---
title: "Bluey Wrapping Paper — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bluey-wrapping-paper"
last_updated: "2026-08-10T06:28:10.283Z"
locale: en
meta:
description: "Niche score 46/100 · $213K/yr market · 222K searches/yr · $10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $213K/yr market · 222K searches/yr · $10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Wrapping Paper — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey wrapping paper**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 41Growth 29Conversion 84Competition 29Returns 95Price range 44Avg price 37Brand share 28Review moat 77Quality gap 27
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****456.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.58–$22.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$213K**
$213K/yr · 222K searches
**Avg price**
**Okay****$10.44**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey wrapping paper is a $213K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey wrapping paper market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$157K–$209K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#1,332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**9%**
- Hallmark52% - American Greetings13% - Danilo Promotions LTD11% - Fast Forward8% - JAN & JUL3% - KJTIME3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bluey-wrapping-paper/trend)
## **Top bluey wrapping paper search terms**
- **bluey wrapping paper**115K/yr+3.2%8.6% conv. - **bluey wrapping paper birthday girl**28K/yr+13.7%9.4% conv. - **bluey birthday card**25K/yr-2.3%9.0% conv. - **bluey wrapping paper birthday boy**14K/yr-0.3%11.2% conv. - **bluey birthday wrapping paper**12K/yr-17.6%8.8% conv. - **bluey gift wrapping paper**7K/yr+14.6%5.6% conv. - **bluey gift wrap**11K/yr+6.8%7.5% conv. - **bluey card**3K/yr+8.6%4.5% conv. - **bluey wrapping paper birthday**3K/yr+17.4%9.4% conv. - **wrapping paper bluey**5K/yr-3.1%8.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/bluey-wrapping-paper/search-terms)
## **Top bluey wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$43K30%$64K40%$85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Bluey Wrapping Paper Rolls for Kids (3 Rolls: 60 Sq. Ft. Total) Purple Blue and Yellow Gift Wrap for Birthdays Christmas Valentines Day**Hallmark**$16.87**4.8★126 rev](https://www.amazon.com/dp/B0FG5F75YQ) [2**American Greetings 1-Count Reversible Bluey Wrapping Paper Roll All-Occasion Bluey & Bingo Cupcake Design (30 in. x 30 in. 40 sq ft.)**American Greetings**$16.88**4.7★248 rev](https://www.amazon.com/dp/B0F3PJCJQQ) [3**Hallmark Bluey Musical Birthday Card with Light (Hip Hooray)**Hallmark**$6.57**4.8★246 rev](https://www.amazon.com/dp/B0D5DPDVPT) [4**Danilo Promotions LTD BLW01 Bluey Wrapping Paper Bluey Gift Wrapping 2 Sheets 2 Tags Bluey**Danilo Promotions LTD**$9.55**4.5★525 rev](https://www.amazon.com/dp/B0BGM33GBM) [5**Hallmark Bluey Birthday Gift Bag Set (2 Bags: 13 Large and 15 Extra Large) for Kids Grandchildren Boys Girls**Hallmark**$9.05**4.9★485 rev](https://www.amazon.com/dp/B0DVBWVNFG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cartoon Blue Dog Birthday Gift Bag with Wrapping Paper and Greeting Card Cute Blue and Orange Dog Gift Wrap Paper Bags Large Cartoon Birthday Party Favor Bags Decorations for Girls Boys Party Supplies**aqwithaj**$7.90**11 rev6mo ago](https://www.amazon.com/dp/B0GBJ7M54C) [**Reversible Happy Birthday Wrapping Paper - 8 Sheets | Blue & Orange Dog Paw Design + Sky-White Clouds Pattern Gift Wrap Paper for Kids Birthdays Baby Showers & Holiday Greetings 19.7 x 27.6**Beehaam**$12.92**10 rev7mo ago](https://www.amazon.com/dp/B0G69LYTD9) [**Danilo Promotions LTD Bluey Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap**Danilo Promotions LTD**$9.22**48 rev11mo ago](https://www.amazon.com/dp/B0FCMV4SK4) [**BOTSROOM Happy Birthday Wrapping Paper 12 Sheets Blue Orange Dog Gift Wrap Paper for Kids Boys Girls Birthday Party Baby Showers Holiday Greeting | 19.727.6 inch**BOTSROOM**$10.49**33 rev11mo ago](https://www.amazon.com/dp/B0FJG8X4HB) [**Hallmark Bluey Wrapping Paper Rolls for Kids (3 Rolls: 60 Sq. Ft. Total) Purple Blue and Yellow Gift Wrap for Birthdays Christmas Valentines Day**Hallmark**$16.87**126 rev1y ago](https://www.amazon.com/dp/B0FG5F75YQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)**JAN & JUL**$22.54**4.8★**▲ 341%**](https://www.amazon.com/dp/B0CPKH8J1Z) [**Bluey Large Eco Friendly Non Woven Tote bag with Hangtag**Fast Forward**$6.10**4.6★**▲ 329%**](https://www.amazon.com/dp/B0DLDHB66B) [**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.22**4.8★**▲ 232%**](https://www.amazon.com/dp/B0BCNRWTMF) [**Cartoon Blue Dog Birthday Gift Bag with Wrapping Paper and Greeting Card Cute Blue and Orange Dog Gift Wrap Paper Bags Large Cartoon Birthday Party Favor Bags Decorations for Girls Boys Party Supplies**aqwithaj**$7.90**4.1★**▲ 158%**](https://www.amazon.com/dp/B0GBJ7M54C) [**Reversible Happy Birthday Wrapping Paper - 8 Sheets | Blue & Orange Dog Paw Design + Sky-White Clouds Pattern Gift Wrap Paper for Kids Birthdays Baby Showers & Holiday Greetings 19.7 x 27.6**Beehaam**$12.92**3.6★**▲ 99%**](https://www.amazon.com/dp/B0G69LYTD9)
**~~View all trending →~~**
## **What buyers say about bluey wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Nice Pattern and Quality,”*
**Color**18%
*“The colors are bright”*
**Value For Money**9%
*“price is great”*
**Strength**7%
*“Cute and sturdy”*
**Size-Overall**6%
*“Very large, good for big presents”*
**Durability**6%
*“Strong and durable”*
**Gifting Purpose**4%
*“Gift bag”*
**Design-Overall**4%
*“The designs are cute”*
**Fun/Entertainment Experience**4%
*“This card is so fun”*
**Thickness**3%
*“The paper is thick”*
### **What buyers complain about **
**Size-Overall**26%
*“Huge”*
**Value For Money**19%
*“Wish the price was lower”*
**Quality-Overall**11%
*“the quality is not there”*
**Durability**6%
*“Broke right away”*
**Instructions/User Manual/Troubleshooting**5%
*“there was no manual included to refer to for help”*
**Weight Light**5%
*“A bit lighter weight than I was anticipating”*
**Thickness**5%
*“The paper is a bit thin”*
**Battery Life**5%
*“Dead battery after 10 minutes”*
**Stitch/Finish/Polish**2%
*“Mine had at least two different spots where the seam never sealed making it not usable”*
**Strength**2%
*“Very fragile, thin, tore easily”*
### **Top return reasons **
**Size-Overall**62%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Gap/Hole**2%
**Strength**2%
**Material Quality**2%
**Defective Material/Parts**2%
**Wrong Dimensions**2%
**Design-Overall**1%
## **Common questions**
- **Is bluey wrapping paper profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bluey wrapping paper niche?**
- 10 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in bluey wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
- **When does demand for bluey wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the bluey wrapping paper niche?**
- Listings span $5.58–$22.54; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.
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