---
title: "Brown Paper Cups — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brown-paper-cups"
last_updated: "2026-08-10T10:10:26.792Z"
locale: en
meta:
description: "Niche score 49/100 · $84K/yr market · 108K searches/yr · $17.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $84K/yr market · 108K searches/yr · $17.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Paper Cups — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **brown paper cups**
**Skip it**
Soft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 18Conversion 53Competition 55Returns 96Price range 74Avg price 82Brand share 75Review moat 48Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$7.77–$35.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,714.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$84K**
$84K/yr · 108K searches
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, brown paper cups is a $84K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown paper cups market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$107K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**34%**
- Walasaso19% - Amcrate19% - Glowserve10% - Lamosi7% - CAMKYDE6% - SIUQ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -13.0% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/brown-paper-cups/trend)
## **Top brown paper cups search terms**
- **brown cups**24K/yr-8.9%3.0% conv. - **brown paper cups**19K/yr+10.0%8.9% conv. - **brown plastic cups**23K/yr-10.9%2.0% conv. - **brown solo cups**13K/yr-24.8%4.2% conv. - **kraft paper cups**6K/yr-23.8%4.0% conv. - **kraft cups**6K/yr-26.0%6.4% conv. - **brown disposable cups**8K/yr-25.5%3.8% conv. - **brown cups disposable**5K/yr-20.5%4.7% conv. - **brown party cups**4K/yr-26.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/brown-paper-cups/search-terms)
## **Top brown paper cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amcrate Disposable Cups Brown 18-Ounce Plastic Party Cups Strong and Sturdy for Wedding Christmas Halloween 50 Pack**Amcrate**$18.76**4.7★1,918 rev](https://www.amazon.com/dp/B0BZ5QW6PX) [2**Walasaso Disposable Cups 100 Pack 8 Oz Kraft Paper Cups Paper Coffee Cups Disposable Cups 8 oz for Hot or Cold Beverage**Walasaso**$9.79**4.6★210 rev](https://www.amazon.com/dp/B0F1ZZV2TJ) [3**Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups**Glowserve**$11.01**4.6★581 rev](https://www.amazon.com/dp/B0F5W8Y9K8) [4**Walasaso Paper Cups 50 Pack 8 Oz Kraft Paper Coffee Cups Disposable Cups for Hot or Cold Beverage Paper Cups 8 Oz for Office Home Party**Walasaso**$7.92**4.5★34 rev](https://www.amazon.com/dp/B0GFV6JSZX) [5**CAMKYDE 50 Pcs French Fries Holder 12oz Disposable Paper French Fry Cups Charcuterie Cups for all Occasions (12oz)**CAMKYDE**$8.83**4.7★2,260 rev](https://www.amazon.com/dp/B09G68MJTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSINIA 60 Pack 9 Ounce Brown Disposable Paper Cups Heavy-Duty PE Lined with 4 Gradient Colors Leak-Proof Party Cups for Birthday DIY & Holiday Gatherings**COSINIA**$12.20**32 rev4mo ago](https://www.amazon.com/dp/B0GQGYPC19) [**Walasaso Paper Cups 50 Pack 8 Oz Kraft Paper Coffee Cups Disposable Cups for Hot or Cold Beverage Paper Cups 8 Oz for Office Home Party**Walasaso**$7.92**34 rev6mo ago](https://www.amazon.com/dp/B0GFV6JSZX) [**LemonRoad 2 oz Disposable Shot Glasses Brown Shot Glasses Bulk Plastic Shots Cups Plastic Glass Mini Shots Cup for Party Wedding Birthday Summer(50 Pcs)**LemonRoad**$8.37**11 rev6mo ago](https://www.amazon.com/dp/B0GDQ7HNVR) [**200 Pack 8oz Kraft Coffee Cups Brown Kraft Disposable Paper Coffee Cups Hot Coffee Cups & Cold Coffee Cups Food-Safe Kraft Paper Cups Heavy-Duty Disposable Paper Cups for Coffee Tea Cocoa Water**PACKINNO**$11.87**630 rev7mo ago](https://www.amazon.com/dp/B0G3PH1CS2) [**Minatee 100 Count Plastic Cups Disposable Fancy Cups Heavy Duty Wine Cocktail Glasses for Graduation Wedding and Birthday Party Plastic Drinking Tumblers(Brown 10 oz)**Minatee**$28.68**106 rev9mo ago](https://www.amazon.com/dp/B0FSDMX2ZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSINIA 60 Pack 9 Ounce Brown Disposable Paper Cups Heavy-Duty PE Lined with 4 Gradient Colors Leak-Proof Party Cups for Birthday DIY & Holiday Gatherings**COSINIA**$12.20**4.8★**▲ 283%**](https://www.amazon.com/dp/B0GQGYPC19) [**LemonRoad 2 oz Disposable Shot Glasses Brown Shot Glasses Bulk Plastic Shots Cups Plastic Glass Mini Shots Cup for Party Wedding Birthday Summer(50 Pcs)**LemonRoad**$8.37**5.0★**▲ 264%**](https://www.amazon.com/dp/B0GDQ7HNVR) [**Walasaso Paper Cups 50 Pack 8 Oz Kraft Paper Coffee Cups Disposable Cups for Hot or Cold Beverage Paper Cups 8 Oz for Office Home Party**Walasaso**$7.92**4.5★**▲ 260%**](https://www.amazon.com/dp/B0GFV6JSZX) [**200 Pack 8oz Kraft Coffee Cups Brown Kraft Disposable Paper Coffee Cups Hot Coffee Cups & Cold Coffee Cups Food-Safe Kraft Paper Cups Heavy-Duty Disposable Paper Cups for Coffee Tea Cocoa Water**PACKINNO**$11.87**4.2★**▲ 95%**](https://www.amazon.com/dp/B0G3PH1CS2) [**ESSENTIAL Paper Ice Cream Cups 50pcs 8oz Disposable Dessert Bowls for Hot or Cold Food Lids Not Included Paper Snack Containers for Sundae Frozen Yogurt Soup (Brown)**ESSENTIAL**$11.82**4.7★**▲ 94%**](https://www.amazon.com/dp/B0DRNZ16YT)
**~~View all trending →~~**
## **What buyers say about brown paper cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality”*
**Strength**11%
*“Nice and sturdy”*
**Value For Money**11%
*“GOOD DEAL”*
**Size-Overall**9%
*“Good size”*
**Durability**7%
*“theyve been very reliable”*
**Ease Of Use**7%
*“Quick and easy”*
**Taste-Overall**6%
*“Great taste”*
**Eco Friendliness**5%
*“I love that theyre better for the environment”*
**Leak-Proof**4%
*“dont leak at all”*
**Temperature Retention**3%
*“cold beverages well”*
### **What buyers complain about **
**Leak-Proof**16%
*“The cups leak”*
**Size-Overall**14%
*“Lids dont fit”*
**Thickness**5%
*“VERY thin, cracking before liquid was even put into cup”*
**Quality-Overall**5%
*“Trash”*
**Strength**5%
*“flimsy”*
**Taste-Overall**2%
*“Gross taste like bad”*
**Advertised Vs Actual Product**2%
*“False Information”*
**Adhesion/Stickiness**2%
*“glue for much longer”*
**Value For Money**2%
*“A bit expensive”*
**Smell**2%
*“Like a chemical smell”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**10%
**Color**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Leak-Proof**2%
**Strength**2%
**Thin**1%
**Material Quality**1%
**Smell**1%
## **Common questions**
- **Is brown paper cups profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the brown paper cups niche?**
- 24 brands and 66 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in brown paper cups?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Thickness. The return rate is 0.7%.
- **When does demand for brown paper cups peak?**
- Demand peaks in Feb–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the brown paper cups niche?**
- Listings span $7.77–$35.76; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.
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