---
title: "Search terms — boutique - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/boutique/search-terms"
last_updated: "2026-08-10T15:11:02.835Z"
locale: en
meta:
  description: "Niche score 52/100 · $48K/yr market · 25K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $48K/yr market · 25K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — boutique - Flapen"
---

# **boutique**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 12Growth 66Conversion 79Competition 37Returns 98Price range 74Avg price 95Brand share 4Review moat 33Quality gap 62

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.02**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.07–$40.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+45.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,154.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$48K**

$48K/yr · 25K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms