---
title: "Brownie Batter Protein Powder — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brownie-batter-protein-powder"
last_updated: "2026-08-06T18:20:50.053Z"
locale: en
meta:
description: "Niche score 48/100 · $115K/yr market · 77K searches/yr · $41.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $115K/yr market · 77K searches/yr · $41.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brownie Batter Protein Powder — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **brownie batter protein powder**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 44Conversion 45Competition 15Returns 100Price range 95Avg price 95Brand share 27Review moat 43Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.78–$62.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,194.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$115K**
$115K/yr · 77K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, brownie batter protein powder is a $115K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jul–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brownie batter protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$167K–$209K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**8%**
- Clean Simple Eats44% - FlavCity24% - Flexible Dieting Lifestyle9% - Dymatize8% - Animal5% - Devotion Nutrition3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Oct · busiest ÷ quietest = 28.6×
[**Open Trend **](https://flapen.com/research/us/health-household/brownie-batter-protein-powder/trend)
## **Top brownie batter protein powder search terms**
- **brownie batter protein powder**32K/yr+27.6%3.3% conv. - **brownie protein powder**14K/yr+5.3%2.3% conv. - **chocolate brownie protein powder**6K/yr+46.9%3.4% conv. - **clean simple eats protein powder chocolate**6K/yr+98.5%7.0% conv. - **clean simple eats brownie batter**4K/yr-11.9%11.4% conv. - **protein powder brownie**3K/yr-9.3%2.7% conv. - **clean simple eats chocolate protein powder**2K/yr+5.5%9.9% conv. - **flav city brownie batter protein powder**2K/yr-39.6%18.5% conv. - **flavcity brownie batter protein powder**2K/yr-33.6%18.4% conv. - **flavcity protein powder brownie batter**3K/yr-52.6%19.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/brownie-batter-protein-powder/search-terms)
## **Top brownie batter protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$61.00**4.5★885 rev](https://www.amazon.com/dp/B0912XJ8H4) [2**FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.49**4.4★604 rev](https://www.amazon.com/dp/B0D6WDSTD6) [3**Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz**Flexible Dieting Lifestyle**$26.33**3.9★734 rev](https://www.amazon.com/dp/B07ZG3Z29D) [4**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**4.5★885 rev](https://www.amazon.com/dp/B0FLW8JNFV) [5**Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$34.18**4.6★4,126 rev](https://www.amazon.com/dp/B09MR8BBGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3**Javvy**$39.03**5,777 rev7mo ago](https://www.amazon.com/dp/B0G2T5JMS4) [**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**885 rev1y ago](https://www.amazon.com/dp/B0FLW8JNFV) [**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9) [**FlavCity All in One Protein Shake Powder Brownie Batter - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.49**604 rev1y ago](https://www.amazon.com/dp/B0D6WDSTD6) [**Dymatize ISO100 Whey Protein Powder Isolate Fudge Brownie 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$34.18**4,126 rev4y ago](https://www.amazon.com/dp/B09MR8BBGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$31.33**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FLW8JNFV) [**Protein Iced Coffee - Previous Formula - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Brownie Batter V3**Javvy**$39.03**4.0★**▲ 70%**](https://www.amazon.com/dp/B0G2T5JMS4) [**SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister**SlimFast**$19.78**4.4★**▲ 61%**](https://www.amazon.com/dp/B07H7PZXG8) [**Devotion Nutrition Brownie Batter Protein Powder for Shakes Baking Brownies Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb**Devotion Nutrition**$62.19**4.5★**▲ 13%**](https://www.amazon.com/dp/B07C54ZBPW) [**Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$61.00**4.5★**— 8%**](https://www.amazon.com/dp/B0912XJ8H4)
**~~View all trending →~~**
## **What buyers say about brownie batter protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“No weird after taste”*
**Nutritional Content**19%
*“Excellent Protein Powder”*
**Flavor**18%
*“I love the variety of flavors offered”*
**Quality-Overall**4%
*“Excellent product”*
**Solubility**3%
*“Mixes easily”*
**Blend/Ratio**3%
*“Smooth mixing”*
**Ingredients-Overall**2%
*“Clean ingredients”*
**Value For Money**1%
*“Well worth the cost”*
**Sweetness**1%
*“Very sweet”*
**Ease Of Use**1%
*“very easy to use”*
### **What buyers complain about **
**Taste-Overall**23%
*“tastes like soap”*
**Value For Money**10%
*“Too expensive”*
**Flavor**7%
*“the flavor is gross”*
**Nutritional Content**6%
*“The calories per serving are insane”*
**Artificial Sweeteners**3%
*“Tastes like fake sweeteners”*
**Sweetness**3%
*“Also it has a weird fake sweet aftertaste”*
**Quality-Overall**3%
*“Garbage”*
**Bitter**1%
*“Very bitter”*
**Thickness**1%
*“this on 5 oz per scoop is thick as heck”*
**Size-Overall**1%
*“Small bag”*
### **Top return reasons **
**Taste-Overall**40%
**Flavor**40%
**Quality-Overall**20%
## **Common questions**
- **Is brownie batter protein powder profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the brownie batter protein powder niche?**
- 9 brands and 22 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in brownie batter protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for brownie batter protein powder peak?**
- Demand peaks in Jan–Jul–Oct; the busiest month runs 28.6× the quietest.
- **What does it cost to enter the brownie batter protein powder niche?**
- Listings span $19.78–$62.19; the average listing price is $41.76 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
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