---
title: "Body Wipes Individually Wrapped — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/body-wipes-individually-wrapped"
last_updated: "2026-08-10T14:32:36.276Z"
locale: en
meta:
description: "Niche score 61/100 · $120K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $120K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Wipes Individually Wrapped — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **body wipes individually wrapped**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 64Conversion 79Competition 79Returns 98Price range 57Avg price 59Brand share 89Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Growth**
**Good****+41.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.85–$30.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$120K**
$120K/yr · 114K searches
**Review moat**
**Bad****6,732.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, body wipes individually wrapped is a $120K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body wipes individually wrapped market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**46%**
Top 20: 87%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**49%**
- Warmify15% - Super & Fresh Co.10% - goodwipes8% - WaterWipes7% - Lume7% - Cetaphil5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/body-wipes-individually-wrapped/trend)
## **Top body wipes individually wrapped search terms**
- **body wipes travel**29K/yr+36.1%7.5% conv. - **travel body wipes**23K/yr+52.6%6.9% conv. - **body wipes individually wrapped**25K/yr+29.0%5.6% conv. - **body wipes travel size**7K/yr+75.8%7.0% conv. - **individual body wipes**7K/yr+37.6%5.4% conv. - **individually wrapped body wipes**6K/yr+55.1%5.3% conv. - **travel size body wipes**4K/yr+31.1%6.1% conv. - **goodwipes body wipes**5K/yr+52.6%6.7% conv. - **shower wipes individually wrapped**4K/yr+33.8%5.0% conv. - **good wipes body wipes**3K/yr+65.0%7.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/body-wipes-individually-wrapped/search-terms)
## **Top body wipes individually wrapped products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super Fresh Shower Body Wipes Travel Essentials for Camping Large Unscented for Adults Women Men Kids Personal Hygiene Cloth Enriched with Aloe and Vitamin E Individually Wrapped 10 Pack**Super & Fresh Co.**$10.04**4.6★2,413 rev](https://www.amazon.com/dp/B07MN1X9M6) [2**40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies**Warmify**$6.87**4.5★258 rev](https://www.amazon.com/dp/B0FFT7WMML) [3**WaterWipes Sensitive+ On The Go Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic Wet Wipes 28 Count (Pack of 1)**WaterWipes**$2.85**4.7★2,032 rev](https://www.amazon.com/dp/B0DG4GP7C9) [4**80 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies**Warmify**$10.47**4.5★258 rev](https://www.amazon.com/dp/B0FHB84KP4) [5**Goodwipes Body Wipes Really Big for All Over Made with Aloe Plant Based and Hypoallergenic Wipe Away Sweat and Odor For Face and Body-Lavender 10 Count**goodwipes**$12.14**4.6★2,799 rev](https://www.amazon.com/dp/B00KVNUP1A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HyperGo XL Single Body Wipes for Women & Men 12 x12 Rinse-Free Full Body Cleansing 10 Count Pack - Variety | Biodegradable Hypoallergenic Aloe-Infused | Gym Festival Camping Essentials**HyperGo**$10.27**4,084 rev7mo ago](https://www.amazon.com/dp/B0G4FDLWCR) [**Travel Body Wipes for Women - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths - Feminine Hygiene Essentials Gym Backpacking Camping Must Haves**Dura Cleanse**$15.07**5,637 rev10mo ago](https://www.amazon.com/dp/B0FN5N31BK) [**80 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies**Warmify**$10.47**258 rev1y ago](https://www.amazon.com/dp/B0FHB84KP4) [**40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies**Warmify**$6.87**258 rev1y ago](https://www.amazon.com/dp/B0FFT7WMML) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**31,870 rev1y ago](https://www.amazon.com/dp/B0FF5CP42V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★**▲ 193%**](https://www.amazon.com/dp/B0FF5CP42V) [**40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies**Warmify**$6.87**4.5★**▲ 128%**](https://www.amazon.com/dp/B0FFT7WMML) [**Travel Body Wipes for Women - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths - Feminine Hygiene Essentials Gym Backpacking Camping Must Haves**Dura Cleanse**$15.07**4.7★**▲ 117%**](https://www.amazon.com/dp/B0FN5N31BK) [**Impossibly Compact Travel Wipes - 99.5% Water - Safe for Sensitive Skin & Hypoallergenic Resealable Thick & Durable - For Adults & Kids - Unscented 10 Pack Total 60 Wipes**MOONIES**$8.58**4.8★**▲ 116%**](https://www.amazon.com/dp/B0CT5SLXDR) [**DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 3 Packs of 8 (24 Count) - Infused with Vitamin E and Aloe**DUDE Wipes**$19.67**4.7★**▲ 68%**](https://www.amazon.com/dp/B01IUZCW8Y)
**~~View all trending →~~**
## **What buyers say about body wipes individually wrapped**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**13%
*“Cleans well”*
**Smell**11%
*“fresh scent”*
**Ease Of Use**10%
*“easy to remove”*
**Quality-Overall**9%
*“Amazing quality”*
**Size-Overall**8%
*“Great size”*
**Value For Money**6%
*“They are affordable”*
**Cleansing**5%
*“Cleans well”*
**Advertised Vs Actual Product**4%
*“As described”*
**Efficiency**3%
*“They do the job”*
**Soft Feel**3%
*“They are soft”*
### **What buyers complain about **
**Size-Overall**13%
*“Pack is small”*
**Smell**9%
*“Scent too strong”*
**Thickness**9%
*“Not as thick as I expected”*
**Ease Of Cleaning**7%
*“Made a mess everywhere”*
**Moist/Dry**6%
*“Wipes are barely moist”*
**Value For Money**5%
*“so expensive”*
**Quality-Overall**4%
*“Bad quality”*
**Strength**3%
*“So flimsy”*
**Durability**3%
*“Fall apart easily”*
**Allergies**3%
*“Allergic Reaction”*
### **Top return reasons **
**Size-Overall**28%
**Smell**15%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Functionality-Overall**4%
**Moist/Dry**3%
**Ingredients-Overall**3%
**Ease Of Cleaning**2%
**Leak-Proof**2%
**Weight Heavy**2%
## **Common questions**
- **Is body wipes individually wrapped profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the body wipes individually wrapped niche?**
- 36 brands and 101 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in body wipes individually wrapped?**
- Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 0.4%.
- **When does demand for body wipes individually wrapped peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the body wipes individually wrapped niche?**
- Listings span $2.85–$30.86; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 6,733 reviews — the moat a new listing must climb.
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