---
title: "Buffalo Chips — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/buffalo-chips"
last_updated: "2026-08-06T19:09:22.567Z"
locale: en
meta:
description: "Niche score 45/100 · $159K/yr market · 89K searches/yr · $12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $159K/yr market · 89K searches/yr · $12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Chips — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo chips**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 25Conversion 96Competition 17Returns 100Price range 62Avg price 58Brand share 5Review moat 47Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.37–$34.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,833.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$159K**
$159K/yr · 89K searches
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo chips is a $159K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo chips market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$195K–$260K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**647**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Snack Factory38% - Wilde Chips20% - Snyder's of Hanover14% - WILDE BRANDS13% - Dot's Homestyle Pretzels12% - Kettle Brand2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
30K20KPrime Day '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/buffalo-chips/trend)
## **Top buffalo chips search terms**
- **buffalo pretzels**31K/yr+16.3%18.4% conv. - **buffalo chips**14K/yr+12.7%7.2% conv. - **wilde buffalo protein chips**8K/yr+11.3%7.3% conv. - **wilde protein chips buffalo**10K/yr-19.0%9.1% conv. - **buffalo pretzel crisps**8K/yr-36.3%15.7% conv. - **buffalo chicken chips**6K/yr-28.0%6.6% conv. - **buffalo snacks**5K/yr-13.0%5.3% conv. - **pretzel crisps buffalo**4K/yr+8.1%12.4% conv. - **buffalo protein chips**3K/yr-7.2%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/buffalo-chips/search-terms)
## **Top buffalo chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snack Factory Buffalo Wing Pretzel Crisps Non-GMO 7.2 OZ Resealable Bag**Snack Factory**$3.70**4.5★1,466 rev](https://www.amazon.com/dp/B0054M53H4) [2**WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style**Wilde Chips**$34.02**4.6★114 rev](https://www.amazon.com/dp/B0FH35VWK5) [3**Wilde Snacks Chips Protein Buffalo 4 OZ**WILDE BRANDS**$6.66**4.4★445 rev](https://www.amazon.com/dp/B0BFKCLNYQ) [4**Dots Homestyle Pretzels Buffalo Seasoned Pretzel Twist Snack 16oz Grocery Sized Bag**Dot's Homestyle Pretzels**$5.90**4.6★572 rev](https://www.amazon.com/dp/B0FBY5LYMM) [5**Snyders of Hanover Hot Buffalo Wing Flavored Pretzel Pieces 18 Oz**Snyder's of Hanover**$5.60**4.6★2,752 rev](https://www.amazon.com/dp/B08LBC24TF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snack Factory Pretzel Crisps Buffalo Wing Party Size 14 Oz**Snack Factory**$5.02**1,466 rev3mo ago](https://www.amazon.com/dp/B0GT1XNKGR) [**Kettle Brand Smoky Buffalo Potato Chips 7.5 Oz Bag**Kettle Brand**$3.95**32 rev5mo ago](https://www.amazon.com/dp/B0FRNNJGJP) [**WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style**Wilde Chips**$34.02**114 rev1y ago](https://www.amazon.com/dp/B0FH35VWK5) [**Dots Homestyle Pretzels Buffalo Seasoned Pretzel Twist Snack 16oz Grocery Sized Bag**Dot's Homestyle Pretzels**$5.90**572 rev1y ago](https://www.amazon.com/dp/B0FBY5LYMM) [**WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.88**415 rev2y ago](https://www.amazon.com/dp/B0CL5HGM38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snack Factory Pretzel Crisps Buffalo Wing Party Size 14 Oz**Snack Factory**$5.02**4.5★**▲ 266%**](https://www.amazon.com/dp/B0GT1XNKGR) [**Kettle Brand Smoky Buffalo Potato Chips 7.5 Oz Bag**Kettle Brand**$3.95**3.7★**▲ 153%**](https://www.amazon.com/dp/B0FRNNJGJP) [**WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style**Wilde Chips**$34.02**4.6★**▲ 54%**](https://www.amazon.com/dp/B0FH35VWK5) [**WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.88**4.5★**▲ 36%**](https://www.amazon.com/dp/B0CL5HGM38) [**WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$32.61**4.1★**▲ 12%**](https://www.amazon.com/dp/B0B9WDZ7K9)
**~~View all trending →~~**
## **What buyers say about buffalo chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Delicious as always”*
**Flavor**20%
*“Amazing flavor”*
**Nutritional Content**13%
*“Great Protein Snack”*
**Crispiness**6%
*“Delicious and crispy”*
**Health Benefits-Overall**4%
*“Healthy and Delicious”*
**Value For Money**3%
*“Fair price”*
**Spiciness**3%
*“spicy chili which is super good”*
**Quality-Overall**3%
*“We are so grateful that there are manufacturers making quality food for people with health issues”*
**Freshness**2%
*“Always fresh”*
**Salt Content**2%
*“The regular Season Salted Dot's are lovely”*
### **What buyers complain about **
**Taste-Overall**25%
*“AWFUL TASTE”*
**Flavor**10%
*“Did not like flavor”*
**Texture/Consistency-Overall**6%
*“Very strange taste/texture”*
**Spiciness**5%
*“All I could taste was the hot pepper”*
**Value For Money**5%
*“Waste of money”*
**Nutritional Content**4%
*“High in fats also”*
**Powdered/Crumbled**4%
*“arrived smashed into small pieces”*
**Salt Content**3%
*“The seasoning is pretty like salty though”*
**Moist/Dry**3%
*“Leaves a dry”*
**Ease Of Chewing/Swallowing**1%
*“chip gets chewy”*
### **Top return reasons **
**Taste-Overall**40%
**Flavor**12%
**Ingredients-Overall**5%
**Value For Money**5%
**Stale/Rotten/Spoiled**5%
**Smell**5%
**Texture/Consistency-Overall**4%
**Nutritional Content**3%
**Contamination**3%
**Salt Content**3%
## **Common questions**
- **Is buffalo chips profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the buffalo chips niche?**
- 6 brands and 647 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in buffalo chips?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for buffalo chips peak?**
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the buffalo chips niche?**
- Listings span $3.37–$34.02; the average listing price is $12.99 (sweet spot $15–$100). The average incumbent carries 1,834 reviews — the moat a new listing must climb.
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