---
title: "Search terms — breathalyzer - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/breathalyzer/search-terms"
last_updated: "2026-08-10T13:22:50.952Z"
locale: en
meta:
  description: "Niche score 64/100 · $7.5M/yr market · 2.2M searches/yr · $44.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $7.5M/yr market · 2.2M searches/yr · $44.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — breathalyzer - Flapen"
---

# **breathalyzer**

**Launch it**

A $7.5M/yr market growing +14.9% this quarter with returns at 1.9% — clears our launch bar.

Market size 100Growth 44Conversion 78Competition 31Returns 77Price range 74Avg price 95Brand share 20Review moat 45Quality gap 97

**Market size**

**Incredible****$7.5M**

$7.5M/yr · 2.2M searches

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$44.58**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$13.98–$128.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,984.11**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms