---
title: "Bulk Toilet Paper By the Case 100 Rolls — $459K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bulk-toilet-paper-by-the-case-100-rolls"
last_updated: "2026-08-10T12:49:43.221Z"
locale: en
meta:
description: "Niche score 57/100 · $459K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $459K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Toilet Paper By the Case 100 Rolls — $459K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk toilet paper by the case 100 rolls**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 24Conversion 88Competition 41Returns 99Price range 95Avg price 94Brand share 41Review moat 22Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$26.06–$78.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.53**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$459K**
$459K/yr · 92K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,870.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bulk toilet paper by the case 100 rolls is a $459K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk toilet paper by the case 100 rolls market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$388K–$485K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#448**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**184**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- Scott Professional35% - Cottonelle Professional16% - AmazonCommercial14% - Genuine Joe9% - Amazon Aware7% - Georgia-Pacific7% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -1.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/bulk-toilet-paper-by-the-case-100-rolls/trend)
## **Top bulk toilet paper by the case 100 rolls search terms**
- **individually wrapped toilet paper**31K/yr+10.9%8.6% conv. - **toilet paper individually wrapped rolls**21K/yr-15.5%10.2% conv. - **individual wrapped toilet paper**5K/yr+23.2%7.9% conv. - **toilet paper individually wrapped**5K/yr+33.4%9.0% conv. - **wrapped toilet paper**6K/yr-4.5%8.9% conv. - **individually wrapped toilet paper rolls**6K/yr-24.7%8.3% conv. - **toilet paper wrapped**5K/yr-15.3%5.4% conv. - **individually wrapped toilet paper bulk**3K/yr-11.0%4.7% conv. - **single wrapped toilet paper rolls**4K/yr-24.5%4.4% conv. - **individual toilet paper**3K/yr+25.5%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/bulk-toilet-paper-by-the-case-100-rolls/search-terms)
## **Top bulk toilet paper by the case 100 rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$92K30%$138K40%$184K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)**Scott Professional**$53.82**4.6★37,615 rev](https://www.amazon.com/dp/B008I7TNDW) [2**Scott Professional Standard Roll Toilet Paper Bulk (13607) 2-Ply Elevated Design White Individually Wrapped Compact for Easy Storage (20 Rolls of 550 Sheets 11 000 Sheet Total)**Scott Professional**$27.78**4.5★19,175 rev](https://www.amazon.com/dp/B0040ZOEXU) [3**AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use**AmazonCommercial**$40.63**4.6★14,949 rev](https://www.amazon.com/dp/B07KWNSTRR) [4**Cottonelle Professional Standard Roll Toilet Paper Bulk (13135) 2-Ply White Compact for Easy Storage (20 Rolls of 451 Sheets 9 020 Sheet Total)**Cottonelle Professional**$29.69**4.2★22,647 rev](https://www.amazon.com/dp/B003CYL5PA) [5**Amazon Aware Bamboo 3-Ply Toilet Paper Unscented 24 Rolls FSC Certified 350 Sheets 8400 Count Pack of 24 Plastic-Free**Amazon Aware**$29.50**4.6★6,223 rev](https://www.amazon.com/dp/B0BMQK3GT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home**WipeSmith**$47.37**36 rev3mo ago](https://www.amazon.com/dp/B0GT2HP9HC) [**Cottonelle Professional CleanCare Standard Roll Bulk Toilet Paper (58696) 2-Ply White Individually Wrapped (400 Sheets/Roll 40 Rolls/Case 16 000 Sheets/Case)**Cottonelle Professional**$42.59**21 rev4mo ago](https://www.amazon.com/dp/B0GPR26QF3) [**Genuine Joe Embossed Bath Tissue 2-Ply Septic Safe Individually Wrapped 4 x 3.75 400 Sheets/Roll 24 Count**Genuine Joe**$26.26**4,349 rev1y ago](https://www.amazon.com/dp/B0F2PBNVT5) [**GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable**GEN**$41.09**240 rev1y ago](https://www.amazon.com/dp/B0D1VMDBJP) [**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**1,882 rev2y ago](https://www.amazon.com/dp/B0D3JHNMZ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cottonelle Professional CleanCare Standard Roll Bulk Toilet Paper (58696) 2-Ply White Individually Wrapped (400 Sheets/Roll 40 Rolls/Case 16 000 Sheets/Case)**Cottonelle Professional**$42.59**4.5★**▲ 322%**](https://www.amazon.com/dp/B0GPR26QF3) [**Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home**WipeSmith**$47.37**4.3★**▲ 308%**](https://www.amazon.com/dp/B0GT2HP9HC) [**Georgia-Pacific Pacific Blue Basic 2-Ply Embossed Toilet Paper 19880/01 550 Sheets Per Roll 80 Rolls Per Case**Georgia-Pacific**$66.75**4.4★**▲ 46%**](https://www.amazon.com/dp/B0040ZFAQ0) [**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**4.6★**▲ 41%**](https://www.amazon.com/dp/B0D3JHNMZ7) [**AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use**AmazonCommercial**$40.63**4.6★**▲ 34%**](https://www.amazon.com/dp/B07KWNSTRR)
**~~View all trending →~~**
## **What buyers say about bulk toilet paper by the case 100 rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Very affordable”*
**Quality-Overall**19%
*“Best quality”*
**Eco Friendliness**6%
*“environmentally friendly”*
**Soft Feel**6%
*“Soft, absorbent”*
**Durability**6%
*“It does not break a part, rip or tear”*
**Thickness**4%
*“Long lasting thick its not to hard not to soft just right”*
**Advertised Vs Actual Product**3%
*“Works as expected”*
**Absorbency**2%
*“It is absorbent”*
**Strength**2%
*“Strong and doesnt leave dust fibers”*
**Comfort-Overall**2%
*“Comfort is great”*
### **What buyers complain about **
**Thickness**15%
*“I will say its a little thicker than some other brands like Caboo which is like barely 1 ply in my opinion”*
**Quality-Overall**12%
*“Seemed low quality”*
**Size-Overall**10%
*“Way to small”*
**Hard Feel**7%
*“Not soft”*
**Value For Money**7%
*“Too Expensive”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Durability**3%
*“breaks apart so easily”*
**Ease Of Use**3%
*“Unable to use it”*
**Allergies**3%
*“Irritated my skin”*
**Ease Of Cleaning**2%
*“inadequate for cleaning skin without repeated use”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**17%
**Quality-Overall**11%
**Value For Money**9%
**Thin**6%
**Material Quality**4%
**Thickness**4%
**Defective Material/Parts**4%
**Water Resistance**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is bulk toilet paper by the case 100 rolls profitable to sell on Amazon United States?**
- The niche generates $459K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the bulk toilet paper by the case 100 rolls niche?**
- 12 brands and 184 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in bulk toilet paper by the case 100 rolls?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for bulk toilet paper by the case 100 rolls peak?**
- Demand peaks in Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bulk toilet paper by the case 100 rolls niche?**
- Listings span $26.06–$78.82; the average listing price is $48.53 (sweet spot $15–$100). The average incumbent carries 9,870 reviews — the moat a new listing must climb.
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