---
title: "bug spray — $7.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bug-spray"
last_updated: "2026-07-20T21:00:10.091Z"
locale: en
meta:
description: "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "bug spray clears our launch bar: a $7.2M/yr market growing +224.3% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "bug spray — $7.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **bug spray**
**Launch it**
A $7.2M/yr market growing +224.3% this quarter with returns at 0.6% — clears our launch bar.
Market size 99Growth 98Conversion 95Competition 58Returns 97Price range 65Avg price 55Brand share 26Review moat 21Quality gap 35
**Market size**
**Incredible****$7.2M**
$7.2M/yr · 4.8M searches
**Growth**
**Incredible****+224.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.98–$35.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,073.97**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bug spray is a $7.2M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 71/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$6.3M–$7.6M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **142 days**
## **Competition**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**657**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**8%**
- OFF!63% - Repel17% - Cliganic4% - Murphy's Naturals3% - Ortho2% - Ben's2% - Open — no brand owns it (9 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +224.3% search growth over the last 90 days.
250K150KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bug-spray/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$287K8%$574K12%$861K16%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)**OFF!**$11.72**4.6★41,242 rev](https://www.amazon.com/dp/B019ZTXU2G) [2**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [3**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz**OFF!**$6.46**4.6★8,127 rev](https://www.amazon.com/dp/B09GF1ND4D) [4**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★2,090 rev](https://www.amazon.com/dp/B0DP5DZ57B) [5**OFF! Family Care Mosquito & Tick Repellent Aerosol Bug Spray Containing 15% DEET Smooth & Dry Bug Spray 4 Oz (Pack of 2)**OFF!**$10.74**4.6★16,709 rev](https://www.amazon.com/dp/B01DLSAN68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz**Qganics**$12.35**220 rev4mo ago](https://www.amazon.com/dp/B0GMGK836L) [**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**8,922 rev11mo ago](https://www.amazon.com/dp/B0FKQ2YP2C) [**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**1,269 rev1y ago](https://www.amazon.com/dp/B0F4M7C3ZG) [**OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz**OFF!**$4.04**839 rev1y ago](https://www.amazon.com/dp/B0DVWJKY44) [**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**424 rev1y ago](https://www.amazon.com/dp/B0DVWFZJP7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mosquito Repellent Spray for Body 2 Pack Bug Spray Travel Size Plant-Based DEET-Free Insect Repellent Spray for Skin 2 Fl Oz**Qganics**$12.35**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GMGK836L) [**Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)**ZEVO**$35.03**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CWJMGFD8) [**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★**▲ 67%**](https://www.amazon.com/dp/B07Z5LFSV5) [**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FKQ2YP2C) [**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★**▲ 60%**](https://www.amazon.com/dp/B0DP5DZ57B)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**29%
*“Easy pest control”*
**Smell**20%
*“Smells fresh”*
**Quality-Overall**10%
*“Good quality spray bottle”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Spray/Flow**4%
*“Easy spray”*
**Efficiency**4%
*“Works great for my son”*
**Value For Money**4%
*“Great deal”*
**Ease Of Use**3%
*“Ease of use”*
**Strength**2%
*“It is strong”*
**Size-Overall**2%
*“I love the size”*
### **What buyers complain about **
**Pest/Insect Control**27%
*“Didnt work for mosquitoes”*
**Functionality-Overall**15%
*“Did not work”*
**Smell**9%
*“Strong chemical smell”*
**Leak-Proof**5%
*“Leaks everywhere”*
**Spray/Flow**4%
*“it won't spray”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**3%
*“TOO SMALL”*
**Durability**2%
*“doesnt last”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Quality-Overall**1%
*“bad quality”*
### **Top return reasons **
**Value For Money**15%
**Functionality-Overall**15%
**Leak-Proof**13%
**Size-Overall**12%
**Pest/Insect Control**11%
**Spray/Flow**9%
**Advertised Vs Actual Product**8%
**Smell**6%
**Defective Material/Parts**3%
**Product Condition**1%
## **Common questions**
- **Is bug spray profitable to sell on Amazon United States?**
- The niche generates $7.2M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +224.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the bug spray niche?**
- 15 brands and 657 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bug spray?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.6%.
- **When does demand for bug spray peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the bug spray niche?**
- Listings span $3.98–$35.03; the average listing price is $12.65 (sweet spot $15–$100). The average incumbent carries 11,074 reviews — the moat a new listing must climb.
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