---
title: "Trend — body wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/body-wipes/trend"
last_updated: "2026-07-21T07:27:11.678Z"
locale: en
meta:
  description: "body wipes clears our launch bar: a $5.7M/yr market growing +16.2% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:description": "body wipes clears our launch bar: a $5.7M/yr market growing +16.2% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:title": "Trend — body wipes - Flapen"
---

# **body wipes**

**Launch it**

A $5.7M/yr market growing +16.2% this quarter with returns at 0.3% — clears our launch bar.

Market size 98Growth 45Conversion 90Competition 83Returns 98Price range 70Avg price 82Brand share 87Review moat 16Quality gap 23

**Market size**

**Incredible****$5.7M**

$5.7M/yr · 3.0M searches

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.72**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.28–$45.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+16.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****20,846.4**

avg incumbent reviews — the moat a new listing must climb