---
title: "Burts Bees Baby Wash — $303K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burts-bees-baby-wash"
last_updated: "2026-08-06T19:45:07.420Z"
locale: en
meta:
description: "Niche score 44/100 · $303K/yr market · 191K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $303K/yr market · 191K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Baby Wash — $303K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees baby wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 24Conversion 82Competition 16Returns 97Price range 69Avg price 83Brand share 0Review moat 42Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.79–$31.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$303K**
$303K/yr · 191K searches
**Review moat**
**Okay****2,344.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees baby wash is a $303K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees baby wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$276K–$368K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#1,831**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**569**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees95% - Burt's Bees Baby5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -2.5% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/burts-bees-baby-wash/trend)
## **Top burts bees baby wash search terms**
- **burts bees baby lotion**32K/yr+1.7%2.8% conv. - **burts bees baby shampoo**30K/yr+11.1%7.7% conv. - **burts bees shampoo**31K/yr-1.9%7.0% conv. - **burts bees body wash**25K/yr-3.1%4.3% conv. - **burts bees baby wash**14K/yr+6.5%11.9% conv. - **burts bees baby shampoo and wash**8K/yr+11.3%18.2% conv. - **burts bees soap**6K/yr+10.6%13.7% conv. - **burts bees shampoo and wash**6K/yr+9.5%22.4% conv. - **burts bees baby gift set**7K/yr-30.6%1.9% conv. - **burts bees baby soap**5K/yr-11.0%15.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/burts-bees-baby-wash/search-terms)
## **Top burts bees baby wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$61K30%$91K40%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)**Burt's Bees**$13.01**4.6★5,893 rev](https://www.amazon.com/dp/B009LQL62K) [2**Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)**Burt's Bees**$21.86**4.7★3,454 rev](https://www.amazon.com/dp/B006L3MDDC) [3**Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz**Burt's Bees**$19.58**4.7★331 rev](https://www.amazon.com/dp/B0BYBF1K94) [4**Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces**Burt's Bees**$14.94**4.5★1,855 rev](https://www.amazon.com/dp/B009LQI3D0) [5**Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3**Burt's Bees**$18.36**4.7★716 rev](https://www.amazon.com/dp/B006L1OB48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees Baby Unisex Bodysuits and Pants Set 100% Organic Cotton 6-PC**Burt's Bees Baby**$31.11**59 rev1y ago](https://www.amazon.com/dp/B0DPLLL8SY) [**Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count**Burt's Bees**$21.92**155 rev3y ago](https://www.amazon.com/dp/B0C8VZFTVK) [**Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz**Burt's Bees**$19.58**331 rev3y ago](https://www.amazon.com/dp/B0BYBF1K94) [**Burts Bees Baby Shampoo and Body Wash with Lavender Calming Tear Free Baby Soap 98% Natural Origin 12 Fl Oz (Pack of 3)**Burt's Bees**$24.55**1,714 rev10y ago](https://www.amazon.com/dp/B017U04C60) [**Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces**Burt's Bees**$14.94**1,855 rev12y ago](https://www.amazon.com/dp/B009LQI3D0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Baby Unisex Bodysuits and Pants Set 100% Organic Cotton 6-PC**Burt's Bees Baby**$31.11**4.7★**▲ 319%**](https://www.amazon.com/dp/B0DPLLL8SY) [**Burts Bees Baby Shampoo and Body Wash with Lavender Calming Tear Free Baby Soap 98% Natural Origin 12 Fl Oz (Pack of 3)**Burt's Bees**$24.55**4.6★**▲ 91%**](https://www.amazon.com/dp/B017U04C60) [**Burts Bees Baby Nourishing Lotion Calming Baby Lotion - 6 Ounce Tube**Burt's Bees Baby**$11.31**4.7★**▲ 47%**](https://www.amazon.com/dp/B004KAO3R2) [**Burts Bees Baby Shampoo & Wash Original Tear Free Baby Soap - 12 Ounce Bottle**Burt's Bees**$9.82**4.5★**▲ 39%**](https://www.amazon.com/dp/B00EHDWP4K) [**Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3**Burt's Bees**$18.36**4.7★**▲ 12%**](https://www.amazon.com/dp/B006L1OB48)
**~~View all trending →~~**
## **What buyers say about burts bees baby wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Smell**17%
*“Its has a nice natural smell”*
**Allergies**10%
*“Prevents diaper rash”*
**Soft Feel**9%
*“Gentle on the skin”*
**Moist/Dry**5%
*“Good skin moistener”*
**Ease Of Cleaning**3%
*“it cleans the baby nicely”*
**Cleansing**3%
*“cleans up any red patches in a couple of days”*
**Ease Of Use**2%
*“easy to use”*
**Efficiency**2%
*“This ointment works great”*
**Suitability Hot Weather**2%
*“Its amazing especially for the hot summertime”*
### **What buyers complain about **
**Smell**31%
*“Leaves a strange chemical scent that won't wash off”*
**Allergies**9%
*“It was notorious for causing irritation of my skin”*
**Adhesion/Stickiness**6%
*“This feels a little weird-sticky- going on”*
**Sensitivity-Overall**5%
*“they have sensitive skin”*
**Functionality-Overall**5%
*“They didn't work”*
**Oily/Greasy**2%
*“The combo creates a somewhat oily cream”*
**Quality-Overall**2%
*“Poor quality”*
**Size-Overall**2%
*“Weird fit”*
**Contamination**2%
*“Im telling you this is contamination from the start”*
**Ease Of Use**2%
*“just be aware that it is hard to open”*
### **Top return reasons **
**Leak-Proof**38%
**Smell**13%
**Motor Power**10%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Moist/Dry**2%
**Ingredients-Overall**2%
**Product Condition**2%
**Oily/Greasy**2%
## **Common questions**
- **Is burts bees baby wash profitable to sell on Amazon United States?**
- The niche generates $303K/yr across 12 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the burts bees baby wash niche?**
- 2 brands and 569 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burts bees baby wash?**
- Top complaints mined from reviews: Smell, Allergies, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for burts bees baby wash peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the burts bees baby wash niche?**
- Listings span $7.79–$31.11; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.
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