---
title: "Search terms — branch basics laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/branch-basics-laundry-detergent/search-terms"
last_updated: "2026-08-10T12:14:02.182Z"
locale: en
meta:
  description: "Niche score 62/100 · $8.0M/yr market · 2.5M searches/yr · $30.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $8.0M/yr market · 2.5M searches/yr · $30.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — branch basics laundry detergent - Flapen"
---

# **branch basics laundry detergent**

**Launch it**

A $8.0M/yr market growing +4.2% this quarter with returns at 0.5% — clears our launch bar.

Market size 100Growth 30Conversion 90Competition 65Returns 98Price range 94Avg price 95Brand share 0Review moat 23Quality gap 32

**Market size**

**Incredible****$8.0M**

$8.0M/yr · 2.5M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.93–$83.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,277.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms