---
title: "Bulk Toothbrushes and Toothpaste — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bulk-toothbrushes-and-toothpaste"
last_updated: "2026-08-10T14:09:54.016Z"
locale: en
meta:
description: "Niche score 47/100 · $45K/yr market · 85K searches/yr · $26.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $45K/yr market · 85K searches/yr · $26.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Toothbrushes and Toothpaste — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk toothbrushes and toothpaste**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 25Competition 64Returns 96Price range 85Avg price 95Brand share 39Review moat 88Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****245.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.59–$59.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$45K**
$45K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, bulk toothbrushes and toothpaste is a $45K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk toothbrushes and toothpaste market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 82%
**Open market**
**15%**
- Navona55% - HQSLsund12% - HOFASON7% - Zhjianup5% - FoldTier4% - Xuezoioy3% - Open — no brand owns it (11 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -8.3% search growth over the last 90 days.
2K1KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/bulk-toothbrushes-and-toothpaste/trend)
## **Top bulk toothbrushes and toothpaste search terms**
- **bulk toothbrushes and toothpaste**26K/yr-6.5%4.1% conv. - **toothbrush and toothpaste bulk**7K/yr+1.2%5.6% conv. - **bulk toothbrushes with toothpaste**5K/yr+15.6%3.3% conv. - **bulk toothbrush and toothpaste**6K/yr+2.3%4.8% conv. - **toothbrush and toothpaste set bulk**2K/yr-54.3%5.1% conv. - **toothpaste and toothbrush bulk**5K/yr-50.3%3.4% conv. - **toothbrush and toothpaste bulk individually wrapped**16K/yr-29.6%5.8% conv. - **toothbrush bulk individually wrapped with toothpaste**12K/yr+104.4%8.5% conv. - **toothbrush toothpaste bulk individually wrapped**4K/yr+23.5%0.0% conv. - **bulk toothbrush and toothpaste individually wrapped**2K/yr+38.5%11.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/bulk-toothbrushes-and-toothpaste/search-terms)
## **Top bulk toothbrushes and toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Navona 100 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel**Navona**$23.23**4.7★359 rev](https://www.amazon.com/dp/B0CWN8HVNJ) [2**Navona 100 PCS Travel Toothbrush and Toothpaste Set Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Hotel**Navona**$23.51**4.6★293 rev](https://www.amazon.com/dp/B0CWV2Y17R) [3**Navona 200 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel**Navona**$33.02**4.6★293 rev](https://www.amazon.com/dp/B0CWV5G442) [4**Navona 50 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel**Navona**$14.53**4.6★179 rev](https://www.amazon.com/dp/B0CWNBVPFB) [5**Navona 200 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel**Navona**$33.08**4.7★359 rev](https://www.amazon.com/dp/B0D6Y8ZVFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stuhrling Bottle TrekTote Bulk Oral Care Kits Toothbrush Toothpaste Floss Picks Set Travel Dental Hygiene Kits Bulk Case Hygiene Kits**TREKTOTE**$32.79**42 rev5mo ago](https://www.amazon.com/dp/B0GMK3TTB6) [**Fresings 100 Pack Disposable Toothbrushes with Toothpaste Individually Wrapped Soft PBT Bristles Peanut Grip Handle Fluoride-Free Bulk Travel Kit for Hotel Guests Emergency Adults & Kids**Fresings**$29.24**77 rev1y ago](https://www.amazon.com/dp/B0FGYNWN3S) [**Disposable Toothbrushes with Toothpaste and Comb in Bulk Individually Wrapped Soft Bristle Travel Size Basic Hygiene Kits for Travel Hotel Camping Charity Homeless Shelter Donation in 5 colors (50)**Zhjianup**$19.31**30 rev1y ago](https://www.amazon.com/dp/B0FGJKP559) [**Disposable Toothbrush with Toothpaste 38 PCS Travel Toothbrush and Toothpaste Bulk Set Soft Bristle Individually Wrapped Toothbrushes Bulk for Kids Adult. Suitable for Hotel Travel Home Donated**Comdian**$9.98**101 rev1y ago](https://www.amazon.com/dp/B0F2FN9DBJ) [**NICEMOVIC 100 Pack Disposable Travel Toothbrushes Bulk with Toothpaste and Comb Travel Size Toothpaste Set Homeless Care Package Supplies for Bulk Individually Wrapped Disposable Hotel Charity Yellow**NICEMOVIC**$36.27**85 rev1y ago](https://www.amazon.com/dp/B0DM7S54WK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HQSLsund 50 Sets Bulk Hygiene Kits for Homeless Basic Toiletry Kit Homeless Supplies Bulk Disposable Toothbrushes with Toothpaste and Comb Individually Wrapped Bath Soap Shampoo Body Wash Floss Pick**HQSLsund**$59.53**4.8★**▲ 459%**](https://www.amazon.com/dp/B0DH2FSFML) [**Stuhrling Bottle TrekTote Bulk Oral Care Kits Toothbrush Toothpaste Floss Picks Set Travel Dental Hygiene Kits Bulk Case Hygiene Kits**TREKTOTE**$32.79**4.6★**▲ 443%**](https://www.amazon.com/dp/B0GMK3TTB6) [**Gisdo 50pcs Disposable Toothbrushes with Toothpaste and Comb Floss Individually Wrapped 4-in-1 Bulk Toothbrush Kit with 2 Color Toothbrush 10 grams Toothpaste 7 inch Comb Floss Pick for Homeless Hotel**Gisdo**$17.04**4.4★**▲ 258%**](https://www.amazon.com/dp/B0D5Y4J7NW) [**Gisdo 50 Disposable Toothbrushes with Toothpaste and 50 Bar Soap Individually Wrapped 2 Colors Travel Size Bulk Amenities and Toiletries for Hotel Travel Hospitality**Gisdo**$24.93**4.5★**▲ 240%**](https://www.amazon.com/dp/B0CF5GMFDJ) [**HOFASON Disposable Toothbrushes with Toothpaste Pack of 200 Bulk Travel Toothpaste and Toothbrush Set Yellow Hollow Toothbrush 5g Tooth Paste Individually Wrapped for Homeless Shelter Charity Hotel**HOFASON**$37.93**4.4★**▲ 110%**](https://www.amazon.com/dp/B0DCJPD1L5)
**~~View all trending →~~**
## **What buyers say about bulk toothbrushes and toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Great deal”*
**Quality-Overall**14%
*“Excellent one-use brushes”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Color**4%
*“Very Nice color”*
**Brush Quality**4%
*“These are good disposable toothbrushes”*
**Portability**3%
*“Convenient for traveling”*
**Size-Overall**3%
*“perfect size”*
**Durability**3%
*“They are very durable”*
**Soft Feel**2%
*“The bristles are soft yet effective”*
### **What buyers complain about **
**Size-Overall**35%
*“Smaller than expected”*
**Quality-Overall**17%
*“Not premium quality”*
**Durability**5%
*“just don't expect months of use out of each one”*
**Value For Money**5%
*“they are too cheap to last for long”*
**Grip**4%
*“They fall off”*
**Soft Feel**4%
*“the brush is to soft”*
**Breathability**4%
*“it doesnt fully eliminate your morning breath”*
**Strength**3%
*“They are a little flimsy”*
**Natural Resource Wastage**2%
*“Waste of $10”*
**Advertised Vs Actual Product**2%
*“Not what was expected”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**18%
**Advertised Vs Actual Product**16%
**Strength**5%
**Value For Money**2%
**Defective Material/Parts**2%
**Soft Feel**2%
**Color**2%
**Functionality-Overall**2%
**Brush Quality**2%
## **Common questions**
- **Is bulk toothbrushes and toothpaste profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bulk toothbrushes and toothpaste niche?**
- 17 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in bulk toothbrushes and toothpaste?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- **What does it cost to enter the bulk toothbrushes and toothpaste niche?**
- Listings span $8.59–$59.53; the average listing price is $26.70 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
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