---
title: "Breathlace — $6K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/breathlace"
last_updated: "2026-08-10T09:13:17.731Z"
locale: en
meta:
description: "Niche score 53/100 · $6K/yr market · 23K searches/yr · $17.69 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $6K/yr market · 23K searches/yr · $17.69 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Breathlace — $6K/yr Amazon US Niche (2026) - Flapen"
---
# **breathlace**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a small market ($6K/yr) keeps it on the watch list.
Market size 2Growth 22Conversion 18Competition 80Returns 83Price range 79Avg price 82Brand share 51Review moat 90Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****207.32**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.69**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$8.82–$38.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 23K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, breathlace is a $6K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breathlace market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$13K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,951**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**25%**
- ASTOFLI24% - Generic23% - Quany Life8% - Daursul7% - LAMKHOO6% - hooppoo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/breathlace/trend)
## **Top breathlace search terms**
- **anti smoking necklace**6K/yr+6.1%2.4% conv. - **quit vaping necklace**5K/yr-24.9%1.5% conv. - **breathlace**3K/yr-17.4%0.9% conv. - **anti vape necklace**2K/yr+13.3%1.2% conv. - **breathlace necklace**1K/yr+25.2%0.2% conv. - **vaping necklace**2K/yr-4.2%0.7% conv. - **anti vaping necklace**1K/yr+7.0%0.0% conv. - **stop vaping necklace**2K/yr-30.2%2.7% conv. - **breathless necklace**298/yr-10.0%0.0% conv. - **antivape necklace**54/yr-38.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/breathlace/search-terms)
## **Top breathlace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1806%$3609%$54012%$7201101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mindfulness Breathing Necklace Stress Relief Pendant Stainless Steel Anxiety Breathe Necklace for Women Men (Rotundity Steel)**Generic**$8.94**3.9★853 rev](https://www.amazon.com/dp/B0CS8WWPZD) [2**Quit Smoking Necklace with Fidget Ring & Mint Pods BreathHalo Stop Smoking Aid Device for Stress Anxiety & Mindful Breathing Wearable Breathing Necklace for Fidget Relief & Smoking Cessation**Quany Life**$12.69**3.8★249 rev](https://www.amazon.com/dp/B0G1SMBGCL) [3**ASTOFLI Anti Smoking Breathing Necklace - Adjustable Quit Anxiety Necklaces for Women Stop Smoking Breathe Free with Filter Flavored Breathing Necklace with Resistance Smokeless Fidget Relief Whistle**ASTOFLI**$21.22**3.4★151 rev](https://www.amazon.com/dp/B0G1M73GWS) [4**Daursul Breathing Necklace with Cotton Core Nicotine-Free Oral Fixation Alternative Replaceable Cotton Filters Stress Relief Breathing Pendant for Quitting Habits (Gold+2 Flavor Packs with)**Daursul**$19.84**3.6★14 rev](https://www.amazon.com/dp/B0GHR2C4MV) [5**Generic Anxiety Breathe Easy Necklace Mindfulness Breathing Necklace Breathlace Stainless Steel Pendant for Natural Calm & Stress Relief (Silver T)**Generic**$9.38**3.9★680 rev](https://www.amazon.com/dp/B0CWRVP3P4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anxiety Breathing Necklace with Resistance Portable Breathlace for Anxiety Relief & Meditation Includes 4 pcs Flavoured Replacement Filters for Calm Focus & Mindful Relaxation(Black)**Cyanslen**$17.94**6 rev2mo ago](https://www.amazon.com/dp/B0GY4PQ3SY) [**Hampton Distribution Anxiety Breathe Easy Necklace Breathing Necklace for Stress & Anxiety Relief Stainless Steel Anxiety Necklace Breathe Free**Hampton Distribution**$9.44**8 rev5mo ago](https://www.amazon.com/dp/B0GLTLVFDW) [**Daursul Breathing Necklace with Cotton Core Nicotine-Free Oral Fixation Alternative Replaceable Cotton Filters Stress Relief Breathing Pendant for Quitting Habits (Gold+2 Flavor Packs with)**Daursul**$19.84**14 rev5mo ago](https://www.amazon.com/dp/B0GHR2C4MV) [**VITABONA Breathing Necklace for Anxiety Adults - Adjustable Air Outlet Breathe Necklaces with Natural Flavored - Breath Free Stress Relief Device with Flavor - Meditation Gifts for Women Men**VITABONA**$19.43**53 rev5mo ago](https://www.amazon.com/dp/B0GGZ83MPR) [**GLOMGORGE Breathing Necklace with Chewable Silicone Nozzle Breathe Free Necklace with Resistance to Quit Bad Habit Stress Relief Meditation & Relaxation Mindful Breathefree Calm Tool Black**GLOMGORGE**$20.22**28 rev6mo ago](https://www.amazon.com/dp/B0GBWR1JCT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anxiety Breathing Necklace with Resistance Portable Breathlace for Anxiety Relief & Meditation Includes 4 pcs Flavoured Replacement Filters for Calm Focus & Mindful Relaxation(Black)**Cyanslen**$17.94**5.0★**▲ 238%**](https://www.amazon.com/dp/B0GY4PQ3SY) [**Hampton Distribution Anxiety Breathe Easy Necklace Breathing Necklace for Stress & Anxiety Relief Stainless Steel Anxiety Necklace Breathe Free**Hampton Distribution**$9.44**4.0★**▲ 238%**](https://www.amazon.com/dp/B0GLTLVFDW) [**Breathe Free Necklace 7 Flavors Nicotine Free Quit Smoking Inhaler Flavored Air Inhaler Oral Fixation Aid Breathing Necklace for Anxiety Relief Reusable Stop Vaping Gift**cbcxaok**$25.28**3.2★**▲ 178%**](https://www.amazon.com/dp/B0FPWYYSWQ) [**hooppoo Quit Smoking Necklace Anxiety Relief Breathing Inhaler with Essential Oil Pad - Aromatherapy Diffuser Pendant for Smokers Stainless Steel Necklace for Women & Men (Silver)**hooppoo**$11.48**3.9★**▲ 169%**](https://www.amazon.com/dp/B0FNCTWBWM) [**VITABONA Breathing Necklace for Anxiety Adults - Adjustable Air Outlet Breathe Necklaces with Natural Flavored - Breath Free Stress Relief Device with Flavor - Meditation Gifts for Women Men**VITABONA**$19.43**3.3★**▲ 168%**](https://www.amazon.com/dp/B0GGZ83MPR)
**~~View all trending →~~**
## **What buyers say about breathlace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**11%
*“The flavor is extremely potent”*
**Breathability**10%
*“it freshen the breath”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**9%
*“Excellent product”*
**Stress/Anxiety**7%
*“it has helped me a lot with my anxiety”*
**Value For Money**4%
*“Worth it”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**4%
*“simple and calming”*
**Strength**4%
*“Powerful Necklace”*
**Design-Overall**4%
*“The design is simple”*
### **What buyers complain about **
**Flavor**19%
*“Very weak flavor”*
**Functionality-Overall**14%
*“Didn't help at all”*
**Value For Money**9%
*“Not Worth it”*
**Taste-Overall**8%
*“Does not taste good”*
**Quality-Overall**6%
*“Absolutely Terrible”*
**Durability**6%
*“comes off easily”*
**Smell**5%
*“The scent is absolutely awful”*
**Advertised Vs Actual Product**4%
*“Not as Advertised”*
**Size-Overall**4%
*“Chain is short”*
**Ease Of Use**2%
*“its not easy as it seems”*
### **Top return reasons **
**Functionality-Overall**22%
**Advertised Vs Actual Product**14%
**Flavor**10%
**Size-Overall**10%
**Breathability**5%
**Taste-Overall**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Smell**3%
**Durability**2%
## **Common questions**
- **Is breathlace profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 38 tracked products. 12 of 26 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the breathlace niche?**
- 19 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in breathlace?**
- Top complaints mined from reviews: Flavor, Functionality-Overall, Value For Money. The return rate is 1.6%.
- **When does demand for breathlace peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the breathlace niche?**
- Listings span $8.82–$38.80; the average listing price is $17.69 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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