---
title: "Bug Repellent Stick — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bug-repellent-stick"
last_updated: "2026-08-10T12:09:53.059Z"
locale: en
meta:
description: "Niche score 53/100 · $38K/yr market · 50K searches/yr · $11.44 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $38K/yr market · 50K searches/yr · $11.44 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bug Repellent Stick — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **bug repellent stick**
**Worth a look**
Shows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list.
Market size 10Growth 99Conversion 72Competition 37Returns 92Price range 35Avg price 45Brand share 39Review moat 24Quality gap 55
**Growth**
**Incredible****+246.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.03–$20.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,248.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$38K**
$38K/yr · 50K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, bug repellent stick is a $38K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bug repellent stick market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 97%
**Open market**
**15%**
- Murphy's Naturals40% - Badger21% - WestKey Labs10% - OFF!6% - USKICH5% - SC Johnson3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +246.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/health-household/bug-repellent-stick/trend)
## **Top bug repellent stick search terms**
- **bug repellent stick**9K/yr+221.2%6.5% conv. - **mosquito repellent stick**8K/yr+342.7%3.8% conv. - **mosquito repellent balm**8K/yr+221.5%6.9% conv. - **roll on bug repellent**6K/yr+223.3%6.7% conv. - **insect repellent stick**4K/yr+147.8%6.2% conv. - **mosquito balm**4K/yr+249.6%7.1% conv. - **murphys mosquito repellent balm**3K/yr+249.9%11.0% conv. - **cinnabalm mosquito repellent**5K/yr>1,000%0.7% conv. - **bug repellent balm**3K/yr+171.6%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/bug-repellent-stick/search-terms)
## **Top bug repellent stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz**Murphy's Naturals**$9.17**4.4★5,868 rev](https://www.amazon.com/dp/B0725YN6FP) [2**Murphys Naturals Mosquito Repellent Balm Stick Plant-Based Ingredients Travel-Pocket Size 0.5oz Each 3-Pack**Murphy's Naturals**$17.13**4.4★1,450 rev](https://www.amazon.com/dp/B08TZ38QV4) [3**Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz**Badger**$8.57**4.5★4,008 rev](https://www.amazon.com/dp/B01EFPKOUG) [4**WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use**WestKey Labs**$11.79**4.4★158 rev](https://www.amazon.com/dp/B0F2761YRW) [5**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**4.7★1,549 rev](https://www.amazon.com/dp/B0DD5C3FLD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick**Sunroot Naturals**$17.36**38 rev4mo ago](https://www.amazon.com/dp/B0GNT93V6T) [**Mosquito Repellent Balm Stick 6 Pack 0.4oz Each**USKICH**$10.76**54 rev5mo ago](https://www.amazon.com/dp/B0GMV6LJMS) [**Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each**USKICH**$9.88**54 rev8mo ago](https://www.amazon.com/dp/B0FX9MS9T1) [**WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use**WestKey Labs**$11.79**158 rev1y ago](https://www.amazon.com/dp/B0F2761YRW) [**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mosquito Repellent Balm Stick 6 Pack 0.4oz Each**USKICH**$10.76**3.9★**▲ 138%**](https://www.amazon.com/dp/B0GMV6LJMS) [**Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick**Sunroot Naturals**$17.36**4.3★**▲ 137%**](https://www.amazon.com/dp/B0GNT93V6T) [**Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz**Badger**$8.57**4.5★**▲ 38%**](https://www.amazon.com/dp/B01EFPKOUG) [**Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each**USKICH**$9.88**3.9★**▲ 36%**](https://www.amazon.com/dp/B0FX9MS9T1) [**Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz**Murphy's Naturals**$9.17**4.4★**▲ 32%**](https://www.amazon.com/dp/B0725YN6FP)
**~~View all trending →~~**
## **What buyers say about bug repellent stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**27%
*“Best Insect Repellent”*
**Smell**12%
*“No strange smell”*
**Quality-Overall**9%
*“There are so many good products in this world”*
**Ease Of Use**7%
*“Easy to apply”*
**Efficiency**5%
*“Was very effective”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Portability**3%
*“its easy to carry around”*
**Value For Money**2%
*“Great for the price”*
**Size-Overall**2%
*“The compact size”*
**Adhesion/Stickiness**2%
*“These sticks are excellent”*
### **What buyers complain about **
**Pest/Insect Control**22%
*“Do not repel mosquitoes”*
**Functionality-Overall**18%
*“Not Effective”*
**Smell**8%
*“Bad Smell”*
**Size-Overall**6%
*“Super Small”*
**Value For Money**4%
*“Not worth the price”*
**Durability**4%
*“doesnt last as long as I though”*
**Allergies**3%
*“Rash”*
**Leak-Proof**2%
*“Leaked”*
**Quality-Overall**2%
*“Absolutely garbage, it just doesnt work”*
**Adhesion/Stickiness**1%
*“didn't like the sticky feeling”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**15%
**Advertised Vs Actual Product**11%
**Pest/Insect Control**10%
**Value For Money**10%
**Smell**8%
**Leak-Proof**7%
**Durability**2%
**Product Condition**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is bug repellent stick profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +246.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bug repellent stick niche?**
- 15 brands and 70 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in bug repellent stick?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 1.1%.
- **When does demand for bug repellent stick peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the bug repellent stick niche?**
- Listings span $4.03–$20.78; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 6,248 reviews — the moat a new listing must climb.
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