---
title: "Trend — buddy tape - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/buddy-tape/trend"
last_updated: "2026-08-10T21:23:14.399Z"
locale: en
meta:
  description: "Niche score 59/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — buddy tape - Flapen"
---

# **buddy tape**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 47Conversion 91Competition 53Returns 96Price range 61Avg price 29Brand share 66Review moat 42Quality gap 82

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.95–$28.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+17.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,264.14**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$9.43**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$124K**

$124K/yr · 121K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend