---
title: "Borage Oil — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/borage-oil"
last_updated: "2026-08-06T19:39:54.993Z"
locale: en
meta:
description: "Niche score 59/100 · $155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Borage Oil — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **borage oil**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 21Conversion 73Competition 57Returns 99Price range 89Avg price 95Brand share 79Review moat 71Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.95–$78.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****667.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$155K**
$155K/yr · 97K searches
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, borage oil is a $155K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **borage oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$237K–$297K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#2,157**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**39%**
- NOW Foods27% - Cliganic9% - Pure Encapsulations8% - Carlyle7% - Horbäach6% - Bella Terra Oils5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/borage-oil/trend)
## **Top borage oil search terms**
- **borage oil**60K/yr-4.7%8.8% conv. - **borage oil supplements**20K/yr-23.6%10.4% conv. - **borage seed oil**7K/yr+6.2%6.3% conv. - **borage oil organic**4K/yr+1.9%3.7% conv. - **borage oil capsules**4K/yr-6.5%6.7% conv. - **borage oil for skin**3K/yr-24.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/borage-oil/search-terms)
## **Top borage oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$19K16%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 120 Softgels**NOW Foods**$21.27**4.6★1,590 rev](https://www.amazon.com/dp/B0013OQIX0) [2**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels**NOW Foods**$11.97**4.6★1,590 rev](https://www.amazon.com/dp/B000J09XMC) [3**Cliganic Organic Borage Seed Oil for Face 100% Pure (1oz) - Natural Non-GMO Cold Pressed**Cliganic**$9.95**4.3★180 rev](https://www.amazon.com/dp/B0C4JKSK87) [4**Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules**Pure Encapsulations**$36.48**4.5★132 rev](https://www.amazon.com/dp/B0064RBSLI) [5**Carlyle Borage Oil Supplement | 2000mg | 200 Softgel Capsules**Carlyle**$18.96**4.7★231 rev](https://www.amazon.com/dp/B0CGMFFYV2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)**Botanical Beauty**$12.90**20 rev1mo ago](https://www.amazon.com/dp/B0H5765TCL) [**BulkSupplements.com Borage Oil Softgels - Gamma Linolenic Acid Supplement Borage Oil Supplements Borage Oil 1000mg - Gluten Free 1 Softgel per Serving 180 Count (Pack of 1)**BulkSupplements**$23.89**73 rev2y ago](https://www.amazon.com/dp/B0CVJ1Z5YX) [**Carlyle Borage Oil Supplement | 2000mg | 200 Softgel Capsules**Carlyle**$18.96**231 rev2y ago](https://www.amazon.com/dp/B0CGMFFYV2) [**Cliganic Organic Borage Seed Oil for Face 100% Pure (1oz) - Natural Non-GMO Cold Pressed**Cliganic**$9.95**180 rev3y ago](https://www.amazon.com/dp/B0C4JKSK87) [**NEW ROOTS HERBAL Borage Oil Supplement 1200 mg | Organic Borage Seed Oil Cold-Pressed (90 softgels) GLA Supplement (264mg) with Linoleic Acid (444mg) | 100% Hexane-Free**NEW ROOTS HERBAL**$33.61**126 rev4y ago](https://www.amazon.com/dp/B09BDGQ7WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)**Botanical Beauty**$12.90**4.9★**▲ 311%**](https://www.amazon.com/dp/B0H5765TCL) [**NEW ROOTS HERBAL Borage Oil Supplement 1200 mg | Organic Borage Seed Oil Cold-Pressed (90 softgels) GLA Supplement (264mg) with Linoleic Acid (444mg) | 100% Hexane-Free**NEW ROOTS HERBAL**$33.61**3.9★**▲ 70%**](https://www.amazon.com/dp/B09BDGQ7WH) [**Designs for Health GLA Softgels - Borage Oil Pills 240mg Gamma Linolenic Acid from Borage Seed - Non-GMO Supplement May Promote Healthy Skin + Hormonal Balance for Women (60 Softgels)**Designs for Health**$47.70**4.4★**▲ 69%**](https://www.amazon.com/dp/B000RGC0GY) [**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels**NOW Foods**$11.97**4.6★**▲ 59%**](https://www.amazon.com/dp/B000J09XMC) [**Dr Joe Lab Borage Seed Oil - 8 oz - Pure Cold Pressed Non-GMO Carrier Oil for Skin Hair Nails Body Beard Face High GLA - All Skin and Hair Types - Packaging May Vary**Dr Joe Lab**$24.88**4.8★**▲ 57%**](https://www.amazon.com/dp/B08M5QW8LX)
**~~View all trending →~~**
## **What buyers say about borage oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“High quality supplement”*
**Efficiency**8%
*“seems to be effective”*
**Itch Relief**5%
*“Really helps with itchy skin”*
**Ingredients-Overall**5%
*“You chloesterol will thank you, your skin and hair will thank you as well”*
**Side Effects**4%
*“I purchased this supplement after hearing that borage oil may help with menstrual discomfort and women's health”*
**Regulates Digestion**4%
*“Has worked well for me with digestive benefits”*
**Satisfaction/Pleasure**4%
*“Great results”*
**Temperature Control**4%
*“It totally helped with temperature regulation after doorstep delivery as we are going through a very unusual heat wave”*
**Value For Money**4%
*“it appears to be the best price per caplet”*
**Joint Pain**4%
*“This helps so much with joint pain”*
### **What buyers complain about **
**Smell**21%
*“Smells fishy”*
**Allergies**17%
*“I was extremely allergic”*
**Advertised Vs Actual Product**6%
*“demanding an answer to why this false advertising is occurring”*
**Value For Money**6%
*“Cheap bargain like prices dont mean youre actually getting a good deal”*
**Vegan/Organic**4%
*“Was NOT organic”*
**Dosage**3%
*“I could not take”*
**Acid Regulator/Stomach Ache Relief**3%
*“They upset my stomach really bad”*
**Contamination**2%
*“Lead contaminate product”*
**Oily/Greasy**2%
*“Not good oil for face and neck”*
**Heating**2%
*“Its winter here in CO, btw, so its definitely not heated together at my end”*
### **Top return reasons **
**Smell**26%
**Advertised Vs Actual Product**21%
**Oily/Greasy**15%
**Leak-Proof**13%
**Functionality-Overall**5%
**Ingredients-Overall**5%
**Size-Overall**4%
**Product Condition**3%
**Suitability Combination Skin**3%
**Ethical Trade/Fair Trade**3%
## **Common questions**
- **Is borage oil profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the borage oil niche?**
- 23 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in borage oil?**
- Top complaints mined from reviews: Smell, Allergies, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for borage oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the borage oil niche?**
- Listings span $9.95–$78.13; the average listing price is $23.74 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.
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