.17**197 rev2y ago](https://www.amazon.com/dp/B0CQKM526Y) [**Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz**Burt's Bees**$15.60**3,753 rev3y ago](https://www.amazon.com/dp/B0BP6FY11N) [**hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube**hello**$5.34**46,475 rev8y ago](https://www.amazon.com/dp/B076B8PX14)
### **Trending**
90-day click momentum
[**Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz**Burt's Bees**$15.60**4.6★**▲ 14%**](https://www.amazon.com/dp/B0BP6FY11N) [**Toms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz**Tom's of Maine**$20.17**4.5★**▼ 32%**](https://www.amazon.com/dp/B0CQKM526Y) [**hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube**hello**$5.34**4.5★**▼ 57%**](https://www.amazon.com/dp/B076B8PX14)
## **What buyers say about burts bees charcoal toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**39%
*“It help whiten your teeth”*
**Cleansing**13%
*“Cleans Well”*
**Quality-Overall**8%
*“Quality product”*
**Value For Money**8%
*“Totally worth it”*
**Efficiency**5%
*“works well”*
**Ease Of Cleaning**4%
*“Effective cleaning”*
**Breathability**4%
*“it totally refreshes the breath”*
**Tooth Sensitivity**3%
*“It does its job without that harsh feeling on your gums”*
**Ease Of Use**3%
*“Easy to use”*
**Product Condition**2%
*“New, lifetime favorite product”*
### **What buyers complain about **
**Functionality-Overall**29%
*“it didnt work”*
**Sensitivity-Overall**12%
*“it burns horribly”*
**Color**11%
*“not for whitening”*
**Quality-Overall**7%
*“Trash product”*
**Value For Money**7%
*“This is going to cost me a thousand dollars just to start”*
**Ease Of Cleaning**7%
*“my teeth didnt have that smooth clean feeling at all”*
**Jamming/Clogging**5%
*“Nope - clogged drain”*
**Flammable**2%
*“it burns horribly”*
**Hard Feel**2%
*“Messy”*
**Allergies**2%
*“my sensitivity got worse”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Product Condition**14%
**Ingredients-Overall**10%
**Value For Money**9%
**Functionality-Overall**7%
**Leak-Proof**5%
**Defective Material/Parts**3%
**Color**2%
**Size-Overall**2%
**Certifications**2%
## **Common questions**
- **Is burts bees charcoal toothpaste profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 3 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the burts bees charcoal toothpaste niche?**
- 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burts bees charcoal toothpaste?**
- Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Color. The return rate is 0.3%.
- **When does demand for burts bees charcoal toothpaste peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the burts bees charcoal toothpaste niche?**
- Listings span $5.34–$20.17; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 16,808 reviews — the moat a new listing must climb.
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