---
title: "Brite Blaze — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brite-blaze"
last_updated: "2026-08-10T14:14:35.254Z"
locale: en
meta:
description: "Niche score 46/100 · $19K/yr market · 42K searches/yr · $17.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $19K/yr market · 42K searches/yr · $17.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brite Blaze — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **brite blaze**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 33Competition 37Returns 90Price range 79Avg price 81Brand share 51Review moat 70Quality gap 77
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.94–$27.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****693.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, brite blaze is a $19K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brite blaze market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$26K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#590**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **75%**
- **Out of stock**
- **33.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**22%**
- zmiao42% - JOBON11% - DOUBFIVSY11% - VEXO5% - KOLTEC5% - Kessainely4%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -9.1% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 52.5×
[**Open Trend **](https://flapen.com/research/us/health-household/brite-blaze/trend)
## **Top brite blaze search terms**
- **jobon torch lighter**19K/yr-13.2%1.6% conv. - **jobon lighter**7K/yr+8.6%1.6% conv. - **jobon**4K/yr-4.8%0.5% conv. - **brite blaze lighter**5K/yr+0.0%0.0% conv. - **brite blaze**6K/yr-55.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/brite-blaze/search-terms)
## **Top brite blaze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Packs Butane Torch Lighter Windproof Kitchen Cooking Torch with Safety Lock & Adjustable Jet Flame Refillable Bright Fire Blow Torch for Cooking BBQ Baking Candle Camping (Butane Not Included)**zmiao**$27.30**4.4★176 rev](https://www.amazon.com/dp/B0FKYW9GM4) [2**(Without Butane) Lighter with Punch Triple Firepower Jet Torch Windproof Blue Flame Lighter Gift**JOBON**$14.78**3.7★12 rev](https://www.amazon.com/dp/B08D7F1Q6S) [3**DOUBFIVSY Butane Torch Lighter Refillable Kitchen Cooking Torch with Safety Lock Windproof Adjustable Jet Flame Solar Beam Torch Blow Torch for Baking BBQ Mens Gifts (Without Gas) (Brown)**DOUBFIVSY**$19.39**4.4★1,132 rev](https://www.amazon.com/dp/B095S6WHX8) [4**VEXO-Mini4 Torch Lighter Quad 4 Jet Flame Windproof Butane Refill Portable Lighter for Grill BBQ Candle Camping Gift Idea (Butane NOT Included) (Black)**VEXO**$16.28**4.2★1,416 rev](https://www.amazon.com/dp/B08TQSDGPQ) [5**KOLTEC Butane Torch Outdoor Windproof Cooking Torch Lighter Refillable Adjustable Jet Flame Kitchen Butane Lighter with Safety and Fire Lock Gift Box Package (Gas Not Included) (Carbon)**KOLTEC**$17.49**4.4★778 rev](https://www.amazon.com/dp/B0BR62NFWQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KAMBOLLY Butane Torch Lighter Refillable Gas Lighter Cooking Torch Adjustable Kitchen Torch with Safety Lock - Windproof Jet Flame Blue Fire for Camping Baking BBQ Grill Candle (Gas Not Included)**KAMBOLLY**$18.95**61 rev11mo ago](https://www.amazon.com/dp/B0FBGQ2GKQ) [**2 Packs Butane Torch Lighter Windproof Kitchen Cooking Torch with Safety Lock & Adjustable Jet Flame Refillable Bright Fire Blow Torch for Cooking BBQ Baking Candle Camping (Butane Not Included)**zmiao**$27.30**176 rev11mo ago](https://www.amazon.com/dp/B0FKYW9GM4) [**TBTeek Butane Torch Lighter - Adjustable Jet Flame Lighter Refillable Bright Fire Blow Torch Cooking Lighter with Safety Lock for creme BBQ Baking Candle Camping Gold (Gas Not Included)**TBTeek**$11.94**362 rev1y ago](https://www.amazon.com/dp/B0F221KD2D) [**DOUBFIVSY Butane Torch Lighter 60 Rotatable Refillable Kitchen Cooking Torch Windproof Adjustable Flame Lighter with Fire Lock for Baking Creme Brulee BBQ Butane is Not Included (Colorful)**DOUBFIVSY**$17.38**97 rev1y ago](https://www.amazon.com/dp/B0F269BJZF) [**Torch Lighters Butane Refillable Mini Fire Torch Candle Lighter**VVAY**$12.16**122 rev1y ago](https://www.amazon.com/dp/B0DZ6R1GS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOUBFIVSY Butane Torch Lighter Refillable Kitchen Cooking Torch with Safety Lock Windproof Adjustable Jet Flame Solar Beam Torch Blow Torch for Baking BBQ Mens Gifts (Without Gas) (Brown)**DOUBFIVSY**$19.39**4.4★**▲ 195%**](https://www.amazon.com/dp/B095S6WHX8) [**Butane Torch Lighter Windproof Refillable Kitchen Cooking Torch Adjustable Flame Solar Beam Blow Torch with Safety Lock for Candle Camping BBQ (Not Included Butane Gas) (Gold)**Kessainely**$16.12**4.4★**▲ 159%**](https://www.amazon.com/dp/B0DK156WNF) [**KOLTEC Butane Torch Outdoor Windproof Cooking Torch Lighter Refillable Adjustable Jet Flame Kitchen Butane Lighter with Safety and Fire Lock Gift Box Package (Gas Not Included) (Carbon)**KOLTEC**$17.49**4.4★**▲ 158%**](https://www.amazon.com/dp/B0BR62NFWQ) [**KAMBOLLY Butane Torch Lighter Refillable Gas Lighter Cooking Torch Adjustable Kitchen Torch with Safety Lock - Windproof Jet Flame Blue Fire for Camping Baking BBQ Grill Candle (Gas Not Included)**KAMBOLLY**$18.95**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FBGQ2GKQ) [**TBTeek Butane Torch Lighter - Adjustable Jet Flame Lighter Refillable Bright Fire Blow Torch Cooking Lighter with Safety Lock for creme BBQ Baking Candle Camping Gold (Gas Not Included)**TBTeek**$11.94**4.3★**▲ 66%**](https://www.amazon.com/dp/B0F221KD2D)
**~~View all trending →~~**
## **What buyers say about brite blaze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“good deal”*
**Quality-Overall**11%
*“Durable build quality as well”*
**Advertised Vs Actual Product**9%
*“Performed as advertised”*
**Weight Light**7%
*“Really enjoyable lighter”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**6%
*“works great”*
**Fire Resistance**5%
*“Great for pit fires”*
**Strength**4%
*“This little lighter is powerful”*
**Adjustability/Rotatability/Reclining**4%
*“adjustable”*
**Design-Overall**4%
*“These are by far the best design Ive encountered and Ive seen a couple of these here and there”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Not powerful enough”*
**Quality-Overall**13%
*“Poor quality”*
**Durability**12%
*“broke after a month”*
**Size-Overall**10%
*“This lighter is very disappointing the flame doesnt get very big at all”*
**Leak-Proof**6%
*“I thought it were leaking”*
**Flammable**6%
*“It will burn through a soda can”*
**Value For Money**6%
*“It cost me that much gas just to take it someplace to have a dropped off”*
**Ease Of Use**4%
*“Hard to fill”*
**Refills-Overall**4%
*“Does not refill quickly”*
**Advertised Vs Actual Product**3%
*“It does not charge with the USB charger on the side the advertiser falsely advertise this product so I wont be purchasing it again”*
### **Top return reasons **
**Functionality-Overall**32%
**Size-Overall**15%
**Advertised Vs Actual Product**13%
**Leak-Proof**7%
**Defective Material/Parts**5%
**Value For Money**4%
**Refills-Overall**4%
**Flammable**3%
**Weight Light**2%
**Material Quality**2%
## **Common questions**
- **Is brite blaze profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the brite blaze niche?**
- 13 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in brite blaze?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for brite blaze peak?**
- Demand peaks in Nov–Dec; the busiest month runs 52.5× the quietest.
- **What does it cost to enter the brite blaze niche?**
- Listings span $11.94–$27.30; the average listing price is $17.30 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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