---
title: "Bubble Bath Kids — $3.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bubble-bath-kids"
last_updated: "2026-08-10T13:10:43.268Z"
locale: en
meta:
description: "Niche score 59/100 · $3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubble Bath Kids — $3.3M/yr Amazon US Niche (2026) - Flapen"
---
# **bubble bath kids**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 18Conversion 96Competition 60Returns 98Price range 52Avg price 51Brand share 45Review moat 37Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.3M**
$3.3M/yr · 2.0M searches
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.00–$27.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.09**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,780.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bubble bath kids is a $3.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble bath kids market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$3.0M–$3.6M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**18%**
- The Honest Company24% - Mr. Bubble23% - Dr Teal's16% - Aveeno Baby9% - Johnson's Baby6% - Tub Works4% - Open — no brand owns it (11 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -14.1% search growth over the last 90 days.
60K40KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/bubble-bath-kids/trend)
## **Top bubble bath kids search terms**
- **bubble bath kids**681K/yr-16.7%13.5% conv. - **kids bubble bath**303K/yr-7.8%11.9% conv. - **baby bubble bath**169K/yr-8.9%12.0% conv. - **mr bubble**142K/yr-21.5%7.8% conv. - **bubble bath for toddlers 1-3**134K/yr-20.6%11.8% conv. - **toddler bubble bath**94K/yr-10.4%11.9% conv. - **bubble bath for kids**84K/yr-10.8%9.2% conv. - **dr teals kids**73K/yr-6.2%7.2% conv. - **mr bubbles bubble bath kids**69K/yr-17.3%10.7% conv. - **bath bubbles for kids**60K/yr-18.0%10.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/bubble-bath-kids/search-terms)
## **Top bubble bath kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$133K8%$267K12%$400K16%$533K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)**Mr. Bubble**$10.72**4.7★5,406 rev](https://www.amazon.com/dp/B073KM53NG) [2**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)**Dr Teal's**$15.53**4.7★3,135 rev](https://www.amazon.com/dp/B0CCS9MC9X) [3**The Honest Company Bubble Bath Hypoallergenic Lavender Calm 12 fl oz**The Honest Company**$10.91**4.7★23,775 rev](https://www.amazon.com/dp/B01LDZJHAE) [4**Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)**Mr. Bubble**$9.86**4.7★4,927 rev](https://www.amazon.com/dp/B00NHAYK0Q) [5**Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz**Johnson's Baby**$4.21**4.5★3,610 rev](https://www.amazon.com/dp/B094RHG6FN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Honest Company Bubble Bath Disney and Pixars Toy Story Unscented**The Honest Company**$12.44**64 rev2mo ago](https://www.amazon.com/dp/B0GS3HGRP4) [**The Honest Company Bubble Bath Disney and Pixars Toy Story Orange Creamsicle**The Honest Company**$12.37**48 rev2mo ago](https://www.amazon.com/dp/B0GS36TWQX) [**Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml**Bluey**$9.79**43 rev4mo ago](https://www.amazon.com/dp/B0GP8QK96C) [**The Honest Company Bubble Bath Disneys Mickey Mouse Comfort Sweet Cream**The Honest Company**$11.64**126 rev9mo ago](https://www.amazon.com/dp/B0FR8L1FK5) [**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz**Dr Teal's**$10.78**618 rev9mo ago](https://www.amazon.com/dp/B0FQL7MQ6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Honest Company Bubble Bath Disney and Pixars Toy Story Orange Creamsicle**The Honest Company**$12.37**4.5★**▲ 396%**](https://www.amazon.com/dp/B0GS36TWQX) [**The Honest Company Bubble Bath Disney and Pixars Toy Story Unscented**The Honest Company**$12.44**4.7★**▲ 386%**](https://www.amazon.com/dp/B0GS3HGRP4) [**Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml**Bluey**$9.79**4.8★**▲ 329%**](https://www.amazon.com/dp/B0GP8QK96C) [**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz**Dr Teal's**$10.78**4.8★**▲ 211%**](https://www.amazon.com/dp/B0FQL7MQ6S) [**Attitude Bubble Wash for Kids EWG Verified Bubble Bath Hair Shampoo and Body Soap Dermatologically Tested Plant- and Mineral-Based Vegan Vanilla & Pear 16 Fl Oz**BIO SPECTRA ATTITUDE**$12.77**4.6★**▲ 70%**](https://www.amazon.com/dp/B07QSBG844)
**~~View all trending →~~**
## **What buyers say about bubble bath kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“No funny smell”*
**Color**11%
*“Vibrant color”*
**Value For Money**8%
*“Great deal”*
**Quality-Overall**7%
*“The price is affordable the quality is amazing it's relaxing a”*
**Soft Feel**4%
*“Leaves skin soft”*
**Allergies**4%
*“Non-irritating”*
**Ease Of Cleaning**3%
*“Easy to rinse”*
**Ease Of Use**2%
*“also easy to remove”*
**Stain Resistance**2%
*“do not stain”*
**Durability**2%
*“Long-Lasting Bubbles and Great Value”*
### **What buyers complain about **
**Smell**16%
*“Awful smell”*
**Color**8%
*“would have been better if they were darker”*
**Allergies**7%
*“Terrible rash”*
**Value For Money**7%
*“expensive”*
**Stain Resistance**4%
*“Stains”*
**Advertised Vs Actual Product**4%
*“Not as expected”*
**Quality-Overall**4%
*“Cheap quality”*
**Sensitivity-Overall**4%
*“On top of that it burns the eyes”*
**Durability**3%
*“they dont last”*
**Dilute/Watery**2%
*“very liquid, not economical”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**14%
**Advertised Vs Actual Product**13%
**Color**7%
**Value For Money**6%
**Size-Overall**5%
**Functionality-Overall**5%
**Ingredients-Overall**3%
**Product Condition**2%
**Motor Power**2%
## **Common questions**
- **Is bubble bath kids profitable to sell on Amazon United States?**
- The niche generates $3.3M/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the bubble bath kids niche?**
- 17 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in bubble bath kids?**
- Top complaints mined from reviews: Smell, Color, Allergies. The return rate is 0.3%.
- **When does demand for bubble bath kids peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bubble bath kids niche?**
- Listings span $3.00–$27.99; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.
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