---
title: "Body Odor Soap — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/body-odor-soap"
last_updated: "2026-08-10T08:07:55.378Z"
locale: en
meta:
description: "Niche score 51/100 · $161K/yr market · 211K searches/yr. A deep review moat (8,305 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $161K/yr market · 211K searches/yr. A deep review moat (8,305 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Odor Soap — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **body odor soap**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list.
Market size 34Growth 51Conversion 74Competition 49Returns 99Price range 54Avg price 42Brand share 36Review moat 23Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.22–$30.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$161K**
$161K/yr · 211K searches
**Review moat**
**Bad****8,304.87**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body odor soap is a $161K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body odor soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$166K–$221K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**322**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**13%**
- Secret34% - Degree34% - Lume6% - Dove5% - Naturium5% - DR. LIFT3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +21.3% search growth over the last 90 days.
8K6KPrime Day '25Spike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/body-odor-soap/trend)
## **Top body odor soap search terms**
- **degree body wash**31K/yr+37.3%10.9% conv. - **best soap for strong body odor**13K/yr+61.0%1.7% conv. - **secret body wash**26K/yr+9.5%14.6% conv. - **body odor body wash**14K/yr+26.8%3.8% conv. - **deodorizing body wash**12K/yr+21.0%3.9% conv. - **deodorant body wash**12K/yr+19.2%3.5% conv. - **secret whole body wash**12K/yr+9.2%12.6% conv. - **odor control body wash**10K/yr+64.1%3.4% conv. - **body odor soap**16K/yr-23.8%2.4% conv. - **odor control body wash for women**7K/yr+11.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/body-odor-soap/search-terms)
## **Top body odor soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz**Secret**$7.82**4.5★2,358 rev](https://www.amazon.com/dp/B0DSJW5M8F) [2**Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO**Degree**$4.69**4.5★857 rev](https://www.amazon.com/dp/B0F79GS729) [3**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz**Secret**$8.29**4.5★2,358 rev](https://www.amazon.com/dp/B0DSCN63TG) [4**Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO**Degree**$4.71**4.5★482 rev](https://www.amazon.com/dp/B0F79G6JX1) [5**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**4.4★601 rev](https://www.amazon.com/dp/B0F79SVY5L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz**Chemist at Play**$9.90**15,551 rev10mo ago](https://www.amazon.com/dp/B0F48NHTVT) [**Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes**Dove**$17.50**494 rev11mo ago](https://www.amazon.com/dp/B0F4QL1KX7) [**Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO**Degree**$4.69**857 rev1y ago](https://www.amazon.com/dp/B0F79GS729) [**Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO**Degree**$4.71**482 rev1y ago](https://www.amazon.com/dp/B0F79G6JX1) [**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**601 rev1y ago](https://www.amazon.com/dp/B0F79SVY5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wigarjur Persimmon Body Wash for Old People Smell Natural Deodorant Bar Soap for Strong Odor Smelly Feet Remove Cleansing Body Deodorizing with Persimmon & Green Tea Extracts**wigarjur**$10.28**4.5★**▲ 71%**](https://www.amazon.com/dp/B0DMVTTHRV) [**Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz**Chemist at Play**$9.90**4.3★**▲ 49%**](https://www.amazon.com/dp/B0F48NHTVT) [**Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz**Naturium**$16.00**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D84FT7MR) [**Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz**Secret**$8.31**4.5★**▲ 31%**](https://www.amazon.com/dp/B0DSJXBJ2Z) [**Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz**Degree**$4.29**4.4★**▲ 24%**](https://www.amazon.com/dp/B0F79SVY5L)
**~~View all trending →~~**
## **What buyers say about body odor soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Clean Scent”*
**Quality-Overall**7%
*“Nice, quality soap”*
**Cleansing**7%
*“So clean”*
**Value For Money**6%
*“Great deal”*
**Lather**5%
*“Best lather”*
**Soft Feel**5%
*“leaves skin soft”*
**Moist/Dry**3%
*“It is moisturizing”*
**Efficiency**3%
*“Pump worked well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Cleaning**2%
*“It cleanses well”*
### **What buyers complain about **
**Smell**25%
*“Bad odor”*
**Allergies**8%
*“Irritated my skin”*
**Size-Overall**6%
*“Its So Honkin Big”*
**Value For Money**6%
*“Too expensive”*
**Moist/Dry**4%
*“Made my skin very dry”*
**Leak-Proof**4%
*“leaks”*
**Functionality-Overall**2%
*“Not effective”*
**Motor Power**2%
*“Came with a broken pump”*
**Skin Health**2%
*“Skin irritation”*
**Lather**2%
*“Doesnt lather up”*
### **Top return reasons **
**Leak-Proof**27%
**Smell**25%
**Motor Power**11%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Sensitivity-Overall**4%
**Value For Money**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is body odor soap profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the body odor soap niche?**
- 13 brands and 322 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in body odor soap?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.3%.
- **When does demand for body odor soap peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the body odor soap niche?**
- Listings span $2.22–$30.09; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 8,305 reviews — the moat a new listing must climb.
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