---
title: "Burn Cream — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burn-cream"
last_updated: "2026-08-10T13:22:19.451Z"
locale: en
meta:
description: "Niche score 53/100 · $1.0M/yr market · 734K searches/yr. A concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.0M/yr market · 734K searches/yr. A concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burn Cream — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **burn cream**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Market size 78Growth 52Conversion 96Competition 20Returns 100Price range 39Avg price 36Brand share 30Review moat 33Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.0M**
$1.0M/yr · 734K searches
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.13–$22.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,167.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, burn cream is a $1.0M/yr Amazon United States market (734K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burn cream market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**8%**
- Alocane43% - Silver Miracles15% - Neosporin13% - CareAll10% - Globe6% - Amazon Basic Care5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/burn-cream/trend)
## **Top burn cream search terms**
- **burn cream**356K/yr+24.5%12.9% conv. - **burn gel**110K/yr+28.3%10.3% conv. - **burn ointment**40K/yr+10.8%10.1% conv. - **burn relief**21K/yr+46.4%7.7% conv. - **alocane emergency burn gel**19K/yr+67.3%20.8% conv. - **crema para quemaduras en la piel**26K/yr-5.6%2.8% conv. - **burn cream with lidocaine**18K/yr+36.0%12.4% conv. - **burn care**16K/yr+10.5%6.1% conv. - **burns**23K/yr-15.6%1.1% conv. - **alocane**12K/yr+69.3%13.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/burn-cream/search-terms)
## **Top burn cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$103K20%$205K30%$308K40%$411K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz**Alocane**$7.89**4.7★9,526 rev](https://www.amazon.com/dp/B00EM4G7LG) [2**Silver Miracles - Colloidal Silver Gel - Nano Silver Gel Wound Care - Healing Ointment for Burns & Irritated Skin - for All Skin Types - 4 Oz Unscented**Silver Miracles**$16.14**4.5★12,639 rev](https://www.amazon.com/dp/B00830D9XO) [3**Neosporin + Burn Relief Dual Action Ointment First Aid Topical Antibiotic & Analgesic for 24-Hour Infection Protection & Maximum Strength Burn Relief for Minor Cuts Scrapes and Burns .5 oz**Neosporin**$6.60**4.8★1,875 rev](https://www.amazon.com/dp/B07QJ22ZL6) [4**CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection**CareAll**$5.53**4.8★748 rev](https://www.amazon.com/dp/B0D1MHK1YP) [5**ALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic 4% Lidocaine Fast Pain and Itch Relief Sunburn Relief Cuts Scrapes First Aid Burn Care 4.0 Fluid Ounce**Alocane**$12.13**4.7★9,526 rev](https://www.amazon.com/dp/B08BW53ZZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Medagel The Original Moist Burn Pad - Hydrogel Healing Pads Soothing & Moist Skin Care Patch for Burns & Wounds 2 x 3 Dressing**Medagel**$11.97**245 rev2y ago](https://www.amazon.com/dp/B0D4M8FTM8) [**CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection**CareAll**$5.53**748 rev2y ago](https://www.amazon.com/dp/B0D1MHK1YP) [**Globe First Aid Burn Cream 0.9g Packets (Box of 144) Advanced First Aid Cream for Temporary Relief of Minor Burns Cuts and Scrapes**Globe**$9.79**322 rev3y ago](https://www.amazon.com/dp/B0BGMJMY56) [**Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes**Globe**$12.78**250 rev3y ago](https://www.amazon.com/dp/B0BGMMP5F5) [**Amazon Basic Care First Aid Antibiotic + Burn Relief Maximum Strength Triple Antibiotic Ointment for Minor Cuts Scrapes Infection Protection 1 ounce (Pack of 1)**Amazon Basic Care**$4.80**1,012 rev4y ago](https://www.amazon.com/dp/B087D2QP7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALOCANE Emergency Burn Gel Maximum Strength 4% Lidocaine Individual Use Packets Commercial Grade for Restaurants Manufacturing Other Heat Related Work environments for Commercial Use Only 24 Ct**Alocane**$22.08**4.7★**▲ 86%**](https://www.amazon.com/dp/B07Z8HBX39) [**ALOCANE Max Burn Spray Lidocaine Spray Maximum Strength with Antiseptic 4% Lidocaine Fast Pain Itch Relief Cuts Scrapes First-Degree Burns First Aid Treatment After Sun-Spray 4 Fluid Ounce**Alocane**$12.64**4.5★**▲ 28%**](https://www.amazon.com/dp/B08YRVNHRW) [**Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz**Alocane**$7.89**4.7★**▲ 18%**](https://www.amazon.com/dp/B00EM4G7LG) [**Globe First Aid Burn Cream 0.9g Packets (Box of 144) Advanced First Aid Cream for Temporary Relief of Minor Burns Cuts and Scrapes**Globe**$9.79**4.7★**▲ 16%**](https://www.amazon.com/dp/B0BGMJMY56) [**Amazon Basic Care First Aid Antibiotic + Burn Relief Maximum Strength Triple Antibiotic Ointment for Minor Cuts Scrapes Infection Protection 1 ounce (Pack of 1)**Amazon Basic Care**$4.80**4.7★**— 4%**](https://www.amazon.com/dp/B087D2QP7K)
**~~View all trending →~~**
## **What buyers say about burn cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**15%
*“VERY NICE it does what is supposed to do”*
**Quality-Overall**12%
*“This gel is great”*
**Skin Health**8%
*“Eczema Relief”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Value For Money**7%
*“reasonably priced”*
**Fever Relief**6%
*“Helps kills infections”*
**Allergies**4%
*“The irritation reduced significantly”*
**Itch Relief**3%
*“It takes care of Itching”*
**Inflammation**3%
*“The burn gel is effective for reducing pain associated with burns”*
**Ease Of Use**2%
*“Its easy to use”*
### **What buyers complain about **
**Skin Health**10%
*“Feel like burning cigarettes on my finger”*
**Allergies**10%
*“I turned out to be allergic”*
**Value For Money**10%
*“despite costing significantly more”*
**Functionality-Overall**9%
*“Did not work”*
**Pain Relief-Overall**6%
*“This thing is magic✨🫶🏻 I had a burn on my hand, and it was very painful and severe,”*
**Ease Of Use**3%
*“Could not use”*
**Burnt/Roasted/Overbaked**3%
*“Burns”*
**Color Fading/Discoloration**3%
*“If it is taken excessively it might cause discoloring of the skin”*
**Adhesion/Stickiness**2%
*“One thing to note is that these pads dont have any adhesive”*
**Sensitivity-Overall**2%
*“Horrible sunburn”*
### **Top return reasons **
**Functionality-Overall**23%
**Size-Overall**15%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Adhesion/Stickiness**8%
**Ingredients-Overall**6%
**Product Condition**5%
**Contamination**5%
**Ease Of Use**4%
## **Common questions**
- **Is burn cream profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 14 tracked products. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the burn cream niche?**
- 10 brands and 73 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in burn cream?**
- Top complaints mined from reviews: Skin Health, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for burn cream peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the burn cream niche?**
- Listings span $4.13–$22.08; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.
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