---
title: "Burgundy Napkins — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/burgundy-napkins"
last_updated: "2026-08-10T10:19:27.997Z"
locale: en
meta:
description: "Niche score 54/100 · $165K/yr market · 204K searches/yr · $19.03 avg price. High returns (6.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $165K/yr market · 204K searches/yr · $19.03 avg price. High returns (6.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Napkins — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy napkins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but high returns (6.3%) keeps it on the watch list.
Market size 34Growth 31Conversion 52Competition 84Returns 20Price range 85Avg price 85Brand share 94Review moat 47Quality gap 38
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.30–$83.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,768.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$165K**
$165K/yr · 204K searches
**Growth**
**Okay****+5.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy napkins is a $165K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy napkins market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$238K–$285K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**41%**
Top 20: 85%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**54%**
- Party Solids12% - VACVELT8% - Utopia Home7% - Creative Converting7% - KAMMAK6% - Amcrate5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/health-household/burgundy-napkins/trend)
## **Top burgundy napkins search terms**
- **burgundy napkins**86K/yr-4.6%3.9% conv. - **maroon napkins**17K/yr+88.1%7.4% conv. - **burgundy napkins cloth**25K/yr-4.3%2.6% conv. - **burgundy cloth napkins**21K/yr-10.6%2.0% conv. - **burgundy napkins disposable**12K/yr+16.1%4.7% conv. - **burgundy paper napkins**8K/yr+16.4%4.1% conv. - **maroon napkins disposable**4K/yr+112.4%8.1% conv. - **burgundy dinner napkins**6K/yr+11.5%3.0% conv. - **burgundy linen napkins**7K/yr-26.6%2.1% conv. - **dark red napkins**6K/yr-25.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/burgundy-napkins/search-terms)
## **Top burgundy napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Utopia Home [24 Pack Burgundy] Cloth Napkins 17x17 Inches 100% Polyester Dinner Napkins with Hemmed Edges Washable Napkins Ideal for Parties Weddings and Dinners](https://m.media-amazon.com/images/I/41R7zP-b3CL.jpg)**Utopia Home \[24 Pack Burgundy\] Cloth Napkins 17x17 Inches 100% Polyester Dinner Napkins with Hemmed Edges Washable Napkins Ideal for Parties Weddings and Dinners**Utopia Home**$19.09**4.5★12,551 rev](https://www.amazon.com/dp/B092YRV5CL) [2**Creative Converting Touch of Color 2-Ply 50 Count Paper Lunch Napkins Burgundy 6.5 x 6.5-Inch**Creative Converting**$7.07**4.7★14,109 rev](https://www.amazon.com/dp/B003EBFJ80) [3**KAMMAK Burgundy Napkins Disposbale Wine Red Cloth like Paper Dinner Napkins with Pocket 100 Pack Guest Hand Towel for Party Decoration Wedding Reception Bathroon Restaurant (16.5 x 16.5 inch)**KAMMAK**$29.97**4.7★1,095 rev](https://www.amazon.com/dp/B0CJ52ZV42) [4**Party Solids Burgundy Dinner Napkins Disposable 8 x 4 Folded - 40 Pcs 2 Ply Burgundy Napkins Disposable Paper Guest Towels for Bathrooms Dinners Everyday Parties & Party Supplies**Party Solids**$9.61**4.7★169 rev](https://www.amazon.com/dp/B0FZCTNW99) [5**100 Pack Burgundy Beverage Napkins Big Party Pack 2 Ply Ideal for Wedding Party Birthday Dinner Lunch Cocktails. (5 x 5) by Amcrate**Amcrate**$10.09**4.7★3,855 rev](https://www.amazon.com/dp/B0BJW7PP9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CXPSINC Burgundy Napkins Disposable with Pocket 100Pcs Pre-Folded Airlaid Paper Dinner Napkins Soft and Absorbent for Parties Weddings Dinners or Events**CXPSINC**$21.49**38 rev6mo ago](https://www.amazon.com/dp/B0GHLXH42N) [**100 Pcs Burgundy Paper Napkins Disposable - Maroon Guest Dinner Napkins for Bathroom Wedding Birthday Graduation Party**joy akkess**$15.78**523 rev8mo ago](https://www.amazon.com/dp/B0G1R47CNR) [**Party Solids Burgundy Dinner Napkins Disposable 8 x 4 Folded - 40 Pcs 2 Ply Burgundy Napkins Disposable Paper Guest Towels for Bathrooms Dinners Everyday Parties & Party Supplies**Party Solids**$9.61**169 rev8mo ago](https://www.amazon.com/dp/B0FZCTNW99) [**Perfect Stix Burgundy Paper Dinner Napkins 2-Ply 15 x 17 Inch 50 Count**Perfect Stix**$8.77**23 rev10mo ago](https://www.amazon.com/dp/B0FP4FBT99) [**Socomi Burgundy Cheesecloth Napkins Summer Cheese Cloths Gauze Set of 10 Boho Washable Dinner Table Napkins for Wedding Party Baby Shower Birthday Party Decor**Socomi**$10.10**1,044 rev1y ago](https://www.amazon.com/dp/B0F8HTR2RP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CXPSINC Burgundy Napkins Disposable with Pocket 100Pcs Pre-Folded Airlaid Paper Dinner Napkins Soft and Absorbent for Parties Weddings Dinners or Events**CXPSINC**$21.49**4.5★**▲ 340%**](https://www.amazon.com/dp/B0GHLXH42N) [**100 Pcs Burgundy Paper Napkins Disposable - Maroon Guest Dinner Napkins for Bathroom Wedding Birthday Graduation Party**joy akkess**$15.78**4.6★**▲ 166%**](https://www.amazon.com/dp/B0G1R47CNR) [**GUOYUANGLO Disposable Linen Feel Dinner Napkins Burgundy Cloth-Like Paper Napkins Disposable Guest Napkins for Dinne Parties Weddings or Events 16x16-50 Pack**GUOYUANGLO**$17.80**4.2★**▲ 123%**](https://www.amazon.com/dp/B0DQKHRRCW) [**100 Pack Burgundy Beverage Napkins Big Party Pack 2 Ply Ideal for Wedding Party Birthday Dinner Lunch Cocktails. (5 x 5) by Amcrate**Amcrate**$10.09**4.7★**▲ 73%**](https://www.amazon.com/dp/B0BJW7PP9F) [**Party Solids Burgundy Dinner Napkins Disposable 8 x 4 Folded - 40 Pcs 2 Ply Burgundy Napkins Disposable Paper Guest Towels for Bathrooms Dinners Everyday Parties & Party Supplies**Party Solids**$9.61**4.7★**▲ 72%**](https://www.amazon.com/dp/B0FZCTNW99)
**~~View all trending →~~**
## **What buyers say about burgundy napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Very good quality napkins”*
**Color**20%
*“Beautiful Color”*
**Thickness**9%
*“Great napkins- nice color and thick”*
**Size-Overall**5%
*“fit the vibe perfectly”*
**Material Quality**5%
*“Great material”*
**Advertised Vs Actual Product**5%
*“Better than I expected”*
**Upholstery/Fabric Quality**3%
*“fabric loved”*
**Value For Money**2%
*“Great price for the quantity”*
**Soft Feel**2%
*“Soft a s beautiful color of burgundy”*
**Washability**2%
*“yes you can wash them”*
### **What buyers complain about **
**Color**29%
*“Color off”*
**Advertised Vs Actual Product**14%
*“Worst napkin dont look nothing like the picture”*
**Value For Money**11%
*“Too Expensive”*
**Material Quality**7%
*“They feel like cloth”*
**Quality-Overall**6%
*“Don't buy cheap”*
**Washability**5%
*“Somewhat stiff after washing”*
**Strength**5%
*“They dont hold up well”*
**Thickness**2%
*“They are somewhat thin”*
**Ease Of Use**2%
*“couldnt use them”*
**Absorbency**2%
*“Not very absorbent”*
### **Top return reasons **
**Color**55%
**Size-Overall**13%
**Material Quality**7%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Display Colors**2%
**Thin**2%
**Product Condition**1%
**Smell**1%
## **Common questions**
- **Is burgundy napkins profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 59 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the burgundy napkins niche?**
- 43 brands and 46 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in burgundy napkins?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 6.3% — above our launch gate.
- **When does demand for burgundy napkins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the burgundy napkins niche?**
- Listings span $5.30–$83.02; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.
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