---
title: "Search terms — bug spray - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bug-spray/search-terms"
last_updated: "2026-07-21T06:50:15.886Z"
locale: en
meta:
  description: "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:description": "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:title": "Search terms — bug spray - Flapen"
---

# **bug spray**

**Launch it**

A $7.2M/yr market growing +224.3% this quarter with returns at 0.6% — clears our launch bar.

Market size 99Growth 98Conversion 95Competition 58Returns 97Price range 65Avg price 55Brand share 26Review moat 21Quality gap 35

**Market size**

**Incredible****$7.2M**

$7.2M/yr · 4.8M searches

**Growth**

**Incredible****+224.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.98–$35.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,073.97**

avg incumbent reviews — the moat a new listing must climb