---
title: "Boron — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/boron"
last_updated: "2026-08-10T13:09:40.107Z"
locale: en
meta:
description: "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boron — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **boron**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 22Conversion 95Competition 27Returns 100Price range 66Avg price 76Brand share 49Review moat 42Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.3M searches
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.07–$34.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,334.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boron is a $2.6M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boron market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.3M–$3.1M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**33**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**20%**
- Nutricost25% - Pure Encapsulations15% - Horbäach14% - Pure Therapro Rx13% - NOW Foods9% - Micro Ingredients4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/boron/trend)
## **Top boron search terms**
- **boron**598K/yr-6.0%12.9% conv. - **boron supplement for men**313K/yr-13.8%13.2% conv. - **boron supplements**126K/yr-10.3%11.3% conv. - **boron supplement for women**86K/yr-16.6%8.1% conv. - **boron glycinate**43K/yr+6.9%10.5% conv. - **boro**30K/yr+125.9%0.9% conv. - **boron supplement**32K/yr+14.1%9.5% conv. - **boron 10mg**16K/yr+1.9%13.5% conv. - **boron citrate**15K/yr+28.6%8.8% conv. - **boron 6mg**11K/yr-22.7%11.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/boron/search-terms)
## **Top boron products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$262K20%$524K30%$785K40%$1.0M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Boron Capsules 10mg 240 Vegetarian Capsules Gluten Free**Nutricost**$16.87**4.7★2,010 rev](https://www.amazon.com/dp/B0BBY9TXSB) [2**Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules**Pure Encapsulations**$13.54**4.6★2,251 rev](https://www.amazon.com/dp/B003PR0U7I) [3**Horbach Triple Boron Complex 6 mg Supplement | 300 Tablets**Horbäach**$10.13**4.6★5,666 rev](https://www.amazon.com/dp/B083JLLS1S) [4**Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules**Pure Therapro Rx**$17.54**4.7★2,423 rev](https://www.amazon.com/dp/B08ZC8L2NH) [5**NOW Supplements Boron 3 mg (Bororganic Glycine) Structural Support* 250 Veg Capsules**NOW Foods**$10.68**4.6★5,692 rev](https://www.amazon.com/dp/B00093D2NU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients Triple Boron Complex 10mg Per Serving 360 Softgels with MCT Oil | Boron Supplement for Men & Women | Boron Glycinate Citrate & Aspartate Triple Action Formula | Non-GMO Gluten Free**Micro Ingredients**$18.82**87 rev6mo ago](https://www.amazon.com/dp/B0GDS2LSPR) [**Boron 10mg 300 Softgels with MCT Oil | High Absorption | Triple Action Boron Supplement for Men & Women | Glycinate Citrate & Aspartate Complex | Trace Minerals for Hormone Bone & Joint Support**NatureBell**$14.71**386 rev1y ago](https://www.amazon.com/dp/B0F11Z2BLQ) [**Boron Supplement For Men With Tongkat Ali - Vitamin D3 Zinc Picolinate 30mg Longjack Tongkat Ali For Men - Boron Citrate 10mg For Mens Health - Non GMO Gluten Free No Allergens - 60 Count**Left Coast Performance**$17.74**370 rev1y ago](https://www.amazon.com/dp/B0DD1HBNK4) [**Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue**Vitamatic**$13.78**411 rev2y ago](https://www.amazon.com/dp/B0CZM9H6K9) [**Global Healing Boron Supplement for Men and Women - 5 mg (2 Oz)**Global Healing Center**$34.05**218 rev2y ago](https://www.amazon.com/dp/B0CVJZM9KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Micro Ingredients Triple Boron Complex 10mg Per Serving 360 Softgels with MCT Oil | Boron Supplement for Men & Women | Boron Glycinate Citrate & Aspartate Triple Action Formula | Non-GMO Gluten Free**Micro Ingredients**$18.82**4.6★**▲ 185%**](https://www.amazon.com/dp/B0GDS2LSPR) [**NOW Foods Supplements Boron 3 mg (Bororganic Glycine) Structural Support* 100 Veg Capsules**NOW Foods**$5.52**4.6★**▲ 83%**](https://www.amazon.com/dp/B00C0BTJGS) [**Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules**Pure Therapro Rx**$17.54**4.7★**▲ 53%**](https://www.amazon.com/dp/B08ZC8L2NH) [**THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules**THORNE**$23.04**4.6★**▲ 11%**](https://www.amazon.com/dp/B003JJRNLS) [**Horbach Triple Boron Complex 6 mg Supplement | 300 Tablets**Horbäach**$10.13**4.6★**▲ 11%**](https://www.amazon.com/dp/B083JLLS1S)
**~~View all trending →~~**
## **What buyers say about boron**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“capsules are good quality”*
**Vitamin**7%
*“Great vitamin”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**6%
*“affordable”*
**Joint Pain**6%
*“Improved joint comfort”*
**Ease Of Chewing/Swallowing**5%
*“It is triple-action complex that's encased in MCT oil to make it easier to swallow, unflavored, and no aftertaste”*
**Minerals**4%
*“Providing adequate minerals”*
**Dosage**4%
*“the dosage is convenient”*
**Hormonal Balance**4%
*“Great option for hormone health”*
**Efficiency**3%
*“Highly effective and dependable”*
### **What buyers complain about **
**Dosage**7%
*“Not for Daily Use for Me”*
**Acid Regulator/Stomach Ache Relief**7%
*“Its hurting my stomach really badly”*
**Functionality-Overall**6%
*“Does not work to me”*
**Sleep Quality**4%
*“It also doesn't keep me up at night taking it around that time”*
**Value For Money**4%
*“Expensive”*
**Ingredients-Overall**4%
*“Why use these Cheap Harmful Ingredients”*
**Side Effects**4%
*“Honestly it really upsets my stomach”*
**Size-Overall**4%
*“It is a very small”*
**Allergies**3%
*“Found significant redness +irritation of lining of stomach”*
**Nutritional Content**3%
*“WHY would a supplement company use this in a health supplement”*
### **Top return reasons **
**Functionality-Overall**50%
**Dosage**25%
**Age Suitability**25%
## **Common questions**
- **Is boron profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the boron niche?**
- 15 brands and 33 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in boron?**
- Top complaints mined from reviews: Dosage, Acid Regulator/Stomach Ache Relief, Functionality-Overall. The return rate is 0.0%.
- **When does demand for boron peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the boron niche?**
- Listings span $5.07–$34.05; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 2,335 reviews — the moat a new listing must climb.
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