---
title: "Trend — brown crinkle paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brown-crinkle-paper/trend"
last_updated: "2026-08-10T14:31:22.722Z"
locale: en
meta:
  description: "Niche score 44/100 · $116K/yr market · 65K searches/yr · $14.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $116K/yr market · 65K searches/yr · $14.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — brown crinkle paper - Flapen"
---

# **brown crinkle paper**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 27Growth 29Conversion 95Competition 41Returns 64Price range 79Avg price 72Brand share 31Review moat 24Quality gap 16

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.23–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.61**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$116K**

$116K/yr · 65K searches

**Review moat**

**Bad****4,957.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend