---
title: "Trend — breathlace - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/breathlace/trend"
last_updated: "2026-08-10T15:31:14.522Z"
locale: en
meta:
  description: "Niche score 53/100 · $6K/yr market · 23K searches/yr · $17.69 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $6K/yr market · 23K searches/yr · $17.69 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — breathlace - Flapen"
---

# **breathlace**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a small market ($6K/yr) keeps it on the watch list.

Market size 2Growth 22Conversion 18Competition 80Returns 83Price range 79Avg price 82Brand share 51Review moat 90Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****207.32**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.69**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****$8.82–$38.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$6K**

$6K/yr · 23K searches

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend