---
title: "Burgundy Velvet Ribbon — $351K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burgundy-velvet-ribbon"
last_updated: "2026-08-10T11:33:04.876Z"
locale: en
meta:
description: "Niche score 49/100 · $351K/yr market · 645K searches/yr · $7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $351K/yr market · 645K searches/yr · $7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Velvet Ribbon — $351K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy velvet ribbon**
**Skip it**
Prices mostly outside the sweet spot ($4.04–$15.49) — this niche doesn't clear our bar today.
Market size 53Growth 29Conversion 77Competition 76Returns 35Price range 4Avg price 21Brand share 82Review moat 57Quality gap 21
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****1,236.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$351K**
$351K/yr · 645K searches
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.04–$15.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, burgundy velvet ribbon is a $351K/yr Amazon United States market (645K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy velvet ribbon market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$369K–$443K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**41%**
- Ribbli18% - ATRBB11% - STARKET11% - Jutieuo7% - CLUEWR7% - YASEO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 52.4×
[**Open Trend **](https://flapen.com/research/us/health-household/burgundy-velvet-ribbon/trend)
## **Top burgundy velvet ribbon search terms**
- **burgundy ribbon**211K/yr-13.7%6.6% conv. - **maroon ribbon**87K/yr+53.0%7.5% conv. - **dark red ribbon**43K/yr-23.9%7.1% conv. - **burgundy ribbon 1 inch**15K/yr+141.3%7.9% conv. - **burgundy satin ribbon**24K/yr+4.8%7.6% conv. - **burgundy velvet ribbon**154K/yr-50.0%1.3% conv. - **burgundy ribbon 1 1/2 inch**8K/yr+28.2%9.0% conv. - **wine red ribbon**15K/yr-21.7%5.1% conv. - **burgandy ribbon**14K/yr+6.5%8.9% conv. - **crimson ribbon**6K/yr+98.0%6.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/burgundy-velvet-ribbon/search-terms)
## **Top burgundy velvet ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$21K9%$32K12%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATRBB 25 Yards 1-1/2 inch Wine Red Satin Ribbon for Gift Wrapping**ATRBB**$6.37**4.7★4,024 rev](https://www.amazon.com/dp/B0CBXHJLGT) [2**Burgundy Ribbon for Gift Wrapping 3/8 in 25 Yards Dark Red Ribon Maroon Ribbon Red Ribon for Christmas Tree Wine Red for Crafts Burgundy Satin Wedding**STARKET**$4.41**4.7★301 rev](https://www.amazon.com/dp/B0DRCJJQSH) [3**YASEO 1 Inch Wine Red Solid Satin Ribbon for Gift Wrapping 50 Yards**YASEO**$6.97**4.7★5,057 rev](https://www.amazon.com/dp/B0BYWYTH57) [4**Ribbli Double Faced Burgundy Satin Ribbon 3/8 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Floral Arrangement**Ribbli**$8.35**4.8★5,715 rev](https://www.amazon.com/dp/B09TJM5PDV) [5**Red Ribbon for Gift Wrapping 1 Inch 25 Yds Satin Ribbons for Hair Wine Ribbon Burgundy Ribbons for Crafts Wedding Decor Flower Bouquet Chirstmas Hair Bows Sewing Teacher**Xioabre**$6.46**4.6★329 rev](https://www.amazon.com/dp/B0CJBX2LSG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1-1/2 Inches Burgundy Satin Ribbon 50 Yards Maroon Fabric Ribbon for Flower Bouquet Gift Wrapping Eternal Roses Bows Making DIY Crafts**Meolvic**$5.77**47 rev4mo ago](https://www.amazon.com/dp/B0GS554ZXM) [**SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester**SJRIRG**$5.39**90 rev6mo ago](https://www.amazon.com/dp/B0GDVF1D15) [**Jutieuo 100 Yards 1 Inch Burgundy Satin Ribbon Dark Wine Red Solid Craft Fabric Ribbon for Christmas Gift Wrapping Bows Making Flower Bouquet Wedding Party Decoration**Jutieuo**$6.75**330 rev6mo ago](https://www.amazon.com/dp/B0GBTJ9QNZ) [**Burgundy Ribbon Thin 3/8 Inch 25 Yards Maroon Ribbon for Flower Bouquet Dark Red Ribbons Wine Red Satin Ribbons Valentines Day Gift Ribon for Gift Wrapping Fabric Crafts Wedding Decor Floral**Goqaoix**$4.34**36 rev8mo ago](https://www.amazon.com/dp/B0FX5W4XVT) [**CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards**CLUEWR**$8.87**310 rev9mo ago](https://www.amazon.com/dp/B0FSD8VTMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1-1/2 Inches Burgundy Satin Ribbon 50 Yards Maroon Fabric Ribbon for Flower Bouquet Gift Wrapping Eternal Roses Bows Making DIY Crafts**Meolvic**$5.77**4.3★**▲ 421%**](https://www.amazon.com/dp/B0GS554ZXM) [**CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards**CLUEWR**$8.87**4.6★**▲ 373%**](https://www.amazon.com/dp/B0FSD8VTMW) [**Mauproy 1-1/2 Inch Wide Dark Red Satin Ribbon 50 Yards Solid Polyester Fabric Ribbon for Roses Making Gift Wrapping Flower Bouquets Wedding Decorations Handmade Crafts**Mauproy**$6.81**4.7★**▲ 320%**](https://www.amazon.com/dp/B0FS79Q1W2) [**Jutieuo 100 Yards 1 Inch Burgundy Satin Ribbon Dark Wine Red Solid Craft Fabric Ribbon for Christmas Gift Wrapping Bows Making Flower Bouquet Wedding Party Decoration**Jutieuo**$6.75**4.5★**▲ 248%**](https://www.amazon.com/dp/B0GBTJ9QNZ) [**SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester**SJRIRG**$5.39**4.8★**▲ 234%**](https://www.amazon.com/dp/B0GDVF1D15)
**~~View all trending →~~**
## **What buyers say about burgundy velvet ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“the color is accurate”*
**Quality-Overall**24%
*“The quantity is generous for this type of quality”*
**Advertised Vs Actual Product**8%
*“Excellent and as described”*
**Value For Money**7%
*“fair pricing”*
**Embellishment/Embroidery Quality**6%
*“It adds a touch of elegance to any vase and other decor pieces”*
**Ease Of Use**5%
*“Super easy to use”*
**Size-Overall**4%
*“Perfect size”*
**Material Quality**3%
*“Liked the material”*
**Durability**2%
*“Seems very durable”*
**Shape/Style**1%
*“Pretty and elegant”*
### **What buyers complain about **
**Color**33%
*“Darker than expected”*
**Material Quality**15%
*“the material does not feel the same”*
**Value For Money**11%
*“it is just so pricey for the length”*
**Thickness**9%
*“It is a bit thin”*
**Quality-Overall**6%
*“Poor quality”*
**Stretchability/Expandability/Elasticity**4%
*“it was so thin that if you stretch it”*
### **Top return reasons **
**Color**53%
**Size-Overall**13%
**Value For Money**7%
**Display Colors**6%
**Advertised Vs Actual Product**6%
**Thin**4%
**Material Quality**3%
**Quality-Overall**2%
**Thickness**1%
**Product Condition**1%
## **Common questions**
- **Is burgundy velvet ribbon profitable to sell on Amazon United States?**
- The niche generates $351K/yr across 43 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the burgundy velvet ribbon niche?**
- 27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in burgundy velvet ribbon?**
- Top complaints mined from reviews: Color, Material Quality, Value For Money. The return rate is 4.2%.
- **When does demand for burgundy velvet ribbon peak?**
- Demand peaks in Nov–Dec; the busiest month runs 52.4× the quietest.
- **What does it cost to enter the burgundy velvet ribbon niche?**
- Listings span $4.04–$15.49; the average listing price is $7.38 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.
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