---
title: "Search terms — borage oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/borage-oil/search-terms"
last_updated: "2026-08-10T21:51:48.584Z"
locale: en
meta:
  description: "Niche score 59/100 · $155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — borage oil - Flapen"
---

# **borage oil**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 21Conversion 73Competition 57Returns 99Price range 89Avg price 95Brand share 79Review moat 71Quality gap 48

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.95–$78.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****667.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$155K**

$155K/yr · 97K searches

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

## Search terms