---
title: "body wipes — $5.7M/yr Amazon United States Niche, Score 72/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/body-wipes"
last_updated: "2026-07-20T19:49:05.935Z"
locale: en
meta:
description: "body wipes clears our launch bar: a $5.7M/yr market growing +16.2% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "body wipes clears our launch bar: a $5.7M/yr market growing +16.2% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "body wipes — $5.7M/yr Amazon United States Niche, Score 72/100 - Flapen"
---
# **body wipes**
**Launch it**
A $5.7M/yr market growing +16.2% this quarter with returns at 0.3% — clears our launch bar.
Market size 98Growth 45Conversion 90Competition 83Returns 98Price range 70Avg price 82Brand share 87Review moat 16Quality gap 23
**Market size**
**Incredible****$5.7M**
$5.7M/yr · 3.0M searches
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.28–$45.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****20,846.4**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body wipes is a $5.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 72/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$5.3M–$7.1M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **135 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**151**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**32%**
Top 20: 66%
**Open market**
**47%**
- Scrubzz16% - REFRESHIFY11% - Inspire8% - Dura Cleanse7% - WaterWipes6% - DUDE Wipes5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/body-wipes/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$171K6%$341K9%$512K12%$682K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 53 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60 XL Shower Wipes Body Wipes for Adults Bathing No Rinse 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care**REFRESHIFY**$14.57**4.7★1,692 rev](https://www.amazon.com/dp/B0DLLJNMW6) [2**Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing**Scrubzz**$9.95**4.7★48,519 rev](https://www.amazon.com/dp/B06XQ9NQPQ) [3**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.70**4.3★31,937 rev](https://www.amazon.com/dp/B0FF5CP42V) [4**XL Body Wipes for Adults Bathing 50 Ct + 4 Travel Shower Wipes 10 x 11.5 Thick Cleansing No Rinse Bath Wash Sheets for Elderly Incontinence Men & Women Camping Essentials Disposable Washcloths**Dura Cleanse**$23.89**4.7★5,685 rev](https://www.amazon.com/dp/B0BMQWJPDS) [5**Inspire Adult Wet Wipes Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly 8x12 Count 12 packs of 50**Inspire**$36.59**4.5★24,062 rev](https://www.amazon.com/dp/B08PC8JT3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adult Wipes for Elderly Extra Large 8 x 12 Thicker Premium & Extra Moist No Rinse Whole Body Bathing & Incontinence Wipes For Men and Women Bed Bathing & Daily Hygiene 200 Count**Scrubzz**$25.01**147 rev5mo ago](https://www.amazon.com/dp/B0GMRNFFT9) [**Huggies Extra Large Unscented Wipes 1 Flip-Top Pack 42 Count**HUGGIES**$2.28**648 rev5mo ago](https://www.amazon.com/dp/B0G36YH9RG) [**Extra Large Body Wipes for Adults Bathing No Rinse Disposable Bath Cleansing Washcloths Ideal for Men Women & Elderly - Soft & Gentle 80 Count (Pack of 8)**Snuvid**$13.01**87 rev10mo ago](https://www.amazon.com/dp/B0FRFHQ853) [**100 Extra Large Body Wipes for Adults Bathing No Rinse Extra Thick Shower Wipes for Men Women & Elderly - Great for Gym Camping Post Surgery - Soft & Gentle**Snuvid**$18.12**71 rev10mo ago](https://www.amazon.com/dp/B0FRF4VL2M) [**Camping Essentials - Body Wipes for Camping Adults Bathing No Rinse - 50 XL Deodorant Bathing Shower Wipes For Men Women - Disposable Washcloths & Personal Cleansing - Travel Workout**Uzumist**$13.17**1,049 rev10mo ago](https://www.amazon.com/dp/B0FB971CN3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.70**4.3★**▲ 206%**](https://www.amazon.com/dp/B0FF5CP42V) [**Huggies Extra Large Unscented Wipes 1 Flip-Top Pack 42 Count**HUGGIES**$2.28**4.6★**▲ 169%**](https://www.amazon.com/dp/B0G36YH9RG) [**WaterWipes Sensitive Whole Body Cleansing Wipes 99.9% Purified Water XL Textured Wipes Incontinence Care Fragrance Free 30 Count**WaterWipes**$4.48**4.7★**▲ 157%**](https://www.amazon.com/dp/B0D81YQJDL) [**Adult Wipes for Elderly Extra Large 8 x 12 Thicker Premium & Extra Moist No Rinse Whole Body Bathing & Incontinence Wipes For Men and Women Bed Bathing & Daily Hygiene 200 Count**Scrubzz**$25.01**4.8★**▲ 137%**](https://www.amazon.com/dp/B0GMRNFFT9) [**XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts**Dura Cleanse**$11.39**4.4★**▲ 133%**](https://www.amazon.com/dp/B0DXKMWTJV)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**14%
*“Keep it clean”*
**Quality-Overall**13%
*“Best quality”*
**Smell**8%
*“light fragrance”*
**Value For Money**7%
*“They are affordable”*
**Size-Overall**7%
*“They were nice and big”*
**Ease Of Use**7%
*“easy to open”*
**Cleansing**5%
*“Clean and fresh”*
**Advertised Vs Actual Product**5%
*“Does what it claims”*
**Soft Feel**4%
*“leaves skin soft”*
**Efficiency**3%
*“item works very well”*
### **What buyers complain about **
**Size-Overall**14%
*“Pack is small”*
**Thickness**11%
*“Not as thick as I thought”*
**Ease Of Cleaning**7%
*“Doesn't feel clean”*
**Smell**7%
*“Fishy smell”*
**Moist/Dry**6%
*“Wipes are dry”*
**Value For Money**5%
*“Too expensive”*
**Quality-Overall**5%
*“Inconsistent in quality”*
**Durability**3%
*“Poor durability”*
**Ease Of Use**3%
*“Not easy to use”*
**Strength**3%
*“Not strong enough”*
### **Top return reasons **
**Size-Overall**25%
**Smell**14%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Moist/Dry**4%
**Functionality-Overall**4%
**Ease Of Cleaning**3%
**Leak-Proof**2%
**Thin**2%
**Quality-Overall**2%
## **Common questions**
- **Is body wipes profitable to sell on Amazon United States?**
- The niche generates $5.7M/yr across 53 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Launch it (72/100).
- **How competitive is the body wipes niche?**
- 32 brands and 151 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in body wipes?**
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for body wipes peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the body wipes niche?**
- Listings span $2.28–$45.01; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 20,846 reviews — the moat a new listing must climb.
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