---
title: "Brass — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/brass"
last_updated: "2026-08-10T12:06:52.935Z"
locale: en
meta:
description: "Niche score 51/100 · $2.4M/yr market · 684K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $2.4M/yr market · 684K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brass — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **brass**
**Worth a look**
Shows searches that convert (15.5% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 95Growth 23Conversion 97Competition 0Returns 97Price range 84Avg price 93Brand share 0Review moat 24Quality gap 42
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 684K searches
**Avg price**
**Great****$22.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.97–$75.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,414.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brass is a $2.4M/yr Amazon United States market (684K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass market data**
- **Units sold / yr**
- **100K–125K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$2.2M–$2.8M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Brasso80% - Roxley Games8% - HOPE'S7% - CMVFYL5%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -5.0% search growth over the last 90 days.
13K8KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/brass/trend)
## **Top brass search terms**
- **brasso brass cleaner and polish**160K/yr+10.5%22.4% conv. - **brasso**182K/yr-11.4%21.6% conv. - **brass**183K/yr-13.6%0.1% conv. - **brass birmingham board game**44K/yr+16.5%2.0% conv. - **brasso metal polish**29K/yr-23.9%17.2% conv. - **brass birmingham**17K/yr-7.4%2.6% conv. - **brass board game**12K/yr-7.1%1.1% conv. - **brasso cleaner and polish**7K/yr+20.1%19.1% conv. - **brasso brass cleaner**14K/yr-20.0%16.7% conv. - **brasso polish**8K/yr+59.2%15.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/brass/search-terms)
## **Top brass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$474K40%$947K60%$1.4M80%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brasso Multi-Purpose Metal Polish 8 oz**Brasso**$4.97**4.6★21,307 rev](https://www.amazon.com/dp/B00D600PLA) [2**Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players**Roxley Games**$75.08**4.7★1,616 rev](https://www.amazon.com/dp/1988884047) [3**HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1**HOPE'S**$10.06**4.4★3,591 rev](https://www.amazon.com/dp/B0007NP5F0) [4**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.74**4.6★845 rev](https://www.amazon.com/dp/B0CJMH3KS7) [5**Brasso Metal Polish Wadding 75g**Brasso**$13.79**4.2★4,713 rev](https://www.amazon.com/dp/B00BE27CYK)
### **Newest**
by launch date
[**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.74**845 rev2y ago](https://www.amazon.com/dp/B0CJMH3KS7) [**Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players**Roxley Games**$75.08**1,616 rev8y ago](https://www.amazon.com/dp/1988884047) [**Brasso Metal Polish Wadding 75g**Brasso**$13.79**4,713 rev13y ago](https://www.amazon.com/dp/B00BE27CYK) [**Brasso Multi-Purpose Metal Polish 8 oz**Brasso**$4.97**21,307 rev20y ago](https://www.amazon.com/dp/B00D600PLA) [**HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1**HOPE'S**$10.06**3,591 rev22y ago](https://www.amazon.com/dp/B0007NP5F0)
### **Trending**
90-day click momentum
[**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.74**4.6★**▲ 316%**](https://www.amazon.com/dp/B0CJMH3KS7) [**Brasso Multi-Purpose Metal Polish 8 oz**Brasso**$4.97**4.6★**— 4%**](https://www.amazon.com/dp/B00D600PLA) [**HOPES Brass Polish and Cleaner - Protective Tarnish Remover - Great Brass Copper Chrome and Sterling Silver Polish - Polisher for Home Decor Music Instruments and Jewelry 8 Fl Oz Pack of 1**HOPE'S**$10.06**4.4★**— 7%**](https://www.amazon.com/dp/B0007NP5F0) [**Roxley Games Brass: Birmingham Critically Acclaimed Economic Strategy Game for 24 Players**Roxley Games**$75.08**4.7★**▼ 27%**](https://www.amazon.com/dp/1988884047) [**Brasso Metal Polish Wadding 75g**Brasso**$13.79**4.2★**▼ 40%**](https://www.amazon.com/dp/B00BE27CYK)
## **What buyers say about brass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**15%
*“Works beautifully”*
**Quality-Overall**15%
*“Better than other brands”*
**Ease Of Cleaning**14%
*“It has great cleaning power”*
**Advertised Vs Actual Product**10%
*“Product worked as advertised”*
**Ease Of Use**9%
*“Ease of use”*
**Brightness/Shine/Glow**8%
*“Great shine”*
**Value For Money**4%
*“Price great”*
**Stitch/Finish/Polish**4%
*“This Brasso cleaner is Excellent it polish up real good”*
**Smell**3%
*“The smell is so very strong”*
**Strength**2%
*“it is very strong”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Didn't work for me”*
**Ease Of Cleaning**17%
*“Takes more time to clean than other products”*
**Smell**7%
*“The smell is so overwhelming like ammonia or bleach”*
**Metal Quality**5%
*“This stuff is terrible on brass”*
**Ease Of Use**5%
*“not easy to use”*
**De-Grease**4%
*“Either I didn't use enough elbow grease or this just doesn't work very well”*
**Quality-Overall**3%
*“Not as good as they say”*
**Value For Money**3%
*“It also was very expensive”*
**Stain Resistance**2%
*“still does not remove all tarnish”*
**Rusts/Corrodes**2%
*“Not so great for heavily tarnished brass”*
### **Top return reasons **
**Size-Overall**37%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Color**5%
**Value For Money**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Width**2%
**Length**2%
**Quality-Overall**2%
## **Common questions**
- **Is brass profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 5 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the brass niche?**
- 4 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brass?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Smell. The return rate is 0.6%.
- **What does it cost to enter the brass niche?**
- Listings span $4.97–$75.08; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 6,414 reviews — the moat a new listing must climb.
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