---
title: "Brookie — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brookie"
last_updated: "2026-08-10T15:09:17.795Z"
locale: en
meta:
description: "Niche score 45/100 · $59K/yr market · 77K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $59K/yr market · 77K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brookie — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **brookie**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 29Conversion 85Competition 29Returns 100Price range 63Avg price 22Brand share 17Review moat 45Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$1.06–$38.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,955.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$59K**
$59K/yr · 77K searches
According to Flapen's Amazon United States niche tracking, brookie is a $59K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brookie market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **28%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**573**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**4%**
- Amazon Grocery43% - Pure Protein24% - Whole Foods Market17% - Betty Crocker5% - FALKE5% - Nightingale Ice Cream Sandwiches3% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +3.1% search growth over the last 90 days.
2K1KApr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/brookie/trend)
## **Top brookie search terms**
- **brookie**51K/yr+10.1%8.6% conv. - **brookies**14K/yr+16.6%7.2% conv. - **pure protein brookie**5K/yr-39.3%18.4% conv. - **brookie pure protein bars**4K/yr-33.1%23.9% conv. - **pure protein bars brookie**3K/yr-29.8%19.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/brookie/search-terms)
## **Top brookie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Protein Brookie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$17.00**4.4★450 rev](https://www.amazon.com/dp/B0F1T8TMYN) [2**Amazon Grocery Brookies 12 oz 4 ct (Previously Amazon Fresh Packaging May Vary)**Amazon Grocery**$5.66**4.4★4,848 rev](https://www.amazon.com/dp/B0842JQ58R) [3**Whole Foods Market Brookie 4 Pack 10 Ounce**Whole Foods Market**$7.80**4.0★151 rev](https://www.amazon.com/dp/B0CLS7YS8M) [4**Amazon Fresh - Single Serve Brookie 3 oz**Amazon Grocery**$1.22**4.2★357 rev](https://www.amazon.com/dp/B093CHK7PK) [5**Fresh Brand Brookie 12 oz (4 ct) FROZEN**Amazon Grocery**$5.89**5.0★1 rev](https://www.amazon.com/dp/B0821D2PWX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nightingale Ice Cream Sandwiches Brookie Dough Ice Cream Sandwich 2.6 Ounce**Nightingale Ice Cream Sandwiches**$1.95**106 rev8mo ago](https://www.amazon.com/dp/B0G1NKHZ5R) [**Twisted Dough Protein Cookie Dough Brookie Flavor 2 Pack 100g Protein Healthy Snacks Gluten Free Edible Cookie Snack High Protein Low Carb & Low Sugar Dessert for Kids & Adults Keto Friendly**Twisted dough**$38.84**55 rev1y ago](https://www.amazon.com/dp/B0DTJ5QHZZ) [**CHIPS AHOY! Baked Bites Blondie 5 - 1.5 oz Snack Packs (5 Bites per Pack)**Chips Ahoy!**$4.07**885 rev1y ago](https://www.amazon.com/dp/B0DLLJ6NSN) [**Amazon Grocery Two Bite Brownies 11.4 Oz Frozen**Amazon Grocery**$4.70**2,212 rev2y ago](https://www.amazon.com/dp/B082VZN75G) [**Whole Foods Market Brookie 4 Pack 10 Ounce**Whole Foods Market**$7.80**151 rev2y ago](https://www.amazon.com/dp/B0CLS7YS8M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black (Black-Mix 3010) 12.5-13.5 1 Pair**FALKE**$17.89**4.6★**▲ 291%**](https://www.amazon.com/dp/B09Z2TY3Q1) [**Fresh Brand Brookie 12 oz (4 ct) FROZEN**Amazon Grocery**$5.89**5.0★**▲ 291%**](https://www.amazon.com/dp/B0821D2PWX) [**Amazon Grocery Brookie Fudge Brownie Topped with Chocolate Chip Cookie Dough 3 Oz Frozen (Previously Amazon Fresh Brand Packaging May Vary)**Amazon Fresh**$1.42**0.0★**▲ 290%**](https://www.amazon.com/dp/B09M5ZNCNK) [**Nightingale Ice Cream Sandwiches Brookie Dough Ice Cream Sandwich 2.6 Ounce**Nightingale Ice Cream Sandwiches**$1.95**4.3★**▲ 195%**](https://www.amazon.com/dp/B0G1NKHZ5R) [**Whole Foods Market Brownie Caramel Salted 4 Pack 10 Ounce**Whole Foods Market**$7.88**4.1★**▲ 103%**](https://www.amazon.com/dp/B0CLS7D7H9)
**~~View all trending →~~**
## **What buyers say about brookie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Good snack”*
**Flavor**8%
*“Delicious chocolatey flavor”*
**Freshness**6%
*“Always fresh”*
**Nutritional Content**6%
*“Great taste and high protein content”*
**Moist/Dry**5%
*“Moist and delicious”*
**Quality-Overall**4%
*“Honestly closer to bakery quality than I expected”*
**Sweetness**4%
*“it has a sweet taste”*
**Soft Feel**3%
*“Theyre soft chocolatey”*
**Baking**3%
*“great to have for a small treat”*
**Ease Of Chewing/Swallowing**3%
*“chewy”*
### **What buyers complain about **
**Taste-Overall**20%
*“Chalky taste”*
**Moist/Dry**12%
*“Extremely dry”*
**Flavor**9%
*“Flavor is fake and chemically”*
**Value For Money**5%
*“A waste of money”*
**Sweetness**4%
*“Not too sweet for me either”*
**Quality-Overall**4%
*“Low quality”*
**Nutritional Content**4%
*“not a healthy source of protein”*
**Texture/Consistency-Overall**3%
*“somehow ashen in texture”*
**Stale/Rotten/Spoiled**3%
*“Not Real Fresh”*
**Size-Overall**2%
*“The chips are quite big”*
### **Top return reasons **
**Taste-Overall**43%
**Regulates Digestion**29%
**Ingredients-Overall**14%
**Flavor**14%
## **Common questions**
- **Is brookie profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the brookie niche?**
- 9 brands and 573 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in brookie?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- **What does it cost to enter the brookie niche?**
- Listings span $1.06–$38.84; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,956 reviews — the moat a new listing must climb.
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