---
title: "Bone Broth Collagen Powder — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bone-broth-collagen-powder"
last_updated: "2026-08-10T12:17:28.957Z"
locale: en
meta:
description: "Niche score 45/100 · $120K/yr market · 103K searches/yr · $33.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $120K/yr market · 103K searches/yr · $33.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bone Broth Collagen Powder — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **bone broth collagen powder**
**Skip it**
Soft demand (-11.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 43Competition 20Returns 100Price range 94Avg price 95Brand share 22Review moat 27Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.16–$64.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$120K**
$120K/yr · 103K searches
**Review moat**
**Okay****3,836.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bone broth collagen powder is a $120K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth collagen powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$100K–$134K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**6%**
- Vitauthority36% - Bare Bones20% - Ancient Nutrition16% - Paradise Naturals16% - Anthony's4% - Country Farms3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Aug, Sep · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/health-household/bone-broth-collagen-powder/trend)
## **Top bone broth collagen powder search terms**
- **bone broth collagen**43K/yr+2.3%2.6% conv. - **bone broth collagen powder**26K/yr-19.6%2.4% conv. - **collagen bone broth**11K/yr-18.3%2.1% conv. - **bone broth collagen protein powder**8K/yr-21.9%1.9% conv. - **bone broth with collagen**7K/yr-12.8%2.4% conv. - **collagen broth**4K/yr-34.7%2.0% conv. - **bone broth with collagen and protein**3K/yr-26.0%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/bone-broth-collagen-powder/search-terms)
## **Top bone broth collagen powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitauthority Bone Broth Collagen Delicious Chicken Noodle Flavored - Packed with 16g of Protein & Types I II III - Nourishes Skin Hair Nails Joints & Gut - Beef BoneBroth**Vitauthority**$31.70**4.2★284 rev](https://www.amazon.com/dp/B0CSTFNFD2) [2**Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints**Paradise Naturals**$19.80**4.3★1,635 rev](https://www.amazon.com/dp/B0BDKBL2K1) [3**Bare Bones Beef Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Rich Savory on-the-go 16 Pack**Bare Bones**$24.60**4.5★7,834 rev](https://www.amazon.com/dp/B07T15BBGP) [4**Ancient Nutrition Collagen Powder Bone Broth Collagen Vanilla Hydrolyzed Multi Collagen Peptides Supports Skin and Nails Joint Supplement 30 Servings 18.3oz**Ancient Nutrition**$45.30**4.5★1,534 rev](https://www.amazon.com/dp/B01N6AYQ9D) [5**Bone Broth Collagen Powder 16g Collagen Protein per Serving Supports Joints Skin Nails & Gut Health Made from Real Beef Bone Broth Savory Collagen for Hot Water Soups & Stews Beef Flavored 15 Servings**Vitauthority**$33.83**3.6★62 rev](https://www.amazon.com/dp/B0DWXXXPHD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide**Bare Bones**$23.96**194 rev4mo ago](https://www.amazon.com/dp/B0GQD7Q6LN) [**Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack**Bare Bones**$23.86**508 rev6mo ago](https://www.amazon.com/dp/B0GF3S9FP7) [**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.61**6,119 rev7mo ago](https://www.amazon.com/dp/B0G54F8JXS) [**NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB**NAKED**$39.83**377 rev1y ago](https://www.amazon.com/dp/B0F3PFC993) [**Bone Broth Collagen Powder 16g Collagen Protein per Serving Supports Joints Skin Nails & Gut Health Made from Real Beef Bone Broth Savory Collagen for Hot Water Soups & Stews Beef Flavored 15 Servings**Vitauthority**$33.83**62 rev1y ago](https://www.amazon.com/dp/B0DWXXXPHD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bare Bones Bone Broth Powder Packets Variety Pack | 5 g Collagen | 10 g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack + Recipe Guide**Bare Bones**$23.96**4.4★**▲ 256%**](https://www.amazon.com/dp/B0GQD7Q6LN) [**Bare Bones Classic Chicken Bone Broth Instant Powdered Mix Packets | 5g Collagen | 10g Protein | Keto & Paleo Friendly | No Artificial Flavors | Non-GMO Gluten-Free Dairy-Free on-the-go 16 Pack**Bare Bones**$23.86**3.9★**▲ 128%**](https://www.amazon.com/dp/B0GF3S9FP7) [**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.61**4.4★**▲ 123%**](https://www.amazon.com/dp/B0G54F8JXS) [**NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB**NAKED**$39.83**4.2★**▲ 47%**](https://www.amazon.com/dp/B0F3PFC993) [**Ancient Nutrition Collagen Powder Bone Broth Collagen Vanilla Hydrolyzed Multi Collagen Peptides Supports Skin and Nails Joint Supplement 30 Servings 18.3oz**Ancient Nutrition**$45.30**4.5★**▲ 15%**](https://www.amazon.com/dp/B01N6AYQ9D)
**~~View all trending →~~**
## **What buyers say about bone broth collagen powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“No weird taste AT ALL”*
**Quality-Overall**12%
*“Good product, been using it for years”*
**Solubility**10%
*“Mixes easily”*
**Nutritional Content**9%
*“Great protein supplement”*
**Flavor**7%
*“Mild flavor”*
**Blend/Ratio**4%
*“Blends well”*
**Value For Money**4%
*“Good value”*
**Joint Pain**4%
*“It helps my joint pain immensely”*
**Ease Of Use**3%
*“Easy to use”*
**Calcium**2%
*“Effective Collagen supplement”*
### **What buyers complain about **
**Taste-Overall**31%
*“Not so tasty”*
**Flavor**12%
*“flavor is a tad bland”*
**Smell**6%
*“It smells like fish”*
**Value For Money**5%
*“Waste of money”*
**Solubility**3%
*“Does not mix very well”*
**Ingredients-Overall**2%
*“They are not the same ingredients as the ones I purchased in store”*
**Advertised Vs Actual Product**2%
*“Not the same”*
**Quality-Overall**2%
*“this one was significantly underfilled to the point it raises concerns about quality control and transparency”*
**Nutritional Content**1%
*“only has 10 grams of protein”*
**Functionality-Overall**1%
*“Not effective for me”*
### **Top return reasons **
**Taste-Overall**31%
**Value For Money**21%
**Ingredients-Overall**8%
**Flavor**7%
**Smell**6%
**Advertised Vs Actual Product**5%
**Salt Content**3%
**Functionality-Overall**3%
**Powdered/Crumbled**2%
**Nutritional Content**2%
## **Common questions**
- **Is bone broth collagen powder profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bone broth collagen powder niche?**
- 9 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bone broth collagen powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for bone broth collagen powder peak?**
- Demand peaks in Mar–Aug–Sep; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the bone broth collagen powder niche?**
- Listings span $14.16–$64.97; the average listing price is $33.45 (sweet spot $15–$100). The average incumbent carries 3,836 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)