---
title: "Body Composition Analyzer — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/body-composition-analyzer"
last_updated: "2026-08-10T13:14:42.227Z"
locale: en
meta:
description: "Niche score 45/100 · $231K/yr market · 59K searches/yr · $185.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $231K/yr market · 59K searches/yr · $185.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Composition Analyzer — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **body composition analyzer**
**Skip it**
Prices mostly outside the sweet spot ($10.12–$1476.61) — this niche doesn't clear our bar today.
Market size 44Growth 25Conversion 26Competition 62Returns 64Price range 6Avg price 48Brand share 54Review moat 8Quality gap 76
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$185.71**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$231K**
$231K/yr · 59K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****35,392.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$10.12–$1476.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, body composition analyzer is a $231K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body composition analyzer market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$139K–$186K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**19%**
- GE18% - RENPHO17% - Etekcity15% - arboleaf14% - Withings8% - Omron8%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -0.9% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/health-household/body-composition-analyzer/trend)
## **Top body composition analyzer search terms**
- **body fat analyzer**13K/yr+46.1%0.8% conv. - **body scan**16K/yr-5.7%2.1% conv. - **body scanner**13K/yr-21.0%1.5% conv. - **body composition analyzer**10K/yr-24.4%1.1% conv. - **body fat scanner**5K/yr-19.1%1.9% conv. - **body scanner analyzer body fat**3K/yr+13.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/body-composition-analyzer/search-terms)
## **Top body composition analyzer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$19K12%$28K16%$37K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★10,100 rev](https://www.amazon.com/dp/B0FJFL8KP4) [2**GE Smart Scale for Body Weight: 8-Electrode Digital Bathroom Scale for Weight Fat BMI Muscle Mass Full Body Composition Analyzer 50 Measurements Bluetooth Highly Accurate Weighing Machine 400lb Black**GE**$87.10**4.4★4,873 rev](https://www.amazon.com/dp/B0D96373RS) [3**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★348,509 rev](https://www.amazon.com/dp/B09HCJD6H1) [4**Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer**arboleaf**$101.25**4.7★18,171 rev](https://www.amazon.com/dp/B0GKNGT58N) [5**Omron HBF-306C Handheld Body Fat Loss Monitor**Omron**$262.79**4.3★4,385 rev](https://www.amazon.com/dp/B000FYZMYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**arboleaf Scale for Body Weight Upgrade 50+ Metrics 8-Electrode Smart Scale with BMI Body Fat Muscle Mass Full Body Composition Analyzer High Precision Digital Bathroom Scale**arboleaf**$81.03**2,169 rev1mo ago](https://www.amazon.com/dp/B0GKMC6RMV) [**Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer**arboleaf**$101.25**18,171 rev5mo ago](https://www.amazon.com/dp/B0GKNGT58N) [**LOFTILLA Smart Scale for Body Weight 8-Electrode Bluetooth Bathroom Scale with BMI Body Fat Muscle Mass 50+ Full Body Composition Metrics High Accurate Scales with 5.4 Large LED Display Black**LOFTILLA**$75.85**34,547 rev5mo ago](https://www.amazon.com/dp/B0GDCMLPSY) [**US in Stock LABFENG Body Fat Analyzer 32 Body Composition Metrics 10-inch High-Definition Screen Body Composition Scale Body Fat Measurement Device for Homes Gyms US Units**LABFENG**$1476.61**0 rev7mo ago](https://www.amazon.com/dp/B0G483R8TP) [**GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black**GE**$107.50**1,103 rev8mo ago](https://www.amazon.com/dp/B0G1YVWXL5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer**arboleaf**$101.25**4.7★**▲ 268%**](https://www.amazon.com/dp/B0GKNGT58N) [**arboleaf Scale for Body Weight Upgrade 50+ Metrics 8-Electrode Smart Scale with BMI Body Fat Muscle Mass Full Body Composition Analyzer High Precision Digital Bathroom Scale**arboleaf**$81.03**4.6★**▲ 264%**](https://www.amazon.com/dp/B0GKMC6RMV) [**WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black**Withings**$341.65**4.2★**▲ 251%**](https://www.amazon.com/dp/B0CZTL6Q5G) [**GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black**GE**$107.50**4.5★**▲ 218%**](https://www.amazon.com/dp/B0G1YVWXL5) [**LOFTILLA Smart Scale for Body Weight 8-Electrode Bluetooth Bathroom Scale with BMI Body Fat Muscle Mass 50+ Full Body Composition Metrics High Accurate Scales with 5.4 Large LED Display Black**LOFTILLA**$75.85**4.6★**▲ 184%**](https://www.amazon.com/dp/B0GDCMLPSY)
**~~View all trending →~~**
## **What buyers say about body composition analyzer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Health Monitoring**15%
*“GREAT HEALTH TOOL”*
**Accuracy-Overall**13%
*“Accuracy is spot on”*
**Value For Money**12%
*“Fair price”*
**Ease Of Use**11%
*“Ease of Use”*
**Quality-Overall**9%
*“Great quality and exactly as described”*
**Weight Loss**5%
*“Very helpful for weight loss tracking”*
**Advertised Vs Actual Product**5%
*“As described”*
**Assembly/Installation**4%
*“easy to install and use”*
**Efficiency**3%
*“Works as advertised”*
**Connectivity-Overall**3%
*“Easy to Connect”*
### **What buyers complain about **
**Measurement/Reading Accuracy**19%
*“Incredibly inaccurate”*
**Durability**13%
*“broke after a week”*
**Accuracy-Overall**8%
*“Not Accurate”*
**Functionality-Overall**7%
*“Barely works”*
**Connectivity-Overall**6%
*“Does not connect”*
**Software/Application**5%
*“the app says Error”*
**Battery Life**4%
*“Battery life is terrible”*
**Value For Money**4%
*“not worth it”*
**Quality-Overall**4%
*“Its very expensive for this level of quality”*
**Weight Loss**3%
*“Either I lost or gained weight everyday”*
### **Top return reasons **
**Measurement/Reading Accuracy**29%
**Functionality-Overall**16%
**Connectivity-Overall**9%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Accuracy-Overall**6%
**Software/Application**5%
**Size-Overall**3%
**Display-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is body composition analyzer profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 31 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the body composition analyzer niche?**
- 16 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in body composition analyzer?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.5%.
- **When does demand for body composition analyzer peak?**
- Demand peaks in Feb–Mar; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the body composition analyzer niche?**
- Listings span $10.12–$1476.61; the average listing price is $185.71 (sweet spot $15–$100). The average incumbent carries 35,392 reviews — the moat a new listing must climb.
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