---
title: "Blyss — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blyss"
last_updated: "2026-08-10T16:01:58.549Z"
locale: en
meta:
description: "Niche score 41/100 · $164K/yr market · 154K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $164K/yr market · 154K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blyss — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **blyss**
**Skip it**
Soft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 5Conversion 46Competition 10Returns 87Price range 74Avg price 95Brand share 10Review moat 18Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$28.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.92–$38.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$164K**
$164K/yr · 154K searches
**Review moat**
**Bad****17,613.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-39.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blyss is a $164K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blyss market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$87K–$116K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**195**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**3%**
- Blyss64% - SIMPLE ELEMENTS23% - SWANTALK5% - R & W Co.3% - launary2% - Highrise2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -39.9% search growth over the last 90 days.
8K6KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/blyss/trend)
## **Top blyss search terms**
- **blyss**134K/yr-37.2%2.4% conv. - **blyss mop**12K/yr-57.5%3.2% conv. - **blyss cleaning products**4K/yr-52.9%1.4% conv. - **blyss cleaner**4K/yr-57.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/blyss/search-terms)
## **Top blyss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$66K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blyss Mop Soap Brazilian Waves Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner**Blyss**$38.60**3.8★1,116 rev](https://www.amazon.com/dp/B0FVWR8YDP) [2**Blyss Mop Soap Heartbreaker Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner**Blyss**$36.61**3.8★1,116 rev](https://www.amazon.com/dp/B0FVWQL4J6) [3**Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Brazilian Bliss Fragrance**SIMPLE ELEMENTS**$25.85**4.1★2,211 rev](https://www.amazon.com/dp/B0FFYFZQZP) [4**Blyss Mop Soap Royalty Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner**Blyss**$37.45**3.8★1,116 rev](https://www.amazon.com/dp/B0FVWS43W5) [5**SWANTALK Mop Soap with Long Lasting Premium Perfume 4X Concentrated Floor Cleaner Multi Surface Solution for Hardwood Tile LVP Laminate Pet Friendly 32 fl oz (Brazilian Breeze)**SWANTALK**$25.61**4.0★198 rev](https://www.amazon.com/dp/B0G8M4LP78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Hotel Luxe Fragrance**SIMPLE ELEMENTS**$25.61**69 rev3mo ago](https://www.amazon.com/dp/B0GKBBTB3Z) [**Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types 32oz Brazilian Bliss Waves Fragrance**launary**$26.65**26 rev4mo ago](https://www.amazon.com/dp/B0GS5CJQRP) [**R&W CO. Original 32 oz Premium Mop Soap Brazilian Waves Scented Gentle Floor Cleaner for all Surfaces Non-Toxic Pet and Skin Safe Formula Streak-Free Shine**R & W Co.**$26.94**397 rev6mo ago](https://www.amazon.com/dp/B0GGZL4K6K) [**Highrise Brazilian Waves Multipurpose Cleaner Highly Scented Plant-Based Biodegradable USA Made All Purpose Spray - Inspired By R&W Mississippi Candle Company Blyss Mop Soap Brazilian Waves**Highrise**$24.64**164 rev9mo ago](https://www.amazon.com/dp/B0FV1L8PHL) [**SWANTALK Mop Soap with Long Lasting Premium Perfume 4X Concentrated Floor Cleaner Multi Surface Solution for Hardwood Tile LVP Laminate Pet Friendly 32 fl oz (Brazilian Breeze)**SWANTALK**$25.61**198 rev11mo ago](https://www.amazon.com/dp/B0G8M4LP78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types 32oz Brazilian Bliss Waves Fragrance**launary**$26.65**3.9★**▲ 169%**](https://www.amazon.com/dp/B0GS5CJQRP) [**R&W CO. Original 32 oz Premium Mop Soap Brazilian Waves Scented Gentle Floor Cleaner for all Surfaces Non-Toxic Pet and Skin Safe Formula Streak-Free Shine**R & W Co.**$26.94**3.9★**▲ 168%**](https://www.amazon.com/dp/B0GGZL4K6K) [**Stardrops - The Pink Stuff - The Miracle All Purpose Floor Cleaner 33.8fl oz**Stardrops**$6.92**4.5★**▲ 165%**](https://www.amazon.com/dp/B0B4ZJR3DL) [**Blyss Mop Soap Baja Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner**Blyss**$37.39**3.8★**▲ 156%**](https://www.amazon.com/dp/B0FVWRF226) [**Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Brazilian Bliss Fragrance**SIMPLE ELEMENTS**$25.85**4.1★**▲ 148%**](https://www.amazon.com/dp/B0FFYFZQZP)
**~~View all trending →~~**
## **What buyers say about blyss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Long lasting fragrance”*
**Ease Of Cleaning**16%
*“cleans really well”*
**Ease Of Use**7%
*“Easy Peasy”*
**Quality-Overall**6%
*“Quality of toys product is amazing”*
**Value For Money**3%
*“Very affordable”*
**Efficiency**3%
*“Works really well”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
**Wet Cleaning**2%
*“Easy to control how wet you want your mop”*
**Durability**1%
*“its been holding up great”*
**Cleansing**1%
*“Clean and Fresh”*
### **What buyers complain about **
**Smell**30%
*“Smell doesn't last”*
**Value For Money**9%
*“to expensive”*
**Durability**6%
*“Breaks easily”*
**Quality-Overall**5%
*“Need quality control”*
**Ease Of Cleaning**4%
*“doesn't clean well at all”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Size-Overall**3%
*“small”*
**Functionality-Overall**3%
*“stop functioning as intended”*
**Strength**2%
*“It's not a strong”*
**Leak-Proof**1%
*“Leakage”*
### **Top return reasons **
**Smell**16%
**Size-Overall**10%
**Defective Material/Parts**10%
**Functionality-Overall**8%
**Value For Money**8%
**Mechanism Issues**7%
**Advertised Vs Actual Product**6%
**Add-Ons/Attachments**6%
**Leak-Proof**4%
**Product Condition**3%
## **Common questions**
- **Is blyss profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the blyss niche?**
- 8 brands and 195 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in blyss?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.4%.
- **What does it cost to enter the blyss niche?**
- Listings span $6.92–$38.60; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 17,614 reviews — the moat a new listing must climb.
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